diff --git a/admin/bsf-analytics/class-bsf-analytics.php b/admin/bsf-analytics/class-bsf-analytics.php
index d8690c34..b4152acf 100644
--- a/admin/bsf-analytics/class-bsf-analytics.php
+++ b/admin/bsf-analytics/class-bsf-analytics.php
@@ -85,7 +85,12 @@ public function set_actions() {
 		 * @since 1.0.0
 		 */
 		public function get_analytics_url( $analytics_path ) {
-			return str_replace( WP_CONTENT_DIR, content_url(), $analytics_path );
+
+			$content_dir_path = wp_normalize_path( WP_CONTENT_DIR );
+
+			$analytics_path = wp_normalize_path( $analytics_path );
+
+			return str_replace( $content_dir_path, content_url(), $analytics_path );
 		}
 
 		/**