diff --git a/projects/packages/blaze/changelog/add-blaze-new-filters b/projects/packages/blaze/changelog/add-blaze-new-filters
new file mode 100644
index 0000000000000..bfb4db7a926dc
--- /dev/null
+++ b/projects/packages/blaze/changelog/add-blaze-new-filters
@@ -0,0 +1,4 @@
+Significance: minor
+Type: added
+
+Adds new filters for the Blaze module
diff --git a/projects/packages/blaze/composer.json b/projects/packages/blaze/composer.json
index 7c89848e2b5e2..281ecab1ecc07 100644
--- a/projects/packages/blaze/composer.json
+++ b/projects/packages/blaze/composer.json
@@ -64,7 +64,7 @@
 			"link-template": "https://github.com/automattic/jetpack-blaze/compare/v${old}...v${new}"
 		},
 		"branch-alias": {
-			"dev-trunk": "0.20.x-dev"
+			"dev-trunk": "0.21.x-dev"
 		},
 		"textdomain": "jetpack-blaze",
 		"version-constants": {
diff --git a/projects/packages/blaze/package.json b/projects/packages/blaze/package.json
index e13decc2a00b6..1fb5c77b1774a 100644
--- a/projects/packages/blaze/package.json
+++ b/projects/packages/blaze/package.json
@@ -1,7 +1,7 @@
 {
 	"private": true,
 	"name": "@automattic/jetpack-blaze",
-	"version": "0.20.3",
+	"version": "0.21.0-alpha",
 	"description": "Attract high-quality traffic to your site using Blaze. Using this service, you can advertise a post or page on some of the millions of pages across WordPress.com and Tumblr from just $5 per day.",
 	"homepage": "https://github.com/Automattic/jetpack/tree/HEAD/projects/packages/blaze/#readme",
 	"bugs": {
diff --git a/projects/packages/blaze/src/class-blaze.php b/projects/packages/blaze/src/class-blaze.php
index 5274c4141244a..41066bd05181e 100644
--- a/projects/packages/blaze/src/class-blaze.php
+++ b/projects/packages/blaze/src/class-blaze.php
@@ -92,23 +92,13 @@ public static function is_dashboard_enabled() {
 		return apply_filters( 'jetpack_blaze_dashboard_enable', $is_dashboard_enabled );
 	}
 
-	/**
-	 * Is the Woo Blaze plugin active?
-	 * The dashboard provided by that plugin takes precedence over Jetpack Blaze
-	 *
-	 * @return bool
-	 */
-	public static function is_woo_blaze_active() {
-		return is_plugin_active( 'woocommerce/woocommerce.php' ) && is_plugin_active( 'woo-blaze/woo-blaze.php' );
-	}
-
 	/**
 	 * Enable the Blaze menu.
 	 *
 	 * @return void
 	 */
 	public static function enable_blaze_menu() {
-		if ( ! self::should_initialize() || self::is_woo_blaze_active() ) {
+		if ( ! self::should_initialize() ) {
 			return;
 		}
 
@@ -256,19 +246,12 @@ public static function should_initialize() {
 	 * @return array An array with the link, and whether this is a Calypso or a wp-admin link.
 	 */
 	public static function get_campaign_management_url( $post_id ) {
-		$is_woo_blaze_active = self::is_woo_blaze_active();
-
-		if ( self::is_dashboard_enabled() || $is_woo_blaze_active ) {
-			// Woo Blaze uses a different admin section and path prefix
-			$admin_section     = $is_woo_blaze_active ? 'admin.php' : 'tools.php';
-			$blaze_path_prefix = $is_woo_blaze_active ? 'wc-blaze' : 'advertising';
-
-			$admin_url = admin_url( sprintf( '%1$s?page=%2$s', $admin_section, $blaze_path_prefix ) );
+		if ( self::is_dashboard_enabled() ) {
+			$admin_url = admin_url( 'tools.php?page=advertising' );
 			$hostname  = wp_parse_url( get_site_url(), PHP_URL_HOST );
 			$blaze_url = sprintf(
-				'%1$s#!/%2$s/posts/promote/post-%3$s/%4$s',
+				'%1$s#!/advertising/posts/promote/post-%2$s/%3$s',
 				$admin_url,
-				$blaze_path_prefix,
 				esc_attr( $post_id ),
 				$hostname
 			);
diff --git a/projects/packages/blaze/src/class-dashboard-config-data.php b/projects/packages/blaze/src/class-dashboard-config-data.php
index 603fb9f8fb1d4..30fbf0e6c37b1 100644
--- a/projects/packages/blaze/src/class-dashboard-config-data.php
+++ b/projects/packages/blaze/src/class-dashboard-config-data.php
@@ -17,6 +17,32 @@
  * Class Dashboard_Config_Data
  */
 class Dashboard_Config_Data {
+
+	/**
+	 * Blaze dashboard admin page. Default is tools.php.
+	 *
+	 * @var string
+	 */
+	private $admin_page;
+
+	/**
+	 * Blaze dashboard menu slug. Default is 'advertising'.
+	 *
+	 * @var string
+	 */
+	private $menu_slug;
+
+	/**
+	 * Dashboard config constructor.
+	 *
+	 * @param string $admin_page Dashboard admin page. Default is tools.php.
+	 * @param string $menu_slug Dashboard menu slug. Default is 'advertising'.
+	 */
+	public function __construct( $admin_page = 'tools.php', $menu_slug = 'advertising' ) {
+		$this->admin_page = $admin_page;
+		$this->menu_slug  = $menu_slug;
+	}
+
 	/**
 	 * Set configData to window.configData.
 	 *
@@ -38,7 +64,7 @@ public function get_data() {
 
 		$user = $this->get_connected_user_identity();
 
-		return array(
+		$data = array(
 			'admin_page_base'          => $this->get_admin_path(),
 			'api_root'                 => esc_url_raw( rest_url() ),
 			'blog_id'                  => $blog_id,
@@ -87,6 +113,15 @@ public function get_data() {
 				),
 			),
 		);
+
+		/**
+		 * Filter to allow modification of the Blaze dashboard config data.
+		 *
+		 * @param bool $data Blaze dashboard config data.
+		 *
+		 * @since $$next-version$$
+		 */
+		return apply_filters( 'jetpack_blaze_dashboard_config_data', $data );
 	}
 
 	/**
@@ -129,7 +164,9 @@ protected function get_gmt_offset() {
 	protected function get_admin_path() {
 		// phpcs:ignore WordPress.Security.ValidatedSanitizedInput.InputNotSanitized
 		if ( ! isset( $_SERVER['PHP_SELF'] ) || ! isset( $_SERVER['QUERY_STRING'] ) ) {
-			$parsed = wp_parse_url( admin_url( 'tools.php?page=advertising' ) );
+			$admin_path = $this->admin_page . '?page=' . $this->menu_slug;
+			$parsed     = wp_parse_url( admin_url( $admin_path ) );
+
 			return $parsed['path'] . '?' . $parsed['query'];
 		}
 		// We do this because page.js requires the exactly page base to be set otherwise it will not work properly.
diff --git a/projects/packages/blaze/src/class-dashboard.php b/projects/packages/blaze/src/class-dashboard.php
index 330fc45d2cac4..369b67387eabd 100644
--- a/projects/packages/blaze/src/class-dashboard.php
+++ b/projects/packages/blaze/src/class-dashboard.php
@@ -21,7 +21,7 @@ class Dashboard {
 	 *
 	 * @var string
 	 */
-	const PACKAGE_VERSION = '0.20.3';
+	const PACKAGE_VERSION = '0.21.0-alpha';
 
 	/**
 	 * List of dependencies needed to render the dashboard in wp-admin.
@@ -58,6 +58,40 @@ class Dashboard {
 	 */
 	const BLAZEDASH_CACHE_BUSTER_CACHE_KEY = 'jetpack_blaze_admin_asset_cache_buster';
 
+	/**
+	 * Blaze dashboard admin page. Default is tools.php.
+	 *
+	 * @var string
+	 */
+	private $admin_page;
+
+	/**
+	 * Blaze dashboard menu slug. Default is 'advertising'.
+	 *
+	 * @var string
+	 */
+	private $menu_slug;
+
+	/**
+	 * Blaze dashboard css prefix. Default is 'jp-blaze'.
+	 *
+	 * @var string
+	 */
+	private $css_prefix;
+
+	/**
+	 * Dashboard constructor.
+	 *
+	 * @param string $admin_page Dashboard admin page. Default is tools.php.
+	 * @param string $menu_slug Dashboard menu slug. Default is 'advertising'.
+	 * @param string $css_prefix Dashboard css prefix. Default is 'jp-blaze'.
+	 */
+	public function __construct( $admin_page = 'tools.php', $menu_slug = 'advertising', $css_prefix = 'jp-blaze' ) {
+		$this->admin_page = $admin_page;
+		$this->menu_slug  = $menu_slug;
+		$this->css_prefix = $css_prefix;
+	}
+
 	/**
 	 * Override render funtion
 	 *
@@ -65,11 +99,11 @@ class Dashboard {
 	 */
 	public function render() {
 		?>
-		<div id="wpcom" class="jp-blaze-dashboard" style="min-height: calc(100vh - 100px);">
-			<div class="hide-if-js"><?php esc_html_e( 'Your Jetpack Blaze dashboard requires JavaScript to function properly.', 'jetpack-blaze' ); ?></div>
+		<div id="wpcom" class="<?php echo esc_attr( $this->css_prefix ); ?>-dashboard" style="min-height: calc(100vh - 100px);">
+		<div class="hide-if-js"><?php esc_html_e( 'Your Jetpack Blaze dashboard requires JavaScript to function properly.', 'jetpack-blaze' ); ?></div>
 			<div class="hide-if-no-js" style="height: 100%">
 				<img
-					class="jp-blaze-dashboard-loading-spinner"
+					class="<?php echo esc_attr( $this->css_prefix ); ?>-dashboard-loading-spinner"
 					width="32"
 					height="32"
 					style="position: absolute; left: 50%; top: 50%;"
@@ -90,7 +124,7 @@ class="jp-blaze-dashboard-loading-spinner"
 				// we intercept on all anchor tags and change it to hashbang style.
 				$("#wpcom").on('click', 'a', function (e) {
 					const link = e && e.currentTarget && e.currentTarget.attributes && e.currentTarget.attributes.href && e.currentTarget.attributes.href.value;
-					if( link && link.startsWith( '/advertising' ) ) {
+					if (link && link.startsWith( '/<?php echo esc_attr( $this->menu_slug ); ?>' ) ) {
 						location.hash = `#!${link}`;
 						return false;
 					}
@@ -113,14 +147,14 @@ public function admin_init() {
 	 * @param string $hook The current admin page.
 	 */
 	public function load_admin_scripts( $hook ) {
-		if ( 'tools_page_advertising' !== $hook ) {
+		if ( ! str_ends_with( $hook, 'page_' . $this->menu_slug ) ) {
 			return;
 		}
 
 		$asset_handle = self::SCRIPT_HANDLE;
 		$asset_name   = 'build.min';
 
-		$dashboard_config = new Dashboard_Config_Data();
+		$dashboard_config = new Dashboard_Config_Data( $this->admin_page, $this->menu_slug );
 
 		$config_data = $dashboard_config->get_data();
 
diff --git a/projects/packages/blaze/tests/php/test-dashboard.php b/projects/packages/blaze/tests/php/test-dashboard.php
index d493f5d92f89d..4646afd14d63a 100644
--- a/projects/packages/blaze/tests/php/test-dashboard.php
+++ b/projects/packages/blaze/tests/php/test-dashboard.php
@@ -24,6 +24,16 @@ public function test_render() {
 		( new Dashboard() )->render();
 	}
 
+	/**
+	 * Test has root dom with the provided overridden classname.
+	 *
+	 * @covers Automattic\Jetpack\Blaze\Dashboard::render
+	 */
+	public function test_render_with_overridden_class() {
+		$this->expectOutputRegex( '/<div id="wpcom" class="custom-class-dashboard".*>/i' );
+		( new Dashboard( 'tools.php', 'advertising', 'custom-class' ) )->render();
+	}
+
 	/**
 	 * Ensure the script can be enqueued in admin.
 	 *
@@ -44,12 +54,12 @@ public function test_load_admin_scripts() {
 		$style_handle  = $script_handle . '-style';
 
 		// Scripts and style should not be enqueued on the main dashboard.
-		( new Dashboard() )->load_admin_scripts( 'index.php' );
+		( new Dashboard( 'tools.php', 'custom-menu' ) )->load_admin_scripts( 'index.php' );
 		$this->assertFalse( wp_script_is( $script_handle, 'enqueued' ) );
 		$this->assertFalse( wp_style_is( $style_handle, 'enqueued' ) );
 
 		// They should, however, be enqueued on the Advertising page.
-		( new Dashboard() )->load_admin_scripts( 'tools_page_advertising' );
+		( new Dashboard( 'tools.php', 'custom-menu' ) )->load_admin_scripts( 'tools_page_custom-menu' );
 		$this->assertTrue( wp_script_is( $script_handle, 'enqueued' ) );
 		$this->assertTrue( wp_style_is( $style_handle, 'enqueued' ) );
 	}
diff --git a/projects/plugins/jetpack/changelog/add-blaze-new-filters b/projects/plugins/jetpack/changelog/add-blaze-new-filters
new file mode 100644
index 0000000000000..a1c1831fa1ef7
--- /dev/null
+++ b/projects/plugins/jetpack/changelog/add-blaze-new-filters
@@ -0,0 +1,5 @@
+Significance: patch
+Type: other
+Comment: Updated composer.lock.
+
+
diff --git a/projects/plugins/jetpack/composer.lock b/projects/plugins/jetpack/composer.lock
index 23bb791725cfa..5cb328f363ba8 100644
--- a/projects/plugins/jetpack/composer.lock
+++ b/projects/plugins/jetpack/composer.lock
@@ -457,7 +457,7 @@
 			"dist": {
 				"type": "path",
 				"url": "../../packages/blaze",
-				"reference": "889ea6effa5f7942b2cb09b1f809b8645ba7ca30"
+				"reference": "792f0dabc3e885b741dc4313f953fe2f4c29e978"
 			},
 			"require": {
 				"automattic/jetpack-assets": "@dev",
@@ -485,7 +485,7 @@
 					"link-template": "https://github.com/automattic/jetpack-blaze/compare/v${old}...v${new}"
 				},
 				"branch-alias": {
-					"dev-trunk": "0.20.x-dev"
+					"dev-trunk": "0.21.x-dev"
 				},
 				"textdomain": "jetpack-blaze",
 				"version-constants": {