diff --git a/CHANGELOG.md b/CHANGELOG.md
index e7b9906bb..4a1a99610 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -15,6 +15,8 @@ All notable changes to this library are documented in this file.
 ### New Features
 
 - Add bling to jabber messages generated from PNS Damage Surveys.
+- Add Impact Based Warning tags to jabber channels in the form of
+`<phenomena>.<significance>.<tag>` (#11).
 - Add parser for Wind/Temps Aloft Forecast product (AWIPSID: FD) (#713).
 - Add `twitter_media` for LSR jabber messages.
 - Persist Summary LSR product identifier to database (akrherz/pyWWA#150).
diff --git a/src/pyiem/nws/products/_vtec_jabber.py b/src/pyiem/nws/products/_vtec_jabber.py
index 5342c5c57..771265e7e 100644
--- a/src/pyiem/nws/products/_vtec_jabber.py
+++ b/src/pyiem/nws/products/_vtec_jabber.py
@@ -13,6 +13,7 @@
 
 def build_channels(prod, segment, vtec) -> list:
     """Build a list of channels for the given segment/vtec."""
+    ps = f"{vtec.phenomena}.{vtec.significance}"
     channels = []
     # Two noisey products that don't default to the main WFO channel
     if prod.afos[:3] in ["MWW", "RFW"]:
@@ -21,20 +22,18 @@ def build_channels(prod, segment, vtec) -> list:
         channels.append(prod.source[1:])
     # GH604 - Append a -ACTION for CON, EXP, CAN actions
     suffix = f"-{vtec.action}" if vtec.action in ["CON", "EXP", "CAN"] else ""
+    if vtec.action not in ["EXP", "CAN"] and segment.damagetag is not None:
+        channels.append(f"{ps}.{segment.damagetag}")
     channels.append(f"{vtec.s2()}{suffix}")
     channels.append(prod.afos)
     channels.append(f"{prod.afos[:3]}...")
-    channels.append(
-        f"{vtec.phenomena}.{vtec.significance}.{vtec.office}{suffix}"
-    )
+    channels.append(f"{ps}.{vtec.office}{suffix}")
     for ugc in segment.ugcs:
         # per state channels
-        candidate = f"{vtec.phenomena}.{vtec.significance}.{ugc.state}{suffix}"
+        candidate = f"{ps}.{ugc.state}{suffix}"
         if candidate not in channels:
             channels.append(candidate)
-        channels.append(
-            f"{vtec.phenomena}.{vtec.significance}.{str(ugc)}{suffix}"
-        )
+        channels.append(f"{ps}.{str(ugc)}{suffix}")
         channels.append(str(ugc))
     return channels
 
diff --git a/tests/nws/products/test_products_vtec.py b/tests/nws/products/test_products_vtec.py
index 3b4273945..4cd4cbb46 100644
--- a/tests/nws/products/test_products_vtec.py
+++ b/tests/nws/products/test_products_vtec.py
@@ -40,6 +40,14 @@ def filter_warnings(ar, startswith="get_gid"):
     return [a for a in ar if not a.startswith(startswith)]
 
 
+def test_230628_ibwthunderstorm():
+    """Test the tags created with this SVR."""
+    data = get_test_file("SVR/SVRPSR_IBW1.txt")
+    prod = vtecparser(data.replace("CONSIDERABLE", "DESTRUCTIVE"))
+    j = prod.get_jabbers("")
+    assert j[0][2]["channels"].find("SV.W.DESTRUCTIVE") > -1
+
+
 @pytest.mark.parametrize("database", ["postgis"])
 def test_230418_index_error(dbcursor):
     """Test this product for not generating an index error."""