diff --git a/README.md b/README.md
index c4df1a6c..a6242134 100644
--- a/README.md
+++ b/README.md
@@ -129,6 +129,13 @@ Here is a full blown example showing most of the supported settings in action:
           "value": "CD",
           "newValue": "Media",
           "absent": true
+        },
+        {
+          "metadataType": "CustomField",
+          "metadataFullName": "Vehicle__c.Features__c",
+          "value": "CD",
+          "newValue": "AC",
+          "active": false
         }
       ]
     },
diff --git a/src/plugins/picklists/activate.json b/src/plugins/picklists/activate.json
new file mode 100644
index 00000000..69a456f5
--- /dev/null
+++ b/src/plugins/picklists/activate.json
@@ -0,0 +1,15 @@
+{
+  "$schema": "../schema.json",
+  "settings": {
+    "picklists": {
+      "picklistValues": [
+        {
+          "metadataType": "CustomField",
+          "metadataFullName": "Vehicle__c.Features__c",
+          "value": "AC",
+          "active": true
+        }
+      ]
+    }
+  }
+}
diff --git a/src/plugins/picklists/deactivate.json b/src/plugins/picklists/deactivate.json
new file mode 100644
index 00000000..fc7c91e9
--- /dev/null
+++ b/src/plugins/picklists/deactivate.json
@@ -0,0 +1,15 @@
+{
+  "$schema": "../schema.json",
+  "settings": {
+    "picklists": {
+      "picklistValues": [
+        {
+          "metadataType": "CustomField",
+          "metadataFullName": "Vehicle__c.Features__c",
+          "value": "AC",
+          "active": false
+        }
+      ]
+    }
+  }
+}
diff --git a/src/plugins/picklists/index.e2e-spec.ts b/src/plugins/picklists/index.e2e-spec.ts
index 4a11e618..2bea79ee 100644
--- a/src/plugins/picklists/index.e2e-spec.ts
+++ b/src/plugins/picklists/index.e2e-spec.ts
@@ -55,4 +55,40 @@ describe(Picklists.name, function() {
       replaceCmd.output.toString()
     );
   });
+  it('should deactivate picklist value', () => {
+    const cmd = child.spawnSync(path.resolve('bin', 'run'), [
+      'browserforce:apply',
+      '-f',
+      path.resolve(path.join(__dirname, 'deactivate.json'))
+    ]);
+    assert.deepStrictEqual(cmd.status, 0, cmd.output.toString());
+    assert(
+      /changing 'picklistValues' to.*/.test(cmd.output.toString()),
+      cmd.output.toString()
+    );
+  });
+  it('should activate picklist value', () => {
+    const cmd = child.spawnSync(path.resolve('bin', 'run'), [
+      'browserforce:apply',
+      '-f',
+      path.resolve(path.join(__dirname, 'activate.json'))
+    ]);
+    assert.deepStrictEqual(cmd.status, 0, cmd.output.toString());
+    assert(
+      /changing 'picklistValues' to.*/.test(cmd.output.toString()),
+      cmd.output.toString()
+    );
+  });
+  it('should not do anything when the picklist values do not exist', () => {
+    const cmd = child.spawnSync(path.resolve('bin', 'run'), [
+      'browserforce:apply',
+      '-f',
+      path.resolve(path.join(__dirname, 'activate.json'))
+    ]);
+    assert.deepStrictEqual(cmd.status, 0, cmd.output.toString());
+    assert(
+      /no action necessary/.test(cmd.output.toString()),
+      cmd.output.toString()
+    );
+  });
 });
diff --git a/src/plugins/picklists/index.ts b/src/plugins/picklists/index.ts
index ed45ee86..85a51c81 100644
--- a/src/plugins/picklists/index.ts
+++ b/src/plugins/picklists/index.ts
@@ -49,7 +49,12 @@ export default class Picklists extends BrowserforcePlugin {
       );
       const page = await this.browserforce.openPage(picklistUrl);
       const picklistPage = new PicklistPage(page);
-      if (action.absent) {
+      if (action.active !== undefined) {
+        await picklistPage.clickActivateDeactivateActionForValue(
+          action.value,
+          action.active
+        );
+      } else if (action.absent) {
         const replacePage = await picklistPage.clickDeleteActionForValue(
           action.value
         );
@@ -104,10 +109,16 @@ function isActionRequired(action, values) {
   const valueGiven = action.value !== undefined && action.value !== null;
   const newValueGiven =
     action.newValue !== undefined && action.newValue !== null;
-  if (valueGiven && !values.includes(action.value)) {
-    return false;
+  if (valueGiven) {
+    const match = values.find(x => x.value === action.value);
+    if (!match) {
+      return false;
+    }
+    if (action.active !== undefined && action.active === match.active) {
+      return false;
+    }
   }
-  if (newValueGiven && !values.includes(action.newValue)) {
+  if (newValueGiven && !values.find(x => x.value === action.newValue)) {
     return false;
   }
   return true;
diff --git a/src/plugins/picklists/pages.ts b/src/plugins/picklists/pages.ts
index 45638fb4..34d2b366 100644
--- a/src/plugins/picklists/pages.ts
+++ b/src/plugins/picklists/pages.ts
@@ -7,6 +7,11 @@ import { JSHandle } from 'puppeteer';
 // - label column is a th (which is not used)
 // - xpath indices are 1 based
 
+type PicklistValue = {
+  value: string;
+  active: boolean;
+};
+
 export class PicklistPage {
   private page;
 
@@ -14,17 +19,33 @@ export class PicklistPage {
     this.page = page;
   }
 
-  public async getPicklistValues(): Promise<Array<string>> {
-    const xpath = `//tr[td[1]//a[contains(@href, "/setup/ui/picklist_masteredit") or contains(@href, "/setup/ui/picklist_masterdelete")]]//td[2]`;
-    await this.page.waitForXPath(xpath);
-    const fullNameHandles = await this.page.$x(xpath);
-    const innerTextJsHandles = await Promise.all<JSHandle>(
-      fullNameHandles.map(handle => handle.getProperty('innerText'))
+  public async getPicklistValues(): Promise<Array<PicklistValue>> {
+    // wait for New button in any related list
+    await this.page.waitForSelector('body table input[name="new"]');
+    const resolvePicklistValueNames = async xpath => {
+      const fullNameHandles = await this.page.$x(xpath);
+      const innerTextJsHandles = await Promise.all<JSHandle>(
+        fullNameHandles.map(handle => handle.getProperty('innerText'))
+      );
+      const fullNames = await Promise.all<any>(
+        innerTextJsHandles.map(handle => handle.jsonValue())
+      );
+      return fullNames;
+    };
+    const active = await resolvePicklistValueNames(
+      `//tr[td[1]//a[contains(@href, "/setup/ui/picklist_masteredit")]]//td[2]`
     );
-    const fullNames = await Promise.all<any>(
-      innerTextJsHandles.map(handle => handle.jsonValue())
+    const inactive = await resolvePicklistValueNames(
+      `//tr[td[1]//a[contains(@href, "/setup/ui/picklist_masteractivate")]]//td[2]`
     );
-    return fullNames;
+    return [
+      ...active.map(x => {
+        return { value: x, active: true };
+      }),
+      ...inactive.map(x => {
+        return { value: x, active: false };
+      })
+    ];
   }
 
   public async clickReplaceActionButton(): Promise<any> {
@@ -57,6 +78,36 @@ export class PicklistPage {
     ]);
     return new PicklistReplaceAndDeletePage(this.page);
   }
+
+  public async clickActivateDeactivateActionForValue(
+    picklistValueApiName: string,
+    active: boolean
+  ): Promise<any> {
+    let xpath;
+    let actionName;
+    if (active) {
+      xpath = `//tr[td[2][text() = "${picklistValueApiName}"]]//td[1]//a[contains(@href, "/setup/ui/picklist_masteractivate.jsp")]`;
+      actionName = 'activate';
+    } else {
+      xpath = `//tr[td[2][text() = "${picklistValueApiName}"]]//td[1]//a[contains(@href, "/setup/ui/picklist_masterdelete.jsp") and contains(@href, "deleteType=1")]`;
+      actionName = 'deactivate';
+    }
+    await this.page.waitForXPath(xpath);
+    const actionLinkHandles = await this.page.$x(xpath);
+    if (actionLinkHandles.length !== 1) {
+      throw new Error(
+        `Could not find ${actionName} action for picklist value: ${picklistValueApiName}`
+      );
+    }
+    this.page.on('dialog', async dialog => {
+      await dialog.accept();
+    });
+    await Promise.all([
+      this.page.waitForNavigation(),
+      actionLinkHandles[0].click()
+    ]);
+    return this.page;
+  }
 }
 
 export class PicklistReplacePage {
diff --git a/src/plugins/picklists/schema.json b/src/plugins/picklists/schema.json
index 9e641cd4..e25a619f 100644
--- a/src/plugins/picklists/schema.json
+++ b/src/plugins/picklists/schema.json
@@ -37,6 +37,10 @@
           "type": "boolean",
           "description": "replace all blank values (mutually exclusive to replacing an old value)"
         },
+        "active": {
+          "type": "boolean",
+          "description": "ensure the picklist value is active/inactive"
+        },
         "absent": {
           "type": "boolean",
           "description": "ensure the picklist value is absent/deleted"