diff --git a/redbot/cogs/downloader/downloader.py b/redbot/cogs/downloader/downloader.py
index 2f171b7284a..9df5d8ada94 100644
--- a/redbot/cogs/downloader/downloader.py
+++ b/redbot/cogs/downloader/downloader.py
@@ -936,7 +936,11 @@ async def _cog_installrev(
         await self.send_pagified(ctx, f"{message}{deprecation_notice}\n---")
         for cog in installed_cogs:
             if cog.install_msg:
-                await ctx.send(cog.install_msg.replace("[p]", ctx.clean_prefix))
+                await ctx.send(
+                    cog.install_msg.replace("[p]", ctx.clean_prefix).replace(
+                        "[botname]", ctx.me.display_name
+                    )
+                )
 
     @cog.command(name="uninstall", require_var_positional=True)
     async def _cog_uninstall(self, ctx: commands.Context, *cogs: InstalledCog) -> None: