diff --git a/.github/workflows/release.yaml b/.github/workflows/release.yaml
new file mode 100644
index 0000000..7620cbb
--- /dev/null
+++ b/.github/workflows/release.yaml
@@ -0,0 +1,30 @@
+name: Release Charts
+
+on:
+  push:
+    branches:
+      - main
+
+jobs:
+  release:
+    permissions:
+      contents: write
+    runs-on: ubuntu-latest
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v3
+        with:
+          fetch-depth: 0
+
+      - name: Configure Git
+        run: |
+          git config user.name "$GITHUB_ACTOR"
+          git config user.email "$GITHUB_ACTOR@users.noreply.github.com"
+
+      - name: Install Helm
+        uses: azure/setup-helm@v3
+
+      - name: Run chart-releaser
+        uses: helm/chart-releaser-action@v1.6.0
+        env:
+          CR_TOKEN: "${{ secrets.GITHUB_TOKEN }}"
diff --git a/templates/_helpers.tpl b/templates/_helpers.tpl
index 2868cb6..3d83a83 100644
--- a/templates/_helpers.tpl
+++ b/templates/_helpers.tpl
@@ -62,7 +62,7 @@ Create the name of the service account to use
 {{- end }}
 
 {{/*
-Create the model list
+Create the included model list
 */}}
 {{- define "ollama.modelList" -}}
 {{- $modelList := default list}}
@@ -74,4 +74,4 @@ Create the model list
 {{- end}}
 {{- $modelList = $modelList | uniq}}
 {{- default (join " " $modelList) -}}
-{{- end -}}
\ No newline at end of file
+{{- end -}}
diff --git a/templates/deployment.yaml b/templates/deployment.yaml
index ba8b506..1d949b8 100644
--- a/templates/deployment.yaml
+++ b/templates/deployment.yaml
@@ -105,11 +105,25 @@ spec:
             successThreshold: {{ .Values.readinessProbe.successThreshold }}
             failureThreshold: {{ .Values.readinessProbe.failureThreshold }}
           {{- end }}
-          {{- if or .Values.ollama.models .Values.ollama.defaultModel }}
+          {{- if or .Values.ollama.models .Values.ollama.defaultModel .Values.ollama.customModels }}
           lifecycle:
             postStart:
               exec:
-                command: [ "/bin/sh", "-c", "{{- printf "echo %s | xargs -n1 /bin/ollama pull %s" (include "ollama.modelList" .) (ternary "--insecure" "" .Values.ollama.insecure)}}" ]
+                command:
+                - "/bin/sh"
+                - "-c"
+                - >
+                  apt-get update && apt-get install wget -y
+                  mkdir -p /models
+                {{- if or .Values.ollama.models .Values.ollama.defaultModel }}
+                  {{ printf "echo %s | xargs -n1 /bin/ollama pull %s" (include "ollama.modelList" .) (ternary "--insecure" "" .Values.ollama.insecure)}}
+                {{- end }}
+                {{- range $m := .Values.ollama.customModels }}
+                {{- $filename := splitList "/" $m.url | last }}
+                  wget --no-verbose --show-progress --progress=dot:mega -O /models/{{ $filename }} {{ $m.url }}
+                  echo "FROM /models/{{ $filename }}" > /models/Modelfile-{{ $filename }}
+                  /bin/ollama create {{ $m.name }} -f Modelfile-{{ $filename }}
+                {{- end }}
           {{- end }}
       volumes:
         - name: ollama-data
@@ -140,4 +154,4 @@ spec:
         {{- with .Values.tolerations }}
           {{- toYaml . | nindent 8 }}
         {{- end }}
-      {{- end }}
\ No newline at end of file
+      {{- end }}
diff --git a/values.yaml b/values.yaml
index da76367..d860437 100644
--- a/values.yaml
+++ b/values.yaml
@@ -47,6 +47,16 @@ ollama:
   #  - mistral
   models: {}
 
+  # -- List of custom models to pull and install at container startup
+  # Similar to the above, the more you have, the longer the container will take to start
+  # This expects a dictionary with the keys "name" (for the name to import the
+  # model as inside Ollama) and "uri" (which is the location where the custom
+  # model's gguf file is located, probably huggingface somewhere)
+  # customModels:
+  # - name: ggml-gritlm-7b:q4_0
+  #   url: https://huggingface.co/dranger003/GritLM-7B-GGUF/resolve/main/ggml-gritlm-7b-q4_k.gguf
+  customModels: {}
+
   # -- Add insecure flag for pulling at container startup
   insecure: false