diff --git a/Makefile b/Makefile
index 5c2c7a6..4284552 100644
--- a/Makefile
+++ b/Makefile
@@ -365,7 +365,6 @@ prepare-release: ## Prepare the manifests for OLM and Helm Chart for a release.
 	$(MAKE) bundle VERSION=$(VERSION) \
 		LIMITADOR_VERSION=$(LIMITADOR_VERSION) \
 		REPLACES_VERSION=$(REPLACES_VERSION) \
-		CHANNELS=$(CHANNELS)
 	$(MAKE) helm-build VERSION=$(VERSION) \
 		LIMITADOR_VERSION=$(LIMITADOR_VERSION)