Skip to content

Latest commit

 

History

History
120 lines (89 loc) · 3.44 KB

hormozi.md

File metadata and controls

120 lines (89 loc) · 3.44 KB
Raw

Summary on Alex Hormozi Books

Value Equation

Value = ( Benefit * Percieved Likehood ) / ( Delay * Sacrifices )

Value Equation

Three Main Markets

  • Health
  • Wealth
  • Relationships

Three Main Markets

Price to Value Divergency

Price to Value Divergency

Market Searching

  • Indentify the pain
  • Make sure market has purchasing power
  • Make sure it's easy to target
  • Make sure it's growing

Market Searching

Perceived Price and Value

Perceived Price and Value

Levers of Success

  • Starving Crowd ( demand ) > Offer Strength > Persuation Skill

Starving Crowd

Convergent Thinking vs Divergent Thinking

| Aspect | Convergent Thinking | Divergent Thinking | | - - - - - - - - - --| - - - - - - - - - - - - - - - - - - - - - - -| - - - - - - - - - - - - - - - - - - - - - - -| | Goal | Seeks a single, correct answer | Explores multiple possible answers | | Approach | Logical, analytical, and focused | Creative, open-ended, and expansive | | Space of Problem| Narrows down options to find the best solution| Generates a variety of ideas and solutions | | Applications | Used in standardized tests, decision-making | Used in brainstorming, creative tasks | | Thinking Style | Structured and systematic | Unstructured and spontaneous |

Creating Offer

Creating Offer

  1. Dream outcome
  2. List all percieved problems
  3. Turn all the problems into solutions, formulate as problems as questions
  4. How: Deliver Vehicle
  5. Trim Stack to High Value only. Evaluate each solution: cost for business, value for customer and trim to high value.

List all percieved problems in 4 categories:

  • Not beneficial enough
  • Too low likehood
  • Too high delay
  • Too large sacrifice

Turn all the problems into solutions:

  • Every intricate step
  • Everything that happens before and after achieving their goals
  • What next problem will they face
  • How can we make it worth it?
  • How can we make it easier?
  • How can we make it faster?
  • How can we make it enjoyable, sustainable, and something they believe they can do?

How: Deliver Vehicle

  • Group Ratio
    • 1-1
    • Small Group
    • One to Many
  • Level of Effort On Their Part
    • Do It Yourself (DIY)
    • Done-With-You (DWY)
    • Done-For-You (DFY)
  • Support Levels & Types
    • SMS
    • Chat
    • Email
    • Expert vs Normal
    • Phone
    • Zoom
  • Consumption Types
    • Live/Virtual
    • Recorded
    • In Person
    • Written
    • Audio
    • Video
  • Speed & Convenience
    • 24/7
    • 9-5 M-F
    • How fast will you reply to questions? Are there levels?
  • 10x to 1/10th test
    • What would I deliver if my product cost 10x its current amount
    • What would I deliver if my product cost 1/10th its current cost and had to provide more value than I currently am at my current price?

Formulas

  • X specific outcome in Y time period without Z pain/fear.

Advices

  • Don't compete on price
  • Price is what you pay. Value is what you get.
  • Target 80% margin or more because margin is going only decrease with time.
  • Create flow first then add friction.