diff --git a/setup.py b/setup.py
index e6204c89..b56976c1 100755
--- a/setup.py
+++ b/setup.py
@@ -129,7 +129,7 @@ def finalize_options(self):
     builtins._ASTROPY_PACKAGE_NAME_ = PACKAGENAME
 
     # VERSION should be PEP386 compatible (http://www.python.org/dev/peps/pep-0386)
-    VERSION = '1.0.dev'
+    VERSION = '1.0.0'
 
     # Indicates if this version is a release version
     RELEASE = 'dev' not in VERSION