diff --git a/projects/packages/blaze/changelog/fix-blaze-this-translations b/projects/packages/blaze/changelog/fix-blaze-this-translations
new file mode 100644
index 0000000000000..469e5e6c2d474
--- /dev/null
+++ b/projects/packages/blaze/changelog/fix-blaze-this-translations
@@ -0,0 +1,4 @@
+Significance: patch
+Type: fixed
+
+Blaze: Fix translations of "Blaze this %s" labels
diff --git a/projects/packages/blaze/package.json b/projects/packages/blaze/package.json
index 0976f95f23cb5..3813d744b783e 100644
--- a/projects/packages/blaze/package.json
+++ b/projects/packages/blaze/package.json
@@ -1,7 +1,7 @@
 {
 	"private": true,
 	"name": "@automattic/jetpack-blaze",
-	"version": "0.21.1",
+	"version": "0.21.2-alpha",
 	"description": "Attract high-quality traffic to your site using Blaze. Using this service, you can advertise a post or page on some of the millions of pages across WordPress.com and Tumblr from just $5 per day.",
 	"homepage": "https://github.com/Automattic/jetpack/tree/HEAD/projects/packages/blaze/#readme",
 	"bugs": {
diff --git a/projects/packages/blaze/src/class-dashboard.php b/projects/packages/blaze/src/class-dashboard.php
index 1bd815708e1ad..2673adddfb3af 100644
--- a/projects/packages/blaze/src/class-dashboard.php
+++ b/projects/packages/blaze/src/class-dashboard.php
@@ -21,7 +21,7 @@ class Dashboard {
 	 *
 	 * @var string
 	 */
-	const PACKAGE_VERSION = '0.21.1';
+	const PACKAGE_VERSION = '0.21.2-alpha';
 
 	/**
 	 * List of dependencies needed to render the dashboard in wp-admin.
diff --git a/projects/packages/blaze/src/js/editor.js b/projects/packages/blaze/src/js/editor.js
index ba9bb3328305d..902ee32a803e1 100644
--- a/projects/packages/blaze/src/js/editor.js
+++ b/projects/packages/blaze/src/js/editor.js
@@ -5,7 +5,7 @@ import { useSelect } from '@wordpress/data';
 import { PluginPostPublishPanel } from '@wordpress/edit-post';
 import { store as editorStore } from '@wordpress/editor';
 import { useCallback, useEffect } from '@wordpress/element';
-import { __, _x, sprintf } from '@wordpress/i18n';
+import { __ } from '@wordpress/i18n';
 import { external, Icon } from '@wordpress/icons';
 import { getPlugin, registerPlugin } from '@wordpress/plugins';
 import './editor.scss';
@@ -21,17 +21,15 @@ const BlazePostPublishPanel = () => {
 		[ tracks ]
 	);
 
-	const { isPostPublished, isPublishingPost, postId, postType, postTypeLabel, postVisibility } =
-		useSelect( selector => ( {
+	const { isPostPublished, isPublishingPost, postId, postType, postVisibility } = useSelect(
+		selector => ( {
 			isPostPublished: selector( editorStore ).isCurrentPostPublished(),
 			isPublishingPost: selector( editorStore ).isPublishingPost(),
 			postId: selector( editorStore ).getCurrentPostId(),
 			postType: selector( editorStore ).getCurrentPostType(),
-			postTypeLabel:
-				// Translators: default post type label.
-				selector( editorStore ).getPostTypeLabel() || _x( 'Post', 'noun', 'jetpack-blaze' ),
 			postVisibility: selector( editorStore ).getEditedPostVisibility(),
-		} ) );
+		} )
+	);
 	const wasPublishing = usePrevious( isPublishingPost );
 
 	const panelBodyProps = {
@@ -80,6 +78,13 @@ const BlazePostPublishPanel = () => {
 		return null;
 	}
 
+	const blazeThisLabel =
+		{
+			page: __( 'Blaze this page', 'jetpack-blaze' ),
+			post: __( 'Blaze this post', 'jetpack-blaze' ),
+			product: __( 'Blaze this product', 'jetpack-blaze' ),
+		}[ postType ] ?? __( 'Blaze this post', 'jetpack-blaze' );
+
 	return (
 		<PluginPostPublishPanel { ...panelBodyProps }>
 			<PanelRow>
@@ -98,11 +103,7 @@ const BlazePostPublishPanel = () => {
 				onKeyDown={ trackClick }
 			>
 				<Button variant="secondary" href={ blazeUrl } target="_top">
-					{ sprintf(
-						/* translators: %s is the post type (e.g. Post, Page, Product). */
-						__( 'Blaze this %s', 'jetpack-blaze' ),
-						postTypeLabel.toLowerCase()
-					) }
+					{ blazeThisLabel }
 					{ blazeUrlTemplate.external && (
 						<Icon icon={ external } className="blaze-panel-outbound-link__external_icon" />
 					) }