Implement NPS for Events

[bradley-holt]

When a user is indicating that they attended an event, implement a Net Promoter Score (NPS) for the event. The question presented to the user on the event form will ask:

How likely are you to recommend this event to a colleague based on the quality of engagement with prospective adopters of our offerings?

The user would provide their answer on a scale of 0 to 10. The labels would be as follows:

• 0: Not at all likely
• 5: Neutral
• 10: Extremely likely

When we are able to de-duplicate and aggregate events we will subtract the percentage of Detractors (score 0-6) from the percentage of Promoters (score 9-10), yielding the Net Promoter Score for the event. This will provide an additional "quality of engagement" dimension beyond just the number of people reached (directly and indirectly) and the cost to reach those people.