diff --git a/go.mod b/go.mod
index ee48f6d..08c335a 100644
--- a/go.mod
+++ b/go.mod
@@ -14,9 +14,4 @@ require (
 	golang.org/x/text v0.3.1-0.20180810153555-6e3c4e7365dd
 )
 
-require (
-	github.com/davecgh/go-spew v1.1.0 // indirect
-	github.com/kardianos/osext v0.0.0-20170510131534-ae77be60afb1 // indirect
-	github.com/pmezard/go-difflib v1.0.0 // indirect
-	gopkg.in/yaml.v3 v3.0.0-20200313102051-9f266ea9e77c // indirect
-)
+require github.com/kardianos/osext v0.0.0-20170510131534-ae77be60afb1 // indirect
diff --git a/manifest/index.go b/manifest/index.go
index 7c917a4..cc4c069 100644
--- a/manifest/index.go
+++ b/manifest/index.go
@@ -365,7 +365,7 @@ func (wixFile *WixManifest) check() error {
 	}
 	for _, shortcut := range wixFile.Shortcuts {
 		switch shortcut.Location {
-		case "program", "desktop":
+		case "program", "desktop", "startup":
 		default:
 			return fmt.Errorf(`Invalid "location" value in shortcut: %s`, shortcut.Location)
 		}
diff --git a/msi/main.go b/msi/main.go
index 314e29d..8d1961c 100644
--- a/msi/main.go
+++ b/msi/main.go
@@ -29,7 +29,6 @@ var TPLPATH = "" // non-windows build, use ldflags to tell about that.
 
 // Main exposes the application entry point.
 func Main() {
-
 	if TPLPATH == "" { // built for windows
 		b, err := util.GetBinPath()
 		if err != nil {
@@ -201,6 +200,10 @@ func Main() {
 					Name:  "msi, m",
 					Usage: "Path to write resulting msi file to",
 				},
+				cli.StringFlag{
+					Name:  "lang",
+					Usage: "Culture of the localization strings",
+				},
 			},
 		},
 		{
@@ -247,6 +250,10 @@ func Main() {
 					Name:  "msi, m",
 					Usage: "Path to write resulting msi file to",
 				},
+				cli.StringFlag{
+					Name:  "lang",
+					Usage: "Culture of the localization strings",
+				},
 				cli.StringFlag{
 					Name:  "version",
 					Usage: "The version of your program",
@@ -627,6 +634,7 @@ func generateWixCommands(c *cli.Context) error {
 	msi := c.String("msi")
 	arch := c.String("arch")
 	bin := c.String("bin")
+	lang := c.String("lang")
 
 	if msi == "" {
 		return cli.NewExitError("--msi parameter must be set", 1)
@@ -680,8 +688,7 @@ func generateWixCommands(c *cli.Context) error {
 			return cli.NewExitError(err.Error(), 1)
 		}
 	}
-
-	cmdStr := wix.GenerateCmd(&wixFile, builtTemplates, msi, arch, bin)
+	cmdStr := wix.GenerateCmd(&wixFile, builtTemplates, msi, arch, bin, lang)
 
 	targetFile := filepath.Join(out, "build.bat")
 	err = ioutil.WriteFile(targetFile, []byte(cmdStr), 0644)
@@ -720,6 +727,7 @@ func quickMake(c *cli.Context) error {
 	arch := c.String("arch")
 	keep := c.Bool("keep")
 	bin := c.String("bin")
+	lang := c.String("lang")
 
 	if msi == "" {
 		return cli.NewExitError("--msi parameter must be set", 1)
@@ -808,7 +816,7 @@ func quickMake(c *cli.Context) error {
 		}
 	}
 
-	cmdStr := wix.GenerateCmd(&wixFile, builtTemplates, msi, arch, bin)
+	cmdStr := wix.GenerateCmd(&wixFile, builtTemplates, msi, arch, bin, lang)
 
 	targetFile := filepath.Join(out, "build.bat")
 	err = ioutil.WriteFile(targetFile, []byte(cmdStr), 0644)
diff --git a/templates/product.wxs b/templates/product.wxs
index 332eb54..686ffb7 100644
--- a/templates/product.wxs
+++ b/templates/product.wxs
@@ -130,11 +130,12 @@
 
         <Directory Id="ProgramMenuFolder"/>
         <Directory Id="DesktopFolder"/>
+        <Directory Id="StartupFolder"/>
 
         {{range $i, $s := .Shortcuts}}
         <Component Id="ApplicationShortcuts{{$i}}" Guid="*">
             <Shortcut Id="ApplicationShortcut{{$i}}" Name="{{$s.Name}}" Description="{{$s.Description}}" Target="{{$s.Target}}" WorkingDirectory="{{$s.WDir}}"
-                Directory={{if eq $s.Location "program"}}"ProgramMenuFolder"{{else}}"DesktopFolder"{{end}}
+                Directory={{if eq $s.Location "program"}}"ProgramMenuFolder"{{ else if eq $s.Location "startup" }}"StartupFolder"{{else}}"DesktopFolder"{{end}}
                 {{if gt ($s.Arguments | len) 0}}Arguments="{{$s.Arguments}}"{{end}}>
                 {{if gt ($s.Icon | len) 0}}<Icon Id="Icon{{$i}}" SourceFile="{{$s.Icon}}"/>{{end}}
                 {{range $j, $p := $s.Properties}}<ShortcutProperty Key="{{$p.Key}}" Value="{{$p.Value}}"/>{{end}}
diff --git a/testing/hello/wix.json b/testing/hello/wix.json
index 798b85b..8efc651 100644
--- a/testing/hello/wix.json
+++ b/testing/hello/wix.json
@@ -115,6 +115,14 @@
       "wdir": "INSTALLDIR",
       "icon": "ico.ico",
       "condition": "DESKTOPSHORTCUT ~= \"yes\""
+    },
+    {
+      "name": "hello",
+      "description": "hello web server",
+      "location": "startup",
+      "target": "[INSTALLDIR]hello.exe",
+      "wdir": "INSTALLDIR",
+      "icon": "ico.ico"
     }
   ],
   "choco": {
diff --git a/wix/index.go b/wix/index.go
index 4825fb0..b7d37c8 100644
--- a/wix/index.go
+++ b/wix/index.go
@@ -10,8 +10,7 @@ import (
 var eol = "\r\n"
 
 // GenerateCmd generates required command lines to produce an msi package,
-func GenerateCmd(wixFile *manifest.WixManifest, templates []string, msiOutFile, arch, path string) string {
-
+func GenerateCmd(wixFile *manifest.WixManifest, templates []string, msiOutFile, arch, path, lang string) string {
 	cmd := ""
 
 	cmd += filepath.Join(path, "candle")
@@ -29,6 +28,9 @@ func GenerateCmd(wixFile *manifest.WixManifest, templates []string, msiOutFile,
 	cmd += eol
 	cmd += filepath.Join(path, "light") + " -ext WixUIExtension -ext WixUtilExtension -sacl -spdb "
 	cmd += " -out " + msiOutFile
+	if lang != "" {
+		cmd += " -cultures:" + lang
+	}
 	for _, tpl := range templates {
 		cmd += " " + strings.Replace(filepath.Base(tpl), ".wxs", ".wixobj", -1)
 	}