diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 6abbc1f6e..ebaec5652 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -40,9 +40,8 @@ jobs:
   publish:
     name: Publish release
     needs: [ci]
-    # run on 1) tags starting with v, 2) manual trigger
-    # do not run on pull requests
-    if: github.event_name != 'pull_request' && (startsWith(github.ref, 'refs/tags/v') || github.event_name == 'workflow_dispatch')
+    # run on 1) tags starting with v, 2) manual trigger, 3) pushes/merges to master
+    if: startsWith(github.ref, 'refs/tags/v') || github.event_name == 'workflow_dispatch' || github.ref == 'refs/heads/master'
     runs-on: ubuntu-latest
     steps:
       - name: Checkout