diff --git a/doc/provider-head-ad.md b/doc/provider-head-ad.md
new file mode 100644
index 0000000..afbadab
--- /dev/null
+++ b/doc/provider-head-ad.md
@@ -0,0 +1,14 @@
+## Get the Head Advertisement for Providers
+
+The get the head advertisement for every provider:
+
+```shell
+ipni provider --all --i=https://cid.contact --publisher | xargs -I addrinfo -R 1 ipni ads get --head --ai addrinfo
+```
+
+To get the head advertisement for a single provider:
+
+```shell
+ipni provider --pid=12D3KooWC8QzjdzWynwYybjDLKa1YbPiRXUjwsibERubatgmQP51 --i=https://cid.contact --publisher | xargs ipni ads get --head --ai
+```
+
diff --git a/pkg/ads/flags.go b/pkg/ads/flags.go
index f819bc5..298b7b2 100644
--- a/pkg/ads/flags.go
+++ b/pkg/ads/flags.go
@@ -9,8 +9,8 @@ import (
 var addrInfoFlag = &cli.StringFlag{
 	Name: "addr-info",
 	Usage: "Publisher's address info in form of libp2p multiaddr info.\n" +
-		"Example GraphSync: /ip4/1.2.3.4/tcp/1234/p2p/12D3KooWE8yt84RVwW3sFcd6WMjbUdWrZer2YtT4dmtj3dHdahSZ\n" +
-		"Example HTTP:      /ip4/1.2.3.4/tcp/1234/http/p2p/12D3KooWE8yt84RVwW3sFcd6WMjbUdWrZer2YtT4dmtj3dHdahSZ",
+		"Example ipnisync: /ip4/1.2.3.4/tcp/1234/p2p/12D3KooWE8yt84RVwW3sFcd6WMjbUdWrZer2YtT4dmtj3dHdahSZ\n" +
+		"Example HTTP:     /ip4/1.2.3.4/tcp/1234/http/p2p/12D3KooWE8yt84RVwW3sFcd6WMjbUdWrZer2YtT4dmtj3dHdahSZ",
 	Aliases:  []string{"ai"},
 	Required: true,
 }
diff --git a/pkg/provider/provider.go b/pkg/provider/provider.go
index 4760fb7..8c184c6 100644
--- a/pkg/provider/provider.go
+++ b/pkg/provider/provider.go
@@ -60,15 +60,15 @@ var providerFlags = []cli.Flag{
 		Name:  "diff-pub",
 		Usage: "Only show providers whose publisher ID is different from the provider ID.",
 	},
+	&cli.BoolFlag{
+		Name:  "error",
+		Usage: "Only show providers that have a LastError. If --count then show count of providers with LastError.",
+	},
 	&cli.BoolFlag{
 		Name:    "follow-dist",
 		Aliases: []string{"fd"},
 		Usage:   "Continue showing distance updates for providers",
 	},
-	&cli.BoolFlag{
-		Name:  "error",
-		Usage: "Only show providers that have a LastError. If --count then show count of providers with LastError.",
-	},
 	&cli.BoolFlag{
 		Name:  "id-only",
 		Usage: "Only show provider's peer ID",
@@ -95,6 +95,11 @@ var providerFlags = []cli.Flag{
 		Usage:   "Limit on number of advertisements when finding distance. 0 for unlimited.",
 		Value:   5000,
 	},
+	&cli.BoolFlag{
+		Name:    "publisher",
+		Aliases: []string{"pub"},
+		Usage:   "Only print publisher address info.",
+	},
 	&cli.StringFlag{
 		Name:  "topic",
 		Usage: "Topic on which index advertisements are published. Only needed to get head advertisement via Graphsync with non-standard topic.",
@@ -190,11 +195,6 @@ func getProvider(cctx *cli.Context, pc *pcache.ProviderCache, peerID peer.ID) er
 		return nil
 	}
 
-	if cctx.Bool("id-only") {
-		fmt.Println(prov.AddrInfo.ID)
-		return nil
-	}
-
 	showProviderInfo(cctx, prov)
 	return nil
 }
@@ -253,7 +253,6 @@ func listProviders(cctx *cli.Context, exclude map[peer.ID]struct{}) error {
 	}
 
 	diffPub := cctx.Bool("diff-pub")
-	idOnly := cctx.Bool("id-only")
 
 	for _, pinfo := range provs {
 		if _, ok := exclude[pinfo.AddrInfo.ID]; ok {
@@ -265,10 +264,6 @@ func listProviders(cctx *cli.Context, exclude map[peer.ID]struct{}) error {
 		if diffPub && pinfo.AddrInfo.ID == pinfo.Publisher.ID {
 			continue
 		}
-		if idOnly {
-			fmt.Println(pinfo.AddrInfo.ID)
-			continue
-		}
 		showProviderInfo(cctx, pinfo)
 	}
 
@@ -314,6 +309,17 @@ func followDistance(cctx *cli.Context, include, exclude map[peer.ID]struct{}, pc
 }
 
 func showProviderInfo(cctx *cli.Context, pinfo *model.ProviderInfo) {
+	if cctx.Bool("id-only") {
+		fmt.Println(pinfo.AddrInfo.ID)
+		return
+	}
+	if cctx.Bool("publisher") {
+		if pinfo.Publisher != nil && len(pinfo.Publisher.Addrs) != 0 {
+			fmt.Printf("%s/p2p/%s\n", pinfo.Publisher.Addrs[0], pinfo.Publisher.ID)
+		}
+		return
+	}
+
 	fmt.Println("Provider", pinfo.AddrInfo.ID)
 	fmt.Println("    Addresses:", pinfo.AddrInfo.Addrs)
 	var adCidStr string