diff --git a/crates/fluvio-run/src/bin/main.rs b/crates/fluvio-run/src/bin/main.rs
index 10842fc75e..eae8308f71 100644
--- a/crates/fluvio-run/src/bin/main.rs
+++ b/crates/fluvio-run/src/bin/main.rs
@@ -4,6 +4,8 @@ use fluvio_run::RunCmd;
 fn main() -> Result<(), Box<dyn std::error::Error>> {
     let cmd: RunCmd = RunCmd::parse();
 
+    fluvio_future::subscriber::init_tracer(None);
+
     cmd.process()?;
     Ok(())
 }