diff --git a/WordPress/Classes/Utility/BuildInformation/FeatureFlag.swift b/WordPress/Classes/Utility/BuildInformation/FeatureFlag.swift
index 12f93d278812..012870277dfb 100644
--- a/WordPress/Classes/Utility/BuildInformation/FeatureFlag.swift
+++ b/WordPress/Classes/Utility/BuildInformation/FeatureFlag.swift
@@ -39,6 +39,7 @@ enum FeatureFlag: Int, CaseIterable {
     case siteCreationDomainPurchasing
     case readerUserBlocking
     case personalizeHomeTab
+    case siteEditorMVP
 
     /// Returns a boolean indicating if the feature is enabled
     var enabled: Bool {
@@ -125,6 +126,8 @@ enum FeatureFlag: Int, CaseIterable {
             return true
         case .personalizeHomeTab:
             return false
+        case .siteEditorMVP:
+            return BuildConfiguration.current != .appStore
         }
     }
 
@@ -221,6 +224,8 @@ extension FeatureFlag {
             return "Reader User Blocking"
         case .personalizeHomeTab:
             return "Personalize Home Tab"
+        case .siteEditorMVP:
+            return "Site Editor MVP"
         }
     }
 }