diff --git a/src/Component/Action/FilterAction.php b/src/Component/Action/FilterAction.php
index 3ba20bff..4a6f4580 100644
--- a/src/Component/Action/FilterAction.php
+++ b/src/Component/Action/FilterAction.php
@@ -4,6 +4,7 @@
 
 use Misery\Component\Common\Options\OptionsInterface;
 use Misery\Component\Common\Options\OptionsTrait;
+use Misery\Component\Converter\Matcher;
 
 class FilterAction implements OptionsInterface
 {
@@ -24,7 +25,7 @@ public function apply($item)
     {
         $field = $this->getOption('key', $this->getOption('field')); # legacy support
         $listItem = $item[$field] ?? null;
-        if (empty($listItem) || empty($field)) {
+        if (null === $listItem || null === $field) {
             return $item;
         }
 
diff --git a/src/Component/Action/FilterFieldAction.php b/src/Component/Action/FilterFieldAction.php
new file mode 100644
index 00000000..165e6377
--- /dev/null
+++ b/src/Component/Action/FilterFieldAction.php
@@ -0,0 +1,55 @@
+<?php
+
+namespace Misery\Component\Action;
+
+use Misery\Component\Common\Options\OptionsInterface;
+use Misery\Component\Common\Options\OptionsTrait;
+
+class FilterFieldAction implements OptionsInterface
+{
+    use OptionsTrait;
+
+    public const NAME = 'filter_field';
+
+    /** @var array */
+    private $options = [
+        'fields' => [],
+        'excludes' => [],
+        'starts_with' => null,
+        'ends_with' => null,
+        'contains' => null,
+        'reverse' => false,
+    ];
+
+    public function apply($item)
+    {
+        $excludes = $this->getOption('excludes');
+        $fields = $this->getOption('fields');
+        if ($fields !== []) {
+            foreach ($fields as $field) {
+                if (false === in_array($field, $excludes)) {
+                    unset($item[$field]);
+                }
+            }
+            return $item;
+        }
+
+        $startsWith = $this->getOption('starts_with');
+        $endsWith = $this->getOption('ends_with');
+        $contains = $this->getOption('contains');
+        $reverse = $this->getOption('reverse');
+
+        $fields = array_filter(array_keys($item), function ($field) use ($startsWith, $endsWith, $contains, $reverse) {
+            return ($startsWith && \str_starts_with($field, $startsWith) === $reverse) ||
+                ($endsWith && \str_ends_with($field, $endsWith) === $reverse) ||
+                ($contains && \str_contains($field, $contains) === $reverse);
+        });
+
+        if ($fields !== []) {
+            $this->setOptions(['fields' => $fields]);
+            return $this->apply($item);
+        }
+
+        return $item;
+    }
+}
\ No newline at end of file
diff --git a/src/Component/Common/Pipeline/PipelineFactory.php b/src/Component/Common/Pipeline/PipelineFactory.php
index b252fb7d..59a04689 100644
--- a/src/Component/Common/Pipeline/PipelineFactory.php
+++ b/src/Component/Common/Pipeline/PipelineFactory.php
@@ -41,6 +41,12 @@ public function createFromConfiguration(
 
                 case $key === 'output' && isset($configuration['output']['writer']):
                     $writer = $configurationManager->createWriter($configuration['output']['writer']);
+
+                    if (isset($configuration['output']['writer']['converter'])) {
+                        $converter = $configurationManager->createConverter($configuration['output']['writer']['converter']);
+                        $pipeline->line(new RevertPipe($converter));
+                    }
+
                     $pipeline->output(new PipeWriter($writer));
 
                     $pipeline->invalid(
diff --git a/src/Component/Converter/Akeneo/Csv/Product.php b/src/Component/Converter/Akeneo/Csv/Product.php
index c67e0771..15a81c78 100644
--- a/src/Component/Converter/Akeneo/Csv/Product.php
+++ b/src/Component/Converter/Akeneo/Csv/Product.php
@@ -22,6 +22,7 @@ class Product implements ConverterInterface, RegisteredByNameInterface, OptionsI
     private ItemEncoder $encoder;
 
     private $options = [
+        'container' => 'values',
         'attribute_types:list' => null,
         'properties' => [
             'sku' => [
@@ -122,7 +123,36 @@ public function convert(array $item): array
 
     public function revert(array $item): array
     {
-        return $item;
+        $container = $this->getOption('container');
+
+        $output = [];
+        $output['sku'] = $item['sku'] ?? $item['identifier'] ?? null;
+        if (array_key_exists('family', $output)) {
+            $output['family'] = $item['family'];
+        }
+
+        foreach ($item as $key => $itemValue) {
+            $matcher = $itemValue['matcher'] ?? null;
+            /** @var $matcher Matcher */
+            if ($matcher && $matcher->matches($container)) {
+                unset($itemValue['matcher']);
+                unset($item[$key]);
+                if (is_array($itemValue['data']) && array_key_exists('unit', $itemValue['data'])) {
+                    $output[$matcher->getRowKey()] = $itemValue['data']['amount'];
+                    $output[$matcher->getRowKey().'-unit'] = $itemValue['data']['unit'];
+                    continue;
+                }
+                if (is_array($itemValue['data'])) {
+                    $output[$matcher->getRowKey()] = implode(',', $itemValue['data']);
+                    continue;
+                }
+                if (isset($itemValue['data'])) {
+                    $output[$matcher->getRowKey()] = $itemValue['data'];
+                }
+            }
+        }
+
+        return $output;
     }
 
     public function getName(): string
diff --git a/src/bootstrap.php b/src/bootstrap.php
index bacfe9bc..82473735 100644
--- a/src/bootstrap.php
+++ b/src/bootstrap.php
@@ -126,10 +126,12 @@
     ->register(Misery\Component\Action\FilterAction::NAME, new Misery\Component\Action\FilterAction())
     ->register(Misery\Component\Action\PopAction::NAME, new Misery\Component\Action\PopAction())
     ->register(Misery\Component\Action\ColumnValueMapperAction::NAME, new Misery\Component\Action\ColumnValueMapperAction())
+    ->register(Misery\Component\Action\FilterFieldAction::NAME, new Misery\Component\Action\FilterFieldAction())
     ->register(\Misery\Component\Action\AkeneoValueFormatterAction::NAME, new Misery\Component\Action\AkeneoValueFormatterAction())
     ->register(\Misery\Component\Action\ConvergenceAction::NAME, new Misery\Component\Action\ConvergenceAction())
     ->register(\Misery\Component\Action\ConverterAction::NAME, new Misery\Component\Action\ConverterAction())
     ->register(\Misery\Component\Action\ReverterAction::NAME, new Misery\Component\Action\ReverterAction())
+
 ;
 
 #$statementRegistry = new Misery\Component\Common\Registry\Registry('statement');