diff --git a/Makefile b/Makefile
index 89162d32ea..d8449987e5 100644
--- a/Makefile
+++ b/Makefile
@@ -13,8 +13,8 @@
 # - "all" is the default target, it runs "lint" and "test"
 #
 MAJOR=3
-MINOR=9
-BUILD=1
+MINOR=10
+BUILD=0
 
 GOOS=$(shell go env GOOS)
 GO_FILES=$(shell find . -type f -name '*.go')