Resolve semantic conflicts

[waldoj]

There are some inconsistencies and formatting problems between CSV to API and DB to API, and I think it would be wise to standardize between the two. Those inconsistencies are:

• Should the sorting of results be done via "sort" or "order"?
• Should the direction of sorting be done via "sort_by" or "order_by"?
• Should the readme file be README.md or readme.md?
• Given the generic nature of the names of these programs, should there be a stylized display of them each time that they're used (e.g., in italics or in bold) in order to set them apart?
• Is the name of this project "DB to API," "Database to API," or "Database to Restful API"?