diff --git a/Makefile b/Makefile
index 9c2c313..3ee7c87 100644
--- a/Makefile
+++ b/Makefile
@@ -65,6 +65,58 @@ build-all: clean build-linux-386 build-linux-amd64 build-linux-arm build-linux-a
 	build-darwin-arm64 build-windows-386 build-windows-amd64 build-windows-arm build-windows-arm64 \
 	build-install build-version
 
+release-new:
+	keygen new --name "Keygen Relay v$(PACKAGE_VERSION)" --channel ${PACKAGE_CHANNEL} --version ${PACKAGE_VERSION}
+
+release-linux-386:
+	keygen upload build/relay_linux_386 --release ${PACKAGE_VERSION} --platform linux --arch 386
+
+release-linux-amd64:
+	keygen upload build/relay_linux_amd64 --release ${PACKAGE_VERSION} --platform linux --arch amd64
+
+release-linux-arm:
+	keygen upload build/relay_linux_arm --release ${PACKAGE_VERSION} --platform linux --arch arm
+
+release-linux-arm64:
+	keygen upload build/relay_linux_arm64 --release ${PACKAGE_VERSION} --platform linux --arch arm64
+
+release-darwin-amd64:
+	keygen upload build/relay_darwin_amd64 --release ${PACKAGE_VERSION} --platform darwin --arch amd64
+
+release-darwin-arm64:
+	keygen upload build/relay_darwin_arm64 --release ${PACKAGE_VERSION} --platform darwin --arch arm64
+
+release-windows-386:
+	keygen upload build/relay_windows_386.exe --release ${PACKAGE_VERSION} --platform windows --arch 386
+
+release-windows-amd64:
+	keygen upload build/relay_windows_amd64.exe --release ${PACKAGE_VERSION} --platform windows --arch amd64
+
+release-windows-arm:
+	keygen upload build/relay_windows_arm.exe --release ${PACKAGE_VERSION} --platform windows --arch arm
+
+release-windows-arm64:
+	keygen upload build/relay_windows_arm64.exe --release ${PACKAGE_VERSION} --platform windows --arch arm64
+
+release-installer:
+	keygen upload build/install.sh --release ${PACKAGE_VERSION}
+
+release-version:
+	keygen upload build/version --release ${PACKAGE_VERSION} --filetype txt
+
+release-publish:
+	keygen publish --release ${PACKAGE_VERSION}
+
+release-tag:
+	ifeq ($(PACKAGE_CHANNEL),stable)
+		keygen untag --release latest
+		keygen tag latest --release ${PACKAGE_VERSION}
+	endif
+
+release: release-new release-linux-386 release-linux-amd64 release-linux-arm release-linux-arm64 release-darwin-amd64 \
+	release-darwin-arm64 release-windows-386 release-windows-amd64 release-windows-arm release-windows-arm64 \
+	release-installer release-version release-publish release-tag
+
 test:
 	go test -race ./...
 
diff --git a/scripts/publish.sh b/scripts/publish.sh
deleted file mode 100755
index 841651f..0000000
--- a/scripts/publish.sh
+++ /dev/null
@@ -1,114 +0,0 @@
-#!/bin/bash
-
-log_info() {
-  echo "[info] $1"
-}
-
-log_warn() {
-  echo "[warn] $1"
-}
-
-log_err() {
-  echo "[error] $1"
-  exit 1
-}
-
-main() {
-  log_info "drafting v${VERSION}"
-
-  # draft new version
-  keygen new \
-    --name "Keygen Relay v${VERSION}" \
-    --channel "${CHANNEL}" \
-    --version "${VERSION}"
-
-  if [ $? -eq 0 ]
-  then
-    log_info "successfully drafted v${VERSION}"
-  else
-    log_err "failed to draft v${VERSION}"
-  fi
-
-  # upload artifact for each dist platform
-  for filename in $(ls dist/relay_*)
-  do
-    IFS='_' read -r _ platform arch <<< "$filename"
-
-    log_info "uploading v${VERSION} for ${platform}/${arch}: ${filename}"
-
-    keygen upload "build/${filename}" \
-      --release "${VERSION}" \
-      --platform "${platform}" \
-      --arch "${arch}"
-
-    if [ $? -eq 0 ]
-    then
-      log_info "successfully uploading v${VERSION} for ${platform}/${arch}"
-    else
-      log_err "failed to upload v${VERSION} for ${platform}/${arch}"
-    fi
-  done
-
-  # upload installer
-  keygen upload 'build/install.sh' --release "${VERSION}"
-
-  # upload version
-  keygen upload 'build/version' \
-    --release "${VERSION}" \
-    --filetype 'txt'
-
-  # publish version
-  keygen publish --release "${VERSION}"
-
-  if [ $? -eq 0 ]
-  then
-    log_info "successfully published v${VERSION}"
-  else
-    log_err "failed to publish v${VERSION}"
-  fi
-
-  # we only want to do the rest for stable releases
-  if [ "${CHANNEL}" = 'stable' ]
-  then
-    # untag previous latest if it exists (we'll continue even on failure)
-    keygen untag --release 'latest'
-
-    if [ $? -eq 0 ]
-    then
-      log_info "successfully untagged v${VERSION}"
-    else
-      log_warn "failed to untag v${VERSION}"
-    fi
-
-    # tag as latest
-    keygen tag 'latest' --release "${VERSION}"
-
-    if [ $? -eq 0 ]
-    then
-      log_info "successfully tagged v${VERSION}"
-    else
-      log_err "failed to tag v${VERSION}"
-    fi
-  fi
-}
-
-VERSION="$(cat VERSION)"
-CHANNEL='stable'
-
-case "${VERSION}"
-in
-  *-rc.*)
-    CHANNEL='rc'
-    ;;
-  *-beta.*)
-    CHANNEL='beta'
-    ;;
-  *-alpha.*)
-    CHANNEL='alpha'
-    ;;
-  *-dev.*)
-    CHANNEL='dev'
-    ;;
-esac
-
-main