diff --git a/crate_universe/private/crates_repository.bzl b/crate_universe/private/crates_repository.bzl
index 0a3de518da..7924711372 100644
--- a/crate_universe/private/crates_repository.bzl
+++ b/crate_universe/private/crates_repository.bzl
@@ -50,6 +50,7 @@ def _crates_repository_impl(repository_ctx):
         splicing_manifest = splicing_manifest,
         cargo = cargo_path,
         rustc = rustc_path,
+        repin_instructions = repository_ctx.attr.repin_instructions,
     )
 
     # If re-pinning is enabled, gather additional inputs for the generator
@@ -281,6 +282,9 @@ CARGO_BAZEL_REPIN=1 CARGO_BAZEL_REPIN_ONLY=crate_index bazel sync --only=crate_i
                 "generate the value for this field. If unset, the defaults defined there will be used."
             ),
         ),
+        "repin_instructions": attr.string(
+            doc = "Instructions to re-pin the repository if required. Many people have wrapper scripts for keeping dependencies up to date, and would like to point users to that instead of the default.",
+        ),
         "rust_toolchain_cargo_template": attr.string(
             doc = (
                 "The template to use for finding the host `cargo` binary. `{version}` (eg. '1.53.0'), " +
diff --git a/crate_universe/private/generate_utils.bzl b/crate_universe/private/generate_utils.bzl
index a6c88dd81b..94dcdd2360 100644
--- a/crate_universe/private/generate_utils.bzl
+++ b/crate_universe/private/generate_utils.bzl
@@ -336,7 +336,7 @@ def get_lockfiles(repository_ctx):
         bazel = repository_ctx.path(repository_ctx.attr.lockfile) if repository_ctx.attr.lockfile else None,
     )
 
-def determine_repin(repository_ctx, generator, lockfile_path, config, splicing_manifest, cargo, rustc):
+def determine_repin(repository_ctx, generator, lockfile_path, config, splicing_manifest, cargo, rustc, repin_instructions = None):
     """Use the `cargo-bazel` binary to determine whether or not dpeendencies need to be re-pinned
 
     Args:
@@ -347,6 +347,7 @@ def determine_repin(repository_ctx, generator, lockfile_path, config, splicing_m
         lockfile_path (path): The path to a "lock" file for reproducible outputs.
         cargo (path): The path to a Cargo binary.
         rustc (path): The path to a Rustc binary.
+        repin_instructions (optional string): Instructions to re-pin dependencies in your repository. Will be shown when re-pinning is required.
 
     Returns:
         bool: True if dependencies need to be re-pinned
@@ -403,14 +404,22 @@ def determine_repin(repository_ctx, generator, lockfile_path, config, splicing_m
     # flag indicating repinning was requested, an error is raised
     # since repinning should be an explicit action
     if result.return_code:
-        fail(("\n".join([
-            result.stderr,
-            (
-                "The current `lockfile` is out of date for '{}'. Please re-run " +
-                "bazel using `CARGO_BAZEL_REPIN=true` if this is expected " +
-                "and the lockfile should be updated."
-            ).format(repository_ctx.name),
-        ])))
+        if repin_instructions:
+            msg = ("\n".join([
+                result.stderr,
+                "The current `lockfile` is out of date for '{}'.".format(repository_ctx.name),
+                repin_instructions,
+            ]))
+        else:
+            msg = ("\n".join([
+                result.stderr,
+                (
+                    "The current `lockfile` is out of date for '{}'. Please re-run " +
+                    "bazel using `CARGO_BAZEL_REPIN=true` if this is expected " +
+                    "and the lockfile should be updated."
+                ).format(repository_ctx.name),
+            ]))
+        fail(msg)
 
     return False
 
diff --git a/docs/crate_universe.md b/docs/crate_universe.md
index 806ef9041e..11588b4971 100644
--- a/docs/crate_universe.md
+++ b/docs/crate_universe.md
@@ -752,7 +752,7 @@ str: A json encoded string of the parameters provided
 crates_repository(<a href="#crates_repository-name">name</a>, <a href="#crates_repository-annotations">annotations</a>, <a href="#crates_repository-cargo_config">cargo_config</a>, <a href="#crates_repository-cargo_lockfile">cargo_lockfile</a>, <a href="#crates_repository-generate_binaries">generate_binaries</a>,
                   <a href="#crates_repository-generate_build_scripts">generate_build_scripts</a>, <a href="#crates_repository-generate_target_compatible_with">generate_target_compatible_with</a>, <a href="#crates_repository-generator">generator</a>,
                   <a href="#crates_repository-generator_sha256s">generator_sha256s</a>, <a href="#crates_repository-generator_urls">generator_urls</a>, <a href="#crates_repository-isolated">isolated</a>, <a href="#crates_repository-lockfile">lockfile</a>, <a href="#crates_repository-manifests">manifests</a>, <a href="#crates_repository-packages">packages</a>, <a href="#crates_repository-quiet">quiet</a>,
-                  <a href="#crates_repository-render_config">render_config</a>, <a href="#crates_repository-repo_mapping">repo_mapping</a>, <a href="#crates_repository-rust_toolchain_cargo_template">rust_toolchain_cargo_template</a>,
+                  <a href="#crates_repository-render_config">render_config</a>, <a href="#crates_repository-repin_instructions">repin_instructions</a>, <a href="#crates_repository-repo_mapping">repo_mapping</a>, <a href="#crates_repository-rust_toolchain_cargo_template">rust_toolchain_cargo_template</a>,
                   <a href="#crates_repository-rust_toolchain_rustc_template">rust_toolchain_rustc_template</a>, <a href="#crates_repository-rust_version">rust_version</a>, <a href="#crates_repository-splicing_config">splicing_config</a>,
                   <a href="#crates_repository-supported_platform_triples">supported_platform_triples</a>)
 </pre>
@@ -867,6 +867,7 @@ CARGO_BAZEL_REPIN=1 CARGO_BAZEL_REPIN_ONLY=crate_index bazel sync --only=crate_i
 | <a id="crates_repository-packages"></a>packages |  A set of crates (packages) specifications to depend on. See [crate.spec](#crate.spec).   | <a href="https://bazel.build/rules/lib/dict">Dictionary: String -> String</a> | optional |  `{}`  |
 | <a id="crates_repository-quiet"></a>quiet |  If stdout and stderr should not be printed to the terminal.   | Boolean | optional |  `True`  |
 | <a id="crates_repository-render_config"></a>render_config |  The configuration flags to use for rendering. Use `//crate_universe:defs.bzl\%render_config` to generate the value for this field. If unset, the defaults defined there will be used.   | String | optional |  `""`  |
+| <a id="crates_repository-repin_instructions"></a>repin_instructions |  Instructions to re-pin the repository if required. Many people have wrapper scripts for keeping dependencies up to date, and would like to point users to that instead of the default.   | String | optional |  `""`  |
 | <a id="crates_repository-repo_mapping"></a>repo_mapping |  In `WORKSPACE` context only: a dictionary from local repository name to global repository name. This allows controls over workspace dependency resolution for dependencies of this repository.<br><br>For example, an entry `"@foo": "@bar"` declares that, for any time this repository depends on `@foo` (such as a dependency on `@foo//some:target`, it should actually resolve that dependency within globally-declared `@bar` (`@bar//some:target`).<br><br>This attribute is _not_ supported in `MODULE.bazel` context (when invoking a repository rule inside a module extension's implementation function).   | <a href="https://bazel.build/rules/lib/dict">Dictionary: String -> String</a> | optional |  |
 | <a id="crates_repository-rust_toolchain_cargo_template"></a>rust_toolchain_cargo_template |  The template to use for finding the host `cargo` binary. `{version}` (eg. '1.53.0'), `{triple}` (eg. 'x86_64-unknown-linux-gnu'), `{arch}` (eg. 'aarch64'), `{vendor}` (eg. 'unknown'), `{system}` (eg. 'darwin'), `{cfg}` (eg. 'exec'), `{channel}` (eg. 'stable'), and `{tool}` (eg. 'rustc.exe') will be replaced in the string if present.   | String | optional |  `"@rust_{system}_{arch}__{triple}__{channel}_tools//:bin/{tool}"`  |
 | <a id="crates_repository-rust_toolchain_rustc_template"></a>rust_toolchain_rustc_template |  The template to use for finding the host `rustc` binary. `{version}` (eg. '1.53.0'), `{triple}` (eg. 'x86_64-unknown-linux-gnu'), `{arch}` (eg. 'aarch64'), `{vendor}` (eg. 'unknown'), `{system}` (eg. 'darwin'), `{cfg}` (eg. 'exec'), `{channel}` (eg. 'stable'), and `{tool}` (eg. 'cargo.exe') will be replaced in the string if present.   | String | optional |  `"@rust_{system}_{arch}__{triple}__{channel}_tools//:bin/{tool}"`  |