diff --git a/client/landing/stepper/declarative-flow/site-setup-flow.ts b/client/landing/stepper/declarative-flow/site-setup-flow.ts
index 1de834ca78abf..4106c42350c8b 100644
--- a/client/landing/stepper/declarative-flow/site-setup-flow.ts
+++ b/client/landing/stepper/declarative-flow/site-setup-flow.ts
@@ -491,7 +491,12 @@ const siteSetupFlow: Flow = {
 					return navigate( `importerWordpress?${ urlQueryParams.toString() }` );
 
 				case 'difmStartingPoint': {
-					return exitFlow( `/start/website-design-services/?siteSlug=${ siteSlug }` );
+					const backUrl = window.location.href.replace( window.location.origin, '' );
+					return exitFlow(
+						`/start/website-design-services/?siteSlug=${ siteSlug }&back_to=${ encodeURIComponent(
+							backUrl
+						) }`
+					);
 				}
 			}
 		}
diff --git a/client/signup/config/flows-pure.js b/client/signup/config/flows-pure.js
index e938bd44f2ce9..9b938574484e7 100644
--- a/client/signup/config/flows-pure.js
+++ b/client/signup/config/flows-pure.js
@@ -493,7 +493,8 @@ export function generateFlows( {
 			destination: getDIFMSignupDestination,
 			description: 'A flow for DIFM onboarding',
 			excludeFromManageSiteFlows: true,
-			providesDependenciesInQuery: [ 'siteSlug' ],
+			providesDependenciesInQuery: [ 'siteSlug', 'back_to' ],
+			optionalDependenciesInQuery: [ 'back_to' ],
 			lastModified: '2024-06-14',
 			enablePresales: false,
 		},