diff --git a/projects/js-packages/publicize-components/changelog/update-social-initial-stat-migrate-shares-data b/projects/js-packages/publicize-components/changelog/update-social-initial-stat-migrate-shares-data
new file mode 100644
index 0000000000000..b1cfb12b7f277
--- /dev/null
+++ b/projects/js-packages/publicize-components/changelog/update-social-initial-stat-migrate-shares-data
@@ -0,0 +1,4 @@
+Significance: minor
+Type: removed
+
+Social: Removed share limits UI and data logic
diff --git a/projects/js-packages/publicize-components/index.ts b/projects/js-packages/publicize-components/index.ts
index c24bfa53c11b8..ae4ab198d4d45 100644
--- a/projects/js-packages/publicize-components/index.ts
+++ b/projects/js-packages/publicize-components/index.ts
@@ -31,9 +31,7 @@ export * from './src/social-store';
 export * from './src/utils';
 export * from './src/components/share-post';
 export * from './src/hooks/use-sync-post-data-to-store';
-export * from './src/components/share-limits-bar';
 export * from './src/hooks/use-saving-post';
-export * from './src/hooks/use-share-limits';
 export * from './src/hooks/use-post-meta';
 export * from './src/components/share-buttons';
 export * from './src/components/manage-connections-modal';
diff --git a/projects/js-packages/publicize-components/src/components/form/enhanced-features-nudge.tsx b/projects/js-packages/publicize-components/src/components/form/enhanced-features-nudge.tsx
new file mode 100644
index 0000000000000..ce90b960e33a2
--- /dev/null
+++ b/projects/js-packages/publicize-components/src/components/form/enhanced-features-nudge.tsx
@@ -0,0 +1,44 @@
+import { getRedirectUrl } from '@automattic/jetpack-components';
+import {
+	getSiteFragment,
+	isAtomicSite,
+	isSimpleSite,
+} from '@automattic/jetpack-shared-extension-utils';
+import { Button, PanelRow } from '@wordpress/components';
+import { useSelect } from '@wordpress/data';
+import { _x } from '@wordpress/i18n';
+import { store as socialStore } from '../../social-store';
+import styles from './styles.module.scss';
+import { useAutoSaveAndRedirect } from './use-auto-save-and-redirect';
+
+export const EnhancedFeaturesNudge: React.FC = () => {
+	const hasPaidFeatures = useSelect( select => select( socialStore ).hasPaidFeatures(), [] );
+
+	const autosaveAndRedirect = useAutoSaveAndRedirect();
+
+	const isWpcom = isSimpleSite() || isAtomicSite();
+
+	if ( isWpcom || hasPaidFeatures ) {
+		return null;
+	}
+
+	return (
+		<PanelRow className={ styles[ 'enhanced-features-nudge' ] }>
+			<Button
+				key="upgrade"
+				variant="link"
+				onClick={ autosaveAndRedirect }
+				href={ getRedirectUrl( 'jetpack-social-basic-plan-block-editor', {
+					site: getSiteFragment() || '',
+					query: 'redirect_to=' + encodeURIComponent( window.location.href ),
+				} ) }
+			>
+				{ _x(
+					'Unlock enhanced media sharing features.',
+					'Call to action to buy a new plan',
+					'jetpack'
+				) }
+			</Button>
+		</PanelRow>
+	);
+};
diff --git a/projects/js-packages/publicize-components/src/components/form/index.tsx b/projects/js-packages/publicize-components/src/components/form/index.tsx
index 5d0f342b3326b..6e1b2eb9039c1 100644
--- a/projects/js-packages/publicize-components/src/components/form/index.tsx
+++ b/projects/js-packages/publicize-components/src/components/form/index.tsx
@@ -16,7 +16,7 @@ import { ThemedConnectionsModal as ManageConnectionsModal } from '../manage-conn
 import { SocialPostModal } from '../social-post-modal/modal';
 import { ConnectionNotice } from './connection-notice';
 import { ConnectionsList } from './connections-list';
-import { ShareCountInfo } from './share-count-info';
+import { EnhancedFeaturesNudge } from './enhanced-features-nudge';
 import { SharePostForm } from './share-post-form';
 
 /**
@@ -50,7 +50,7 @@ export default function PublicizeForm() {
 						<ConnectionsList />
 					</PanelRow>
 					{ featureFlags.useEditorPreview && isPublicizeEnabled ? <SocialPostModal /> : null }
-					<ShareCountInfo />
+					<EnhancedFeaturesNudge />
 				</>
 			) : null }
 			<ConnectionNotice />
diff --git a/projects/js-packages/publicize-components/src/components/form/share-count-info.tsx b/projects/js-packages/publicize-components/src/components/form/share-count-info.tsx
deleted file mode 100644
index 6d30af8765702..0000000000000
--- a/projects/js-packages/publicize-components/src/components/form/share-count-info.tsx
+++ /dev/null
@@ -1,87 +0,0 @@
-import { IconTooltip, Text, ThemeProvider } from '@automattic/jetpack-components';
-import { getRedirectUrl } from '@automattic/jetpack-components';
-import {
-	getSiteFragment,
-	isAtomicSite,
-	isSimpleSite,
-} from '@automattic/jetpack-shared-extension-utils';
-import { Button, PanelRow } from '@wordpress/components';
-import { useSelect } from '@wordpress/data';
-import { __, _x } from '@wordpress/i18n';
-import { useShareLimits } from '../../hooks/use-share-limits';
-import { store as socialStore } from '../../social-store';
-import { ShareLimitsBar } from '../share-limits-bar';
-import { ShareCountNotice } from './share-count-notice';
-import styles from './styles.module.scss';
-import { useAutoSaveAndRedirect } from './use-auto-save-and-redirect';
-
-export const ShareCountInfo: React.FC = () => {
-	const { showShareLimits, hasPaidFeatures } = useSelect( select => {
-		const store = select( socialStore );
-		return {
-			showShareLimits: store.showShareLimits(),
-			hasPaidFeatures: store.hasPaidFeatures(),
-		};
-	}, [] );
-
-	const { noticeType, usedCount, scheduledCount, remainingCount } = useShareLimits();
-	const autosaveAndRedirect = useAutoSaveAndRedirect();
-
-	const isWpcom = isSimpleSite() || isAtomicSite();
-
-	if ( isWpcom || ( ! showShareLimits && hasPaidFeatures ) ) {
-		return null;
-	}
-
-	return (
-		<PanelRow>
-			<div className={ styles[ 'share-count-info' ] }>
-				<ThemeProvider>
-					{ showShareLimits ? (
-						<>
-							<div className={ styles[ 'title-container' ] }>
-								<Text variant="body-extra-small" className={ styles[ 'auto-share-title' ] }>
-									{ __( 'Auto-shares this cycle', 'jetpack' ) }
-								</Text>
-								<IconTooltip inline={ false } shift iconSize={ 16 } placement="top-end">
-									<Text variant="body-small">
-										{ __(
-											'As a free Jetpack Social user, you get 30 shares within every rolling 30-day window.',
-											'jetpack'
-										) }
-									</Text>
-								</IconTooltip>
-							</div>
-
-							<ShareCountNotice />
-							<ShareLimitsBar
-								usedCount={ usedCount }
-								scheduledCount={ scheduledCount }
-								remainingCount={ remainingCount }
-								className={ styles[ 'bar-wrapper' ] }
-								noticeType={ noticeType }
-							/>
-						</>
-					) : null }
-					{ noticeType === 'default' && ! hasPaidFeatures ? (
-						<Button
-							key="upgrade"
-							variant="link"
-							onClick={ autosaveAndRedirect }
-							href={ getRedirectUrl( 'jetpack-social-basic-plan-block-editor', {
-								site: getSiteFragment(),
-								query: 'redirect_to=' + encodeURIComponent( window.location.href ),
-							} ) }
-						>
-							{ _x(
-								'Unlock enhanced media sharing features.',
-								'Call to action to buy a new plan',
-								'jetpack'
-							) }
-						</Button>
-					) : null }
-				</ThemeProvider>
-			</div>
-		</PanelRow>
-	);
-};
diff --git a/projects/js-packages/publicize-components/src/components/form/share-count-notice.tsx b/projects/js-packages/publicize-components/src/components/form/share-count-notice.tsx
deleted file mode 100644
index 668067ab621f4..0000000000000
--- a/projects/js-packages/publicize-components/src/components/form/share-count-notice.tsx
+++ /dev/null
@@ -1,41 +0,0 @@
-import { getRedirectUrl } from '@automattic/jetpack-components';
-import { getSiteFragment } from '@automattic/jetpack-shared-extension-utils';
-import { Button } from '@wordpress/components';
-import { useSelect } from '@wordpress/data';
-import { _x } from '@wordpress/i18n';
-import { useShareLimits } from '../../hooks/use-share-limits';
-import { store as socialStore } from '../../social-store';
-import Notice from '../notice';
-import { useAutoSaveAndRedirect } from './use-auto-save-and-redirect';
-
-export const ShareCountNotice: React.FC = () => {
-	const showShareLimits = useSelect( select => select( socialStore ).showShareLimits(), [] );
-
-	const autosaveAndRedirect = useAutoSaveAndRedirect();
-	const { message } = useShareLimits();
-
-	if ( ! showShareLimits || ! message ) {
-		return null;
-	}
-
-	return (
-		<Notice
-			type="warning"
-			actions={ [
-				<Button
-					key="upgrade"
-					variant="primary"
-					onClick={ autosaveAndRedirect }
-					href={ getRedirectUrl( 'jetpack-social-basic-plan-block-editor', {
-						site: getSiteFragment(),
-						query: 'redirect_to=' + encodeURIComponent( window.location.href ),
-					} ) }
-				>
-					{ _x( 'Upgrade', 'Call to action to buy a new plan', 'jetpack' ) }
-				</Button>,
-			] }
-		>
-			{ message }
-		</Notice>
-	);
-};
diff --git a/projects/js-packages/publicize-components/src/components/form/styles.module.scss b/projects/js-packages/publicize-components/src/components/form/styles.module.scss
index 752d496a258a1..85b6af7fc55a3 100644
--- a/projects/js-packages/publicize-components/src/components/form/styles.module.scss
+++ b/projects/js-packages/publicize-components/src/components/form/styles.module.scss
@@ -24,26 +24,7 @@
 	margin-inline-start: 15px;
 }
 
-.bar-wrapper {
-	:global .record-meter-bar {
-		.record-meter-bar__legend--items {
-			flex-wrap: wrap;
-		}
-
-		.record-meter-bar__items {
-			height: 0.5rem;
-			margin-bottom: 0.8em;
-		}
-
-		.record-meter-bar__legend--item-circle {
-			width: 0.5rem;
-			height: 0.5rem;
-		}
-	}
-}
-
-.share-count-info {
-	flex-grow: 1;
+.enhanced-features-nudge {
 	margin-block-end: 1rem;
 }
 
@@ -52,16 +33,6 @@
 	margin-bottom: 0.25rem;
 }
 
-p.auto-share-title {
-	font-weight: 600;
-	text-transform: uppercase;
-}
-
-.title-container {
-	display: flex;
-	gap: 0.4rem;
-}
-
 .no-connections-text {
 	display: block;
 	margin-bottom: 1rem;
diff --git a/projects/js-packages/publicize-components/src/components/form/use-connection-state.ts b/projects/js-packages/publicize-components/src/components/form/use-connection-state.ts
index db70d01935c8f..e994363e19d4a 100644
--- a/projects/js-packages/publicize-components/src/components/form/use-connection-state.ts
+++ b/projects/js-packages/publicize-components/src/components/form/use-connection-state.ts
@@ -1,4 +1,3 @@
-import { useSelect } from '@wordpress/data';
 import { useCallback } from '@wordpress/element';
 import { useMemo } from 'react';
 import { usePublicizeConfig } from '../../..';
@@ -8,18 +7,11 @@ import useMediaDetails from '../../hooks/use-media-details';
 import useMediaRestrictions from '../../hooks/use-media-restrictions';
 import { NO_MEDIA_ERROR } from '../../hooks/use-media-restrictions/constants';
 import useSocialMediaConnections from '../../hooks/use-social-media-connections';
-import { store as socialStore } from '../../social-store';
 import { Connection } from '../../social-store/types';
 
 export const useConnectionState = () => {
-	const { connections, enabledConnections } = useSocialMediaConnections();
+	const { connections } = useSocialMediaConnections();
 	const { isPublicizeEnabled, isPublicizeDisabledBySitePlan } = usePublicizeConfig();
-	const { showShareLimits, numberOfSharesRemaining } = useSelect( select => {
-		return {
-			showShareLimits: select( socialStore ).showShareLimits(),
-			numberOfSharesRemaining: select( socialStore ).numberOfSharesRemaining(),
-		};
-	}, [] );
 	const { attachedMedia } = useAttachedMedia();
 	const featuredImageId = useFeaturedImage();
 	const mediaId = attachedMedia[ 0 ]?.id || featuredImageId;
@@ -29,8 +21,6 @@ export const useConnectionState = () => {
 		useMediaDetails( mediaId )[ 0 ]
 	);
 
-	const outOfConnections = showShareLimits && numberOfSharesRemaining <= enabledConnections.length;
-
 	/**
 	 * Returns whether a connection is in good shape.
 	 *
@@ -69,20 +59,14 @@ export const useConnectionState = () => {
 	 */
 	const shouldBeDisabled = useCallback(
 		( connection: Connection ) => {
-			const { enabled, toggleable } = connection;
-
-			const isOutOfConnections = ! enabled && toggleable && outOfConnections;
-			// A connection toggle should be disabled if
 			return (
 				// Publicize is disabled
 				! isPublicizeEnabled ||
-				// or if there are no more connections available
-				isOutOfConnections ||
 				// or the connection is not in good shape
 				! isInGoodShape( connection )
 			);
 		},
-		[ isInGoodShape, isPublicizeEnabled, outOfConnections ]
+		[ isInGoodShape, isPublicizeEnabled ]
 	);
 
 	/**
diff --git a/projects/js-packages/publicize-components/src/components/share-limits-bar/index.tsx b/projects/js-packages/publicize-components/src/components/share-limits-bar/index.tsx
deleted file mode 100644
index b9167cfa71e36..0000000000000
--- a/projects/js-packages/publicize-components/src/components/share-limits-bar/index.tsx
+++ /dev/null
@@ -1,82 +0,0 @@
-import { RecordMeterBar } from '@automattic/jetpack-components';
-import { useMemo } from '@wordpress/element';
-import { __, _x } from '@wordpress/i18n';
-import clsx from 'clsx';
-import { ShareLimits } from '../../hooks/use-share-limits';
-import styles from './styles.module.scss';
-
-type NoticeType = ShareLimits[ 'noticeType' ];
-
-export type ShareLimitsBarProps = {
-	usedCount: number;
-	scheduledCount: number;
-	remainingCount?: number;
-	remainingLabel?: string;
-	className?: string;
-	noticeType?: NoticeType;
-	legendCaption?: string;
-};
-
-const colorsForUsed: Record< NoticeType, string > = {
-	error: 'var(--jp-red-50)',
-	warning: 'var(--jp-yellow-20)',
-	default: 'var(--jp-green)',
-};
-
-const colorsForScheduled: Record< NoticeType, string > = {
-	error: 'var(--jp-red-50)',
-	warning: 'var(--jp-yellow-20)',
-	default: 'var(--jp-green-5)',
-};
-
-export const ShareLimitsBar = ( {
-	usedCount,
-	scheduledCount,
-	remainingCount,
-	remainingLabel,
-	className,
-	noticeType = 'default',
-	legendCaption,
-}: ShareLimitsBarProps ) => {
-	const items = useMemo( () => {
-		const scheduledMessage = __( 'scheduled', 'jetpack' );
-		const usedAndScheduledMessage = __( 'used or scheduled', 'jetpack' );
-		return [
-			( noticeType === 'default' || scheduledCount === 0 ) && {
-				count: usedCount,
-				backgroundColor: colorsForUsed[ noticeType ],
-				label: __( 'used', 'jetpack' ),
-			},
-			scheduledCount > 0 && {
-				count: noticeType === 'default' ? scheduledCount : scheduledCount + usedCount,
-				backgroundColor: colorsForScheduled[ noticeType ],
-				label: noticeType === 'default' ? scheduledMessage : usedAndScheduledMessage,
-			},
-			{
-				count: remainingCount,
-				backgroundColor: 'var(--jp-gray-off)',
-				label:
-					remainingLabel ||
-					_x(
-						'left',
-						'Referring to the quantity remaning, not the direction - left/right.',
-						'jetpack'
-					),
-			},
-		].filter( Boolean );
-	}, [ noticeType, scheduledCount, usedCount, remainingCount, remainingLabel ] );
-
-	return (
-		<div className={ clsx( styles.wrapper, className ) }>
-			<RecordMeterBar
-				totalCount={ usedCount + scheduledCount + remainingCount }
-				items={ items }
-				className={ styles[ 'bar-wrapper' ] }
-				tableCaption={ legendCaption }
-				legendTitle={ legendCaption }
-				recordTypeLabel={ __( 'Share type', 'jetpack' ) }
-				recordCountLabel={ __( 'Usage', 'jetpack' ) }
-			/>
-		</div>
-	);
-};
diff --git a/projects/js-packages/publicize-components/src/components/share-limits-bar/styles.module.scss b/projects/js-packages/publicize-components/src/components/share-limits-bar/styles.module.scss
deleted file mode 100644
index cc9e08dc42925..0000000000000
--- a/projects/js-packages/publicize-components/src/components/share-limits-bar/styles.module.scss
+++ /dev/null
@@ -1,12 +0,0 @@
-.bar-wrapper {
-	:global .record-meter-bar__items{
-		height: 1.5rem;
-	}
-}
-
-.wrapper {
-	:global .record-meter-bar__legend {
-		display: flex;
-		gap: 1rem;
-	}
-}
diff --git a/projects/js-packages/publicize-components/src/hooks/use-publicize-config/index.js b/projects/js-packages/publicize-components/src/hooks/use-publicize-config/index.js
index 9cbb80cf1f70d..f1b896fcd5aab 100644
--- a/projects/js-packages/publicize-components/src/hooks/use-publicize-config/index.js
+++ b/projects/js-packages/publicize-components/src/hooks/use-publicize-config/index.js
@@ -21,11 +21,9 @@ const republicizeFeatureName = 'republicize';
  * for toggling support for the current post.
  */
 export default function usePublicizeConfig() {
-	const sharesData = getJetpackData()?.social?.sharesData ?? {};
 	const blogID = getJetpackData()?.wpcomBlogId;
-	const isShareLimitEnabled = sharesData.is_share_limit_enabled;
 	const isRePublicizeFeatureAvailable =
-		getJetpackExtensionAvailability( republicizeFeatureName )?.available || isShareLimitEnabled;
+		getJetpackExtensionAvailability( republicizeFeatureName )?.available;
 	const isPostPublished = useSelect( select => select( editorStore ).isCurrentPostPublished(), [] );
 	const currentPostType = useSelect( select => select( editorStore ).getCurrentPostType(), [] );
 	const { isUserConnected } = useConnection();
@@ -115,9 +113,7 @@ export default function usePublicizeConfig() {
 		isRePublicizeFeatureAvailable,
 		isRePublicizeUpgradableViaUpsell,
 		hidePublicizeFeature,
-		isShareLimitEnabled,
 		isPostAlreadyShared,
-		numberOfSharesRemaining: sharesData.shares_remaining,
 		hasPaidPlan,
 		isEnhancedPublishingEnabled,
 		isSocialImageGeneratorAvailable:
diff --git a/projects/js-packages/publicize-components/src/hooks/use-share-limits/index.ts b/projects/js-packages/publicize-components/src/hooks/use-share-limits/index.ts
deleted file mode 100644
index 049b6a2d37e7b..0000000000000
--- a/projects/js-packages/publicize-components/src/hooks/use-share-limits/index.ts
+++ /dev/null
@@ -1,109 +0,0 @@
-import { useSelect } from '@wordpress/data';
-import { __, _n, sprintf } from '@wordpress/i18n';
-import { store as socialStore } from '../../social-store';
-
-export type ShareLimits = {
-	status: 'approaching' | 'exceeded' | 'full' | 'none';
-	noticeType: 'default' | 'warning' | 'error';
-	message: string;
-	usedCount: number;
-	scheduledCount: number;
-	remainingCount: number;
-};
-
-export type UseShareLimitsArgs = {
-	scheduledCountAdjustment?: number;
-	usedCountAdjustment?: number;
-};
-
-/**
- * Returns the messages for the share limits
- *
- * @param {number} remainingCount - The number of shares left
- * @return {ReturnType<typeof getMessages>} Share limits messages
- */
-export function getMessages( remainingCount: number ) {
-	const remaining = Number.isFinite( remainingCount )
-		? sprintf(
-				// translators: %d: The number of shares to social media remaining
-				_n(
-					'You have %d auto-share remaining.',
-					'You have %d auto-shares remaining.',
-					remainingCount,
-					'jetpack'
-				),
-				remainingCount
-		  )
-		: '';
-	return {
-		default: '',
-		exceeded: __(
-			'You have reached your auto-share limit. Scheduled posts will not be shared until shares become available.',
-			'jetpack'
-		),
-		full: __( 'You have reached your auto-share limit.', 'jetpack' ),
-		approaching: remaining,
-	};
-}
-
-/**
- * Returns the share limits details
- *
- * @param {UseShareLimitsArgs} args - Arguments
- *
- * @return {ShareLimits} Share limits details
- */
-export function useShareLimits( {
-	scheduledCountAdjustment = 0,
-	usedCountAdjustment = 0,
-}: UseShareLimitsArgs = {} ): ShareLimits {
-	return useSelect(
-		select => {
-			const store = select( socialStore );
-
-			const shareLimit = store.getShareLimit();
-			const scheduledShares = store.getScheduledSharesCount() + scheduledCountAdjustment;
-			const usedSharesCount = store.getSharesUsedCount() + usedCountAdjustment;
-			const totalSharesCount = usedSharesCount + scheduledShares;
-			const remainingCount = store.numberOfSharesRemaining();
-			const messages = getMessages( remainingCount );
-
-			let noticeType: ShareLimits[ 'noticeType' ] = 'default';
-			let status: ShareLimits[ 'status' ] = 'none';
-			let message = messages.default;
-
-			// If they have exceeded their limit
-			if ( totalSharesCount > shareLimit ) {
-				noticeType = 'error';
-				status = 'exceeded';
-				message = messages.exceeded;
-			} else if ( totalSharesCount === shareLimit ) {
-				status = 'full';
-				noticeType = 'error';
-				message = messages.full;
-			}
-			// If they have used 90% of their limit, they are almost at the end
-			else if ( totalSharesCount >= shareLimit * 0.9 ) {
-				status = 'approaching';
-				noticeType = 'error';
-				message = messages.approaching;
-			}
-			// If they have used 80% of their limit, they are approaching it
-			else if ( totalSharesCount >= shareLimit * 0.8 ) {
-				status = 'approaching';
-				noticeType = 'warning';
-				message = messages.approaching;
-			}
-
-			return {
-				status,
-				noticeType,
-				message,
-				usedCount: usedSharesCount,
-				scheduledCount: scheduledShares,
-				remainingCount,
-			};
-		},
-		[ scheduledCountAdjustment, usedCountAdjustment ]
-	);
-}
diff --git a/projects/js-packages/publicize-components/src/hooks/use-share-limits/test/index.test.tsx b/projects/js-packages/publicize-components/src/hooks/use-share-limits/test/index.test.tsx
deleted file mode 100644
index c31c40dfb7cfc..0000000000000
--- a/projects/js-packages/publicize-components/src/hooks/use-share-limits/test/index.test.tsx
+++ /dev/null
@@ -1,210 +0,0 @@
-import { renderHook } from '@testing-library/react';
-import { RegistryProvider, createRegistry, createReduxStore } from '@wordpress/data';
-import { WPDataRegistry } from '@wordpress/data/build-types/registry';
-import { getMessages, useShareLimits } from '../';
-import { SOCIAL_STORE_CONFIG, SOCIAL_STORE_ID } from '../../../social-store';
-import { SocialStoreState } from '../../../social-store/types';
-
-type DeepPartial< T > = T extends object
-	? {
-			[ P in keyof T ]?: DeepPartial< T[ P ] >;
-	  }
-	: T;
-
-/**
- * Create a registry with stores.
- *
- * @param {Partial< SocialStoreState >} initialState - Initial state for the store.
- *
- * @return {WPDataRegistry} Registry.
- */
-function createRegistryWithStores( initialState = {} ): WPDataRegistry {
-	// Create a registry.
-	const registry = createRegistry();
-
-	const socialStore = createReduxStore( SOCIAL_STORE_ID, { ...SOCIAL_STORE_CONFIG, initialState } );
-	// Register stores.
-	// @ts-expect-error The registry type is not correct. This comment can be removed when register() exists in the type.
-	registry.register( socialStore );
-
-	return registry;
-}
-
-/**
- * Returns the initial state for the store.
- *
- * @param {Partial< SocialStoreState >} data - Data to override the default state
- *
- * @return {SocialStoreState} Initial state for the store
- */
-function getStoreInitialState( data: DeepPartial< SocialStoreState > ) {
-	return {
-		...data,
-		sharesData: {
-			is_share_limit_enabled: true,
-			to_be_publicized_count: 0,
-			share_limit: 30,
-			publicized_count: 0,
-			shared_posts_count: 0,
-			...data.sharesData,
-		},
-	};
-}
-
-const messages = getMessages( 0 );
-
-describe( 'useShareLimits', () => {
-	it( 'should return the default values', () => {
-		const { result } = renderHook( () => useShareLimits() );
-
-		expect( result.current ).toEqual( {
-			status: 'none',
-			noticeType: 'default',
-			message: getMessages( Infinity ).default,
-			usedCount: 0,
-			scheduledCount: 0,
-			remainingCount: Infinity,
-		} );
-	} );
-
-	const testCases = [
-		{
-			name: 'should return the default values at the beginning',
-			sharesData: {
-				publicized_count: 0,
-				to_be_publicized_count: 0,
-			},
-			expected: {
-				status: 'none',
-				noticeType: 'default',
-				message: getMessages( 30 ).default,
-				usedCount: 0,
-				scheduledCount: 0,
-				remainingCount: 30,
-			},
-		},
-		{
-			name: 'should return "default" with default message when used + scheduled < limit',
-			sharesData: {
-				publicized_count: 5,
-				to_be_publicized_count: 5,
-			},
-			expected: {
-				status: 'none',
-				noticeType: 'default',
-				message: getMessages( 20 ).default,
-				usedCount: 5,
-				scheduledCount: 5,
-				remainingCount: 20,
-			},
-		},
-		{
-			name: 'should return "full" with limit exceeded message when the limit is reached without scheduled posts',
-			sharesData: {
-				publicized_count: 30,
-				to_be_publicized_count: 0,
-			},
-			expected: {
-				status: 'full',
-				noticeType: 'error',
-				message: messages.full,
-				usedCount: 30,
-				scheduledCount: 0,
-				remainingCount: 0,
-			},
-		},
-		{
-			name: 'should return "full" with scheduled shares message when the limit is reached with scheduled posts',
-			sharesData: {
-				publicized_count: 15,
-				to_be_publicized_count: 15,
-			},
-			expected: {
-				status: 'full',
-				noticeType: 'error',
-				message: messages.full,
-				usedCount: 15,
-				scheduledCount: 15,
-				remainingCount: 0,
-			},
-		},
-		{
-			name: 'should return "crossed" with limit exceeded message when the limit is crossed without scheduled posts',
-			sharesData: {
-				publicized_count: 35, // impossible to reach this number but just in case
-				to_be_publicized_count: 0,
-			},
-			expected: {
-				status: 'exceeded',
-				noticeType: 'error',
-				message: messages.exceeded,
-				usedCount: 35,
-				scheduledCount: 0,
-				remainingCount: 0,
-			},
-		},
-		{
-			name: 'should return "crossed" with limit exceeded message when the limit is crossed with scheduled posts',
-			sharesData: {
-				publicized_count: 30,
-				to_be_publicized_count: 5,
-			},
-			expected: {
-				status: 'exceeded',
-				noticeType: 'error',
-				message: messages.exceeded,
-				usedCount: 30,
-				scheduledCount: 5,
-				remainingCount: 0,
-			},
-		},
-		{
-			name: 'should return "approaching" with approaching limit message when the limit is approached without scheduled posts',
-			sharesData: {
-				publicized_count: 25,
-				to_be_publicized_count: 0,
-			},
-			expected: {
-				status: 'approaching',
-				noticeType: 'warning',
-				message: getMessages( 5 ).approaching,
-				usedCount: 25,
-				scheduledCount: 0,
-				remainingCount: 5,
-			},
-		},
-		{
-			name: 'should return "approaching" with approaching limit message when the limit is approached with scheduled posts',
-			sharesData: {
-				publicized_count: 20,
-				to_be_publicized_count: 5,
-			},
-			expected: {
-				status: 'approaching',
-				noticeType: 'warning',
-				message: getMessages( 5 ).approaching,
-				usedCount: 20,
-				scheduledCount: 5,
-				remainingCount: 5,
-			},
-		},
-	];
-
-	for ( const { name, expected, ...initiaState } of testCases ) {
-		describe( 'dynamic tests', () => {
-			it( `${ name }`, () => {
-				const { result } = renderHook( () => useShareLimits(), {
-					wrapper: ( { children } ) => (
-						<RegistryProvider
-							value={ createRegistryWithStores( getStoreInitialState( initiaState ) ) }
-						>
-							{ children }
-						</RegistryProvider>
-					),
-				} );
-
-				expect( result.current ).toEqual( expected );
-			} );
-		} );
-	}
-} );
diff --git a/projects/js-packages/publicize-components/src/social-store/actions/connection-data.js b/projects/js-packages/publicize-components/src/social-store/actions/connection-data.js
index f9fc9f81dd418..1594de17cb502 100644
--- a/projects/js-packages/publicize-components/src/social-store/actions/connection-data.js
+++ b/projects/js-packages/publicize-components/src/social-store/actions/connection-data.js
@@ -82,7 +82,7 @@ export function mergeConnections( freshConnections ) {
 		const connections = [];
 		const defaults = {
 			done: false,
-			enabled: Boolean( select.numberOfSharesRemaining() ),
+			enabled: true,
 			toggleable: true,
 		};
 
diff --git a/projects/js-packages/publicize-components/src/social-store/selectors/shares-data.ts b/projects/js-packages/publicize-components/src/social-store/selectors/shares-data.ts
index 2d2716f7e5e7c..deb1d4194e4eb 100644
--- a/projects/js-packages/publicize-components/src/social-store/selectors/shares-data.ts
+++ b/projects/js-packages/publicize-components/src/social-store/selectors/shares-data.ts
@@ -1,41 +1,4 @@
 import { SocialStoreState } from '../types';
-import settings from './jetpack-settings';
-
-/**
- * Whether the share limit is enabled.
- *
- * @param {SocialStoreState} state - Global state tree
- *
- * @return {boolean} Whether the share limit is enabled
- */
-export function isShareLimitEnabled( state: SocialStoreState ) {
-	return state.sharesData?.is_share_limit_enabled ?? false;
-}
-
-/**
- * Whether to show the share limits.
- *
- * @param {SocialStoreState} state - Global state tree
- *
- * @return {boolean} Whether to show the share limits
- */
-export function showShareLimits( state: SocialStoreState ) {
-	if ( settings.hasPaidPlan( state ) || state.hasPaidPlan ) {
-		return false;
-	}
-	return isShareLimitEnabled( state );
-}
-
-/**
- * Returns the current share limit.
- *
- * @param {SocialStoreState} state - Global state tree
- *
- * @return {number} Current share limit
- */
-export function getShareLimit( state: SocialStoreState ) {
-	return state.sharesData?.share_limit ?? 30;
-}
 
 /**
  * Returns the total number of shares already used.
@@ -82,39 +45,3 @@ export function getTotalSharesCount( state: SocialStoreState ) {
 export function getSharedPostsCount( state: SocialStoreState ) {
 	return state.sharesData?.shared_posts_count ?? 0;
 }
-
-export type NumberOfSharesRemainingOptions = {
-	/**
-	 * Whether to include scheduled shares
-	 */
-	includeScheduled?: boolean;
-};
-
-/**
- * Returns the number of shares remaining.
- *
- * @param {SocialStoreState}               state   - Global state tree
- * @param {NumberOfSharesRemainingOptions} options - Options
- *
- * @return {number} Number of shares remaining
- */
-export function numberOfSharesRemaining(
-	state: SocialStoreState,
-	options: NumberOfSharesRemainingOptions = {}
-) {
-	if ( ! showShareLimits( state ) ) {
-		return Infinity;
-	}
-
-	// Allow partial options to be passed in
-	const { includeScheduled } = {
-		includeScheduled: true,
-		...options,
-	};
-
-	const sharesUsed = getSharesUsedCount( state );
-	const sharesLimit = getShareLimit( state );
-	const scheduledShares = includeScheduled ? getScheduledSharesCount( state ) : 0;
-
-	return Math.max( sharesLimit - sharesUsed - scheduledShares, 0 );
-}
diff --git a/projects/js-packages/publicize-components/src/social-store/selectors/test/shares-data.test.js b/projects/js-packages/publicize-components/src/social-store/selectors/test/shares-data.test.js
index e10a6e62c1e51..603bdaec779ce 100644
--- a/projects/js-packages/publicize-components/src/social-store/selectors/test/shares-data.test.js
+++ b/projects/js-packages/publicize-components/src/social-store/selectors/test/shares-data.test.js
@@ -1,73 +1,11 @@
 import {
 	getScheduledSharesCount,
-	getShareLimit,
 	getSharedPostsCount,
 	getSharesUsedCount,
 	getTotalSharesCount,
-	isShareLimitEnabled,
-	numberOfSharesRemaining,
-	showShareLimits,
 } from '../shares-data';
 
 describe( 'Social store selectors: sharesData', () => {
-	describe( 'isShareLimitEnabled', () => {
-		it( 'should return the default value when no data', () => {
-			expect( isShareLimitEnabled( {} ) ).toBe( false );
-			expect( isShareLimitEnabled( { sharesData: {} } ) ).toBe( false );
-		} );
-
-		it( 'should return the value from state', () => {
-			expect( isShareLimitEnabled( { sharesData: { is_share_limit_enabled: true } } ) ).toBe(
-				true
-			);
-			expect( isShareLimitEnabled( { sharesData: { is_share_limit_enabled: false } } ) ).toBe(
-				false
-			);
-		} );
-	} );
-
-	describe( 'showShareLimits', () => {
-		it( 'should return the default value when no data', () => {
-			expect( showShareLimits( {} ) ).toBe( false );
-			expect( showShareLimits( { sharesData: {} } ) ).toBe( false );
-		} );
-
-		it( 'should fallback to isShareLimitEnabled if there is no paid plan', () => {
-			expect( showShareLimits( { sharesData: { is_share_limit_enabled: true } } ) ).toBe( true );
-			expect( showShareLimits( { sharesData: { s_share_limit_enabled: false } } ) ).toBe( false );
-		} );
-
-		it( 'should return false if there is a paid plan', () => {
-			expect(
-				showShareLimits( {
-					sharesData: {
-						is_share_limit_enabled: true,
-					},
-					hasPaidPlan: true,
-				} )
-			).toBe( false );
-
-			expect(
-				showShareLimits( {
-					jetpackSettings: { showNudge: false },
-					sharesData: { is_share_limit_enabled: true },
-				} )
-			).toBe( false );
-		} );
-	} );
-
-	describe( 'getShareLimit', () => {
-		it( 'should return the default value when no data', () => {
-			expect( getShareLimit( {} ) ).toBe( 30 );
-			expect( getShareLimit( { sharesData: {} } ) ).toBe( 30 );
-		} );
-
-		it( 'should return the value from state', () => {
-			expect( getShareLimit( { sharesData: { share_limit: 100 } } ) ).toBe( 100 );
-			expect( getShareLimit( { sharesData: { share_limit: 0 } } ) ).toBe( 0 );
-		} );
-	} );
-
 	describe( 'getSharesUsedCount', () => {
 		it( 'should return the default value when no data', () => {
 			expect( getSharesUsedCount( {} ) ).toBe( 0 );
@@ -132,93 +70,4 @@ describe( 'Social store selectors: sharesData', () => {
 			expect( getSharedPostsCount( { sharesData: { shared_posts_count: 0 } } ) ).toBe( 0 );
 		} );
 	} );
-
-	describe( 'numberOfSharesRemaining', () => {
-		it( 'should return infinity when share limits are not applied', () => {
-			expect( numberOfSharesRemaining( {} ) ).toBe( Infinity );
-			expect( numberOfSharesRemaining( { sharesData: { is_share_limit_enabled: false } } ) ).toBe(
-				Infinity
-			);
-		} );
-
-		it( 'should return 0 instead of negative number when limits are crossed', () => {
-			expect(
-				numberOfSharesRemaining( {
-					sharesData: {
-						is_share_limit_enabled: true,
-						publicized_count: 35,
-					},
-				} )
-			).toBe( 0 );
-		} );
-
-		const suites = [
-			[
-				'should count used and scheduled shares',
-				{
-					includeScheduled: true,
-				},
-				[
-					{
-						sharesUsed: 10,
-						scheduledShares: 10,
-						result: 10,
-					},
-					{
-						sharesUsed: 20,
-						scheduledShares: 10,
-						result: 0,
-					},
-					{
-						sharesUsed: 0,
-						scheduledShares: 0,
-						result: 30,
-					},
-				],
-			],
-			[
-				'should count used shares but not the scheduled shares',
-				{
-					includeScheduled: false,
-				},
-				[
-					{
-						sharesUsed: 10,
-						scheduledShares: 10,
-						result: 20,
-					},
-					{
-						sharesUsed: 30,
-						scheduledShares: 10,
-						result: 0,
-					},
-					{
-						sharesUsed: 0,
-						scheduledShares: 0,
-						result: 30,
-					},
-				],
-			],
-		];
-
-		for ( const [ name, args, cases ] of suites ) {
-			it( `${ name }`, () => {
-				for ( const { sharesUsed, scheduledShares, result } of cases ) {
-					expect(
-						numberOfSharesRemaining(
-							{
-								sharesData: {
-									is_share_limit_enabled: true,
-									publicized_count: sharesUsed,
-									to_be_publicized_count: scheduledShares,
-									share_limit: 30,
-								},
-							},
-							args
-						)
-					).toBe( result );
-				}
-			} );
-		}
-	} );
 } );
diff --git a/projects/js-packages/publicize-components/src/social-store/types.ts b/projects/js-packages/publicize-components/src/social-store/types.ts
index fa786da610e83..d51b0ae8b88e5 100644
--- a/projects/js-packages/publicize-components/src/social-store/types.ts
+++ b/projects/js-packages/publicize-components/src/social-store/types.ts
@@ -1,7 +1,5 @@
 export type SharesData = {
-	is_share_limit_enabled: boolean;
 	to_be_publicized_count: number;
-	share_limit: number;
 	publicized_count: number;
 	shared_posts_count: number;
 };
diff --git a/projects/js-packages/publicize-components/src/types/types.ts b/projects/js-packages/publicize-components/src/types/types.ts
index 255fff7d4fd7d..10abe2931230d 100644
--- a/projects/js-packages/publicize-components/src/types/types.ts
+++ b/projects/js-packages/publicize-components/src/types/types.ts
@@ -39,8 +39,6 @@ type ConnectionDataSelectors = {
 type SharesDataSelectors = {
 	getSharesCount: () => number;
 	getPostsCount: () => number;
-	isShareLimitEnabled: () => boolean;
-	numberOfSharesRemaining: () => number;
 };
 
 type SiteDataSelectors = {
diff --git a/projects/plugins/social/changelog/update-social-initial-stat-migrate-shares-data b/projects/plugins/social/changelog/update-social-initial-stat-migrate-shares-data
new file mode 100644
index 0000000000000..b1cfb12b7f277
--- /dev/null
+++ b/projects/plugins/social/changelog/update-social-initial-stat-migrate-shares-data
@@ -0,0 +1,4 @@
+Significance: minor
+Type: removed
+
+Social: Removed share limits UI and data logic
diff --git a/projects/plugins/social/src/js/components/admin-page/test/index.test.jsx b/projects/plugins/social/src/js/components/admin-page/test/index.test.jsx
index 2189c3ee6c07f..fe6184c585049 100644
--- a/projects/plugins/social/src/js/components/admin-page/test/index.test.jsx
+++ b/projects/plugins/social/src/js/components/admin-page/test/index.test.jsx
@@ -14,7 +14,6 @@ describe( 'load the app', () => {
 		renderHook( () => useSelect( select => ( storeSelect = select( SOCIAL_STORE_ID ) ) ) );
 		jest.spyOn( storeSelect, 'showPricingPage' ).mockReset().mockReturnValue( true );
 		jest.spyOn( storeSelect, 'hasPaidPlan' ).mockReset().mockReturnValue( true );
-		jest.spyOn( storeSelect, 'isShareLimitEnabled' ).mockReset().mockReturnValue( true );
 		jest.spyOn( storeSelect, 'getPluginVersion' ).mockReset().mockReturnValue( version );
 		render( <Admin /> );
 		expect( screen.getByText( `Jetpack Social ${ version }` ) ).toBeInTheDocument();
diff --git a/projects/plugins/social/src/js/components/header/index.js b/projects/plugins/social/src/js/components/header/index.js
index 10604c5dd3db0..8d5678ab91821 100644
--- a/projects/plugins/social/src/js/components/header/index.js
+++ b/projects/plugins/social/src/js/components/header/index.js
@@ -5,14 +5,9 @@ import {
 	Button,
 	SocialIcon,
 	getUserLocale,
-	Text,
 } from '@automattic/jetpack-components';
 import { ConnectionError, useConnectionErrorNotice } from '@automattic/jetpack-connection';
-import {
-	ShareLimitsBar,
-	store as socialStore,
-	useShareLimits,
-} from '@automattic/jetpack-publicize-components';
+import { store as socialStore } from '@automattic/jetpack-publicize-components';
 import { getScriptData } from '@automattic/jetpack-script-data';
 import { useDispatch, useSelect } from '@wordpress/data';
 import { __ } from '@wordpress/i18n';
@@ -29,7 +24,6 @@ const Header = () => {
 		newPostUrl,
 		postsCount,
 		totalShareCount,
-		showShareLimits,
 	} = useSelect( select => {
 		const store = select( socialStore );
 		return {
@@ -39,7 +33,6 @@ const Header = () => {
 			newPostUrl: `${ store.getAdminUrl() }post-new.php`,
 			postsCount: store.getSharedPostsCount(),
 			totalShareCount: store.getTotalSharesCount(),
-			showShareLimits: store.showShareLimits(),
 		};
 	} );
 	// TODO - Replace this with a utility function like `getSocialFeatureFlags` when available
@@ -52,8 +45,6 @@ const Header = () => {
 		compactDisplay: 'short',
 	} );
 
-	const { noticeType, usedCount, scheduledCount, remainingCount } = useShareLimits();
-
 	const { openConnectionsModal } = useDispatch( socialStore );
 
 	return (
@@ -91,44 +82,22 @@ const Header = () => {
 					</div>
 				</Col>
 				<Col sm={ 4 } md={ 4 } lg={ { start: 7, end: 12 } }>
-					{ showShareLimits ? (
-						<>
-							<ShareLimitsBar
-								usedCount={ usedCount }
-								scheduledCount={ scheduledCount }
-								remainingCount={ remainingCount }
-								remainingLabel={ __( 'left in this cycle', 'jetpack-social' ) }
-								legendCaption={ __( 'Auto-share usage', 'jetpack-social' ) }
-								noticeType={ noticeType }
-								className={ styles[ 'bar-wrapper' ] }
-							/>
-							<Text variant="small" className={ styles[ 'bar-description' ] }>
-								<i>
-									{ __(
-										'As a free Jetpack Social user, you get 30 shares within every rolling 30-day window.',
-										'jetpack-social'
-									) }
-								</i>
-							</Text>
-						</>
-					) : (
-						<StatCards
-							stats={ [
-								{
-									icon: <SocialIcon />,
-									label: __( 'Total shares past 30 days', 'jetpack-social' ),
-									loading: null === totalShareCount,
-									value: formatter.format( totalShareCount ),
-								},
-								{
-									icon: <Icon icon={ postList } />,
-									label: __( 'Posted this month', 'jetpack-social' ),
-									loading: null === postsCount,
-									value: formatter.format( postsCount ),
-								},
-							] }
-						/>
-					) }
+					<StatCards
+						stats={ [
+							{
+								icon: <SocialIcon />,
+								label: __( 'Total shares past 30 days', 'jetpack-social' ),
+								loading: null === totalShareCount,
+								value: formatter.format( totalShareCount ),
+							},
+							{
+								icon: <Icon icon={ postList } />,
+								label: __( 'Posted this month', 'jetpack-social' ),
+								loading: null === postsCount,
+								value: formatter.format( postsCount ),
+							},
+						] }
+					/>
 				</Col>
 			</Container>
 		</>