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The-Future-of-Motion-Design.md

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The Future of Motion Design

With Justin Core

Justin Core has earned a Degree in Writing and Design

A look ahead What is motion design? It is graphic design and making it animated. Visual communication is more important than problem solving.

Classic example: Shows marvel studio Dr. Strange trailer with typography Malechimp add with Facebook You could do 3D realistic animation Visual essay are animation that use text Web is home to a lot of motion design https://d2mxuefqeaa7sj.cloudfront.net/s_7A548E7026E72D1275424075EC1C4255DF553EE982E079C5815503F81738D2B5_1493100585683_webani.jpg

Motion design is so important that google has a whole module dedicated to motion graphic on mobile device Motion graphic doesn't always have to be on a rectangle screen could be on face of buildings : now you see me 2 or faces of human : song videos

Behold the prediction 1

Why make predictions? Pretty sharp lens on what you're doing right now? CG will eat the world (computer generated) 3D Why is cg appetite growing? Hardware : GPU does more than CPU Octane and other software are making more usage of this GPUs Renders everything instantly in 3D Industrial light and magic 1962 2 years of code Guy to amazing render does tutorial CG builds a good bridge between person and code CG is not a look. It keeps expanding a CG is capable of anything.

Prediction number 2

Plays seed matters/buck Dole "the process" blink (indah Harris) then break down of the videos Analogue as a term and aesthetic has lost its meaning

Prediction 3

The web will move iPhone was the death of flash I was sad cause it was death of rich web Web has become a lot of usable but a less exciting Animate Timelines action and scenes GitHub.com\bodymovin Facebook keyframes open source Lets you bring motion graphics to web

Prediction 4

https://d2mxuefqeaa7sj.cloudfront.net/s_7A548E7026E72D1275424075EC1C4255DF553EE982E079C5815503F81738D2B5_1493100623587_vrchart.jpg

Motion design will be the visual language for AR Real environment : real , junk Virtual environment: every thing virtual. CG Cinematic vs interactive Cinematic is no touching just seeing

It's like shooting a sphere with a 360 camera Interactive: where things is rendered real time. Needs a lot of computer power. Augmented reality (mixed reality) real environment with objects on top of it. Meta and daqri : working on AR
Magic leap raised 1 billion dollar without showing their hardware augmented virtuality. AR has reached a point where fog has been lifted. Limitless possibilities

Advice: be honest and to your strengths Being interested in something isn't good enough.

https://d2mxuefqeaa7sj.cloudfront.net/s_7A548E7026E72D1275424075EC1C4255DF553EE982E079C5815503F81738D2B5_1493100293738_chart.jpg

Always make an interest skills map

  1. Start small : Always start small

  2. No, smaller: You lose track of what is small when you’re doing something and realize its too bif. If it is change

  3. Always be learning

  4. Enroll in classes knowing to be a student not a master For business

  5. nimbleness is inversely proportion to size

  6. Keep team small > give them freedom > let them fail

  7. Technology + people + failures = short term finically loss new capabalutes

Pick a direction and don't stay still.