diff --git a/modules/ads_lib/pom.xml b/modules/ads_lib/pom.xml
index e2be4384df..2e14913fe5 100755
--- a/modules/ads_lib/pom.xml
+++ b/modules/ads_lib/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -29,7 +29,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>ads-lib</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>Ads APIs Client Library common components</name>
diff --git a/modules/ads_lib_appengine/pom.xml b/modules/ads_lib_appengine/pom.xml
index c71d4d6ecf..c79f48e183 100755
--- a/modules/ads_lib_appengine/pom.xml
+++ b/modules/ads_lib_appengine/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>ads-lib-appengine</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>Ads APIs Client Library AppEngine components</name>
@@ -54,7 +54,7 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <!-- Third party dependencies -->
     <dependency>
diff --git a/modules/ads_lib_axis/pom.xml b/modules/ads_lib_axis/pom.xml
index 773d210150..9449cd9b06 100755
--- a/modules/ads_lib_axis/pom.xml
+++ b/modules/ads_lib_axis/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>ads-lib-axis</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>Ads APIs Client Library Axis components</name>
@@ -98,7 +98,7 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
 
     <!-- Third party dependencies -->
@@ -134,7 +134,7 @@
       <artifactId>ads-lib</artifactId>
       <scope>test</scope>
       <classifier>tests</classifier>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>org.hamcrest</groupId>
diff --git a/modules/adwords_appengine/pom.xml b/modules/adwords_appengine/pom.xml
index a3c40281af..65dead002c 100755
--- a/modules/adwords_appengine/pom.xml
+++ b/modules/adwords_appengine/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>adwords-appengine</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>AdWords AppEngine components</name>
@@ -113,12 +113,12 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib-appengine</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
 
     <!-- Third party dependencies -->
@@ -129,7 +129,7 @@
       <artifactId>ads-lib</artifactId>
       <scope>test</scope>
       <classifier>tests</classifier>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>org.seleniumhq.selenium</groupId>
diff --git a/modules/adwords_axis/pom.xml b/modules/adwords_axis/pom.xml
index b42cfd1b3d..8e40d5b443 100755
--- a/modules/adwords_axis/pom.xml
+++ b/modules/adwords_axis/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>adwords-axis</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>AdWords Axis components</name>
@@ -120,12 +120,12 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib-axis</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
 
     <!-- Third party dependencies -->
@@ -136,7 +136,7 @@
       <artifactId>ads-lib</artifactId>
       <scope>test</scope>
       <classifier>tests</classifier>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>org.seleniumhq.selenium</groupId>
diff --git a/modules/dfp_appengine/pom.xml b/modules/dfp_appengine/pom.xml
index 3d3db8ccd6..1a2eaf99e7 100755
--- a/modules/dfp_appengine/pom.xml
+++ b/modules/dfp_appengine/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>dfp-appengine</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>DFP AppEngine components</name>
@@ -105,12 +105,12 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib-appengine</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
 
     <!-- Third party dependencies -->
@@ -132,7 +132,7 @@
       <artifactId>ads-lib</artifactId>
       <scope>test</scope>
       <classifier>tests</classifier>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.http-client</groupId>
diff --git a/modules/dfp_axis/pom.xml b/modules/dfp_axis/pom.xml
index 45f686077e..1d003bbccb 100755
--- a/modules/dfp_axis/pom.xml
+++ b/modules/dfp_axis/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>com.google.api-ads</groupId>
     <artifactId>client-libs-parent</artifactId>
-    <version>3.16.0-SNAPSHOT</version>
+    <version>3.16.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
 
@@ -30,7 +30,7 @@
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>dfp-axis</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>jar</packaging>
   <name>DFP Axis classes</name>
@@ -112,12 +112,12 @@
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.api-ads</groupId>
       <artifactId>ads-lib-axis</artifactId>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
 
     <!-- Third party dependencies -->
@@ -128,7 +128,7 @@
       <artifactId>ads-lib</artifactId>
       <scope>test</scope>
       <classifier>tests</classifier>
-      <version>3.16.0-SNAPSHOT</version>
+      <version>3.16.0</version>
     </dependency>
     <dependency>
       <groupId>com.google.http-client</groupId>
diff --git a/pom.xml b/pom.xml
index 0f88d08783..1f70bb69d8 100755
--- a/pom.xml
+++ b/pom.xml
@@ -16,14 +16,13 @@
  * specific language governing permissions and limitations
  * under the License.
 -->
-<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
-  xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
+<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
 
   <modelVersion>4.0.0</modelVersion>
 
   <groupId>com.google.api-ads</groupId>
   <artifactId>client-libs-parent</artifactId>
-  <version>3.16.0-SNAPSHOT</version>
+  <version>3.16.0</version>
 
   <packaging>pom</packaging>
   <name>Google Ads APIs Client Library for Java parent</name>
@@ -57,6 +56,7 @@
     <url>
       https://github.com/googleads/googleads-java-lib
     </url>
+    <tag>3.16.0</tag>
   </scm>
 
   <developers>