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arcano.html
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<!DOCTYPE html>
<html lang="en">
<head>
<!-- Title -->
<title>Sign Up Page Design for Arcano Partners | Rafael Alberola - Product Designer</title>
<!-- Required Meta Tags Always Come First -->
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta property="og:title" content="Rafael Alberola | Product Designer">
<meta property="og:description" content="Product Designer with over four years experience delivering thoughtful designs that help companies expand.">
<meta property="og:image" content="./assets/share-social/share-arcano.jpg">
<meta property="og:url" content="https://rafaelalberola.com">
<meta name="twitter:card" content="summary_large_image">
<!-- Favicon -->
<link rel="shortcut icon" href="./favicon-96x96-arcano.png">
<!-- Font -->
<link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@400;600&display=swap" rel="stylesheet">
<!-- CSS Implementing Plugins -->
<link rel="stylesheet" href="./assets/vendor/fontawesome/css/all.min.css">
<link rel="stylesheet" href="./assets/vendor/hs-mega-menu/dist/hs-mega-menu.min.css">
<link rel="stylesheet" href="./assets/vendor/dzsparallaxer/dzsparallaxer.css">
<link rel="stylesheet" href="./assets/vendor/@fancyapps/fancybox/dist/jquery.fancybox.min.css">
<!-- CSS Front Template -->
<link rel="stylesheet" href="./assets/css/theme.min.css">
<script src="js/jquery-3.5.1.min.js"></script>
<script src="js/bootstrap.min.js"></script>
</head>
<body class="case-arcano">
<!-- Quick Read Modal -->
<div class="modal fade" id="myModal" tabindex="-1" role="dialog" aria-hidden="true" aria-labelledby="myModal">
<div class="modal-dialog modal-dialog-centered" role="document">
<div class="modal-content">
<!-- Header -->
<div class="modal-header">
<p class="wave" style="font-size: 2.5rem;">💡</p>
<h4 id="addNewAddressModalTitle" class="modal-title">Quick tip</h4>
</div>
<!-- End Header -->
<!-- Body -->
<div class="modal-body">
<!-- Row -->
<div class="row">
<div class="col-lg-12 mt-3 mb-4">
<p>
Case studies can be really dense. Have a look at the Overview section to understand the project in just a few minutes.</p>
</div>
</div>
<!-- End Row -->
<div class="row d-flex justify-content-center">
<div class="col-6 pl-2 pr-2 pb-0">
<button type="button" class="btn btn-white btn-block" data-dismiss="modal">No, thanks!</button>
</div>
<div class="col-6 pl-2 pr-2 pb-0">
<a href="#overviewSection"><button id="closemodal" type="button" class="btn btn-primary btn-block" href="#worksSection">Read now</button></a>
</div>
</div>
</div>
<!-- End Body -->
</div>
</div>
</div>
<!-- End Quick Read Modal -->
<!-- ========== HEADER ========== -->
<header id="header" class="header header-bg-transparent-lg header-sticky-top-lg bg-white">
<div id="logoAndNav" class="container">
<div class="header-section header-floating-inner mx-lg-n3">
<!-- Nav -->
<nav class="js-mega-menu navbar navbar-expand-lg">
<!-- Logo -->
<a href="./index.html" aria-label="Rafael Alberola">
<div class="text-logo">
<span class="name-logo mb-1">Rafael Alberola</span>
<span class="role-logo">Product Designer</span>
</div>
</a>
<!-- End Logo -->
<!-- Responsive Toggle Button -->
<button type="button" class="case-arcano navbar-toggler btn btn-icon btn-sm rounded-circle" aria-label="Toggle navigation" aria-expanded="false" aria-controls="navBar" data-toggle="collapse" data-target="#navBar">
<span class="navbar-toggler-default">
<svg width="14" height="14" viewBox="0 0 18 18" xmlns="https://www.w3.org/2000/svg">
<path fill="currentColor" d="M17.4,6.2H0.6C0.3,6.2,0,5.9,0,5.5V4.1c0-0.4,0.3-0.7,0.6-0.7h16.9c0.3,0,0.6,0.3,0.6,0.7v1.4C18,5.9,17.7,6.2,17.4,6.2z M17.4,14.1H0.6c-0.3,0-0.6-0.3-0.6-0.7V12c0-0.4,0.3-0.7,0.6-0.7h16.9c0.3,0,0.6,0.3,0.6,0.7v1.4C18,13.7,17.7,14.1,17.4,14.1z"/>
</svg>
</span>
<span class="navbar-toggler-toggled">
<svg width="14" height="14" viewBox="0 0 18 18" xmlns="https://www.w3.org/2000/svg">
<path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"/>
</svg>
</span>
</button>
<!-- End Responsive Toggle Button -->
<!-- Navigation -->
<div id="navBar" class="collapse navbar-collapse navbar-nav-wrap-collapse">
<div class="navbar-body header-abs-top-inner">
<ul class="js-scroll-nav navbar-nav header-navbar-nav">
<li class="navbar-nav-item">
<a class="nav-link recent-works" href="./#worksSection">Featured Works</a>
</li>
<li class="navbar-nav-item">
<a class="nav-link" href="#contactSection">Contact</a>
</li>
<li class="navbar-nav-item download-cv">
<a class="nav-link external-link" href="https://bit.ly/ar0-cv23" target="_blank">Download CV</a>
</li>
</ul>
</div>
</div>
<!-- End Navigation -->
</nav>
<!-- End Nav -->
</div>
</div>
</header>
<!-- ========== END HEADER ========== -->
<!-- ========== MAIN ========== -->
<main id="content" role="main" class="case-study case-arcano">
<!-- Hero Section -->
<div data-aos="fade-up" class="position-relative border-hero">
<div class="container hero">
<div class="row justify-content-lg-between align-items-lg-center pt-lg-10">
<div class="col-lg-5">
<!-- Info -->
<div class="mb-5 title-case">
<h1 class="display-4 mb-4" style="letter-spacing: -1.5px !important">Sign Up Page Design for Arcano Partners</h1>
<p class="lead">Designed an onboarding process for investors <br class="hide-sm" />to manage their savings more easily.</p>
</div>
<!-- End Info -->
<!-- Interactive contact -->
<div class="d-none profile-signature profile-signature--contact mb-4">
<a class="profile-signature__link" href="mailto:[email protected]">
<div class="profile-img">
<div class="img img-container">
<img class="avatar" src="./assets/img/myself/avatar-rafa.png" alt="Rafael Alberola - UX/UI Product Designer">
</div>
<div class="estimate-indicator--circle indicator--green-gradient"></div>
</div>
<div class="name">
<p class="mb-0 small text-dark"><strong>Reply time:</strong> within 1 hour</p>
</div>
</a>
</div>
<!-- End Interactive Contact -->
</div>
<!-- Gallery -->
<div class="col-lg-6 bottom-0 right-0 case-hero-img-container">
<div class="row align-items-end mx-n2 case-hero-img">
<div class="col px-2 mb-5">
<div class="mb-3" data-aos="fade-up">
<img class="img-fluid shadow-lg rounded-card rounded" src="./assets/svg/components/arcano/arcano-component-1.svg" alt="Arcano Component 1">
</div>
<div class="mb-3" data-aos="fade-up" data-aos-delay="100">
<img class="img-fluid shadow-lg rounded" src="./assets/svg/components/arcano/arcano-component-2.svg" alt="Arcano Component 2">
</div>
</div>
<div class="col px-2">
<div class="mb-3" data-aos="fade-up" data-aos-delay="200">
<img class="img-fluid shadow-lg rounded" src="./assets/svg/components/arcano/arcano-component-3.svg" alt="Arcano Component 3">
</div>
<div class="mb-3" data-aos="fade-up" data-aos-delay="300">
<img class="img-fluid shadow-lg rounded border-light-blue" src="./assets/svg/components/arcano/arcano-component-4.svg" alt="Arcano Component 4">
</div>
</div>
</div>
</div>
<!-- End Gallery -->
</div>
</div>
</div>
<!-- End Hero Section -->
<div id="overviewSection"></div>
<!-- Overwiew Section -->
<div class="container">
<div class="overview-title col-lg-6 col-sm-12 m-auto p-0 aos-init aos-animate mb-5" data-aos="fade-up">
<h2>Overview</h2>
</div>
<div class="nugget context overview col-lg-6 col-sm-12 m-auto p-5 aos-init aos-animate mb-5" data-aos="fade-up">
<div class="client">
<h4>Client</h4>
<p>Arcano Partners is an independent firm with more than 19 years of experience in international financial advice and asset management. The company's strategy is focused on maximizing the creation of value for their clients and increasing
the positive impact on society and the development of a more sustainable world.</p>
</div>
<div class="horizontal_dotted_line mt-5 mb-5"></div>
<div class="project-summary">
<h4>Project Summary</h4>
<p>Designing a Sign Up page, usable and with a clean UI, which ensures that potential clients fill in all the information requested, to get a positive ratio of conversions, leading clients to make their first investment.</p>
</div>
<div class="horizontal_dotted_line mt-5 mb-5"></div>
<div class="role">
<h4>Role</h4>
<div class="list-of-roles">
<div class="role-badge transition-3d-hover">User Research & Analysis</div>
<div class="role-badge transition-3d-hover">Persona Creation</div>
<div class="role-badge transition-3d-hover">Wireframes</div>
<div class="role-badge transition-3d-hover">User Testing</div>
<div class="role-badge transition-3d-hover">Prototypes & Interactions</div>
<div class="role-badge transition-3d-hover">Graphic Design</div>
</div>
</div>
<div class="horizontal_dotted_line mt-5 mb-5"></div>
<div class="team">
<h4>Team</h4>
<div class="list-of-people">
<div class="team-badge transition-3d-hover"> <span class="number-team">1</span> Project Manager</div>
<div class="team-badge transition-3d-hover"> <span class="number-team">2</span> Product Designers</div>
<div class="team-badge transition-3d-hover"> <span class="number-team">5</span> Full-Stack Developers</div>
</div>
</div>
<div class="horizontal_dotted_line mt-5 mb-5"></div>
<div class="case-tools">
<h4>Tools</h4>
<div class="used-tools">
<div data-toggle="tooltip" data-placement="top" title="Figma" class="tool card card-bordered card-hover-shadow transition-3d-hover">
<img class="img-fluid" src="./assets/svg/tools/figma.svg" alt="Figma">
</div>
<div data-toggle="tooltip" data-placement="top" title="User Testing" class="tool card card-bordered card-hover-shadow transition-3d-hover">
<img class="img-fluid" src="./assets/svg/tools/usertesting.svg" alt="User Testing">
</div>
<div data-toggle="tooltip" data-placement="top" title="Illustrator" class="tool card card-bordered card-hover-shadow transition-3d-hover">
<img class="img-fluid" src="./assets/svg/tools/illustrator.svg" alt="Illustrator">
</div>
<div data-toggle="tooltip" data-placement="top" title="Photoshop" class="tool card card-bordered card-hover-shadow transition-3d-hover">
<img class="img-fluid" src="./assets/svg/tools/photoshop.svg" alt="Photoshop">
</div>
<div data-toggle="tooltip" data-placement="top" title="Notion" class="tool card card-bordered card-hover-shadow transition-3d-hover">
<img class="img-fluid" src="./assets/svg/tools/notion.svg" alt="Notion">
</div>
</div>
</div>
<div class="horizontal_dotted_line mt-5 mb-5"></div>
<div class="platform">
<h4>Platform</h4>
<div class="work-date d-flex justify-contents-center mt-2 mb-2 opacity-100">
<img class="img-fluid" src="./assets/svg/tools/desktop.svg" alt="Desktop">
<span class="date ml-2 opacity-100">Desktop</span>
</div>
</div>
</div>
</div>
<!-- End Overwiew Section -->
<!-- Solutions Section -->
<!-- Problem Section -->
<div class="container">
<div class="section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Problem</h2>
<p>Arcano Partners is aimed to help investors and people that want to make the most of their savings.</p>
<p>They lacked a digital onboarding to sign up to their services, which was extremely frustrating for new customers, as they spent more time signing up by phone or in person. Sometimes, this meant a decrease in the number of applications.</p>
<p>The task was to onboard potential clients and investors so that they could set up their accounts on Arcano without any external guidance, in order to increase conversions of new clients.</p>
</div>
</div>
<!-- End Problem Section -->
<!-- Goals Section -->
<div class="container">
<div class="section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Goals</h2>
<p>The Sign Up page needs to answer a few questions per se on how the onboarding process should look and feel:</p>
<ul>
<li>As a business or company, what <b>information</b> do we need from our potential customers?</li>
<li>From a design perspective, how do we style the form fields and the buttons to get a <b>usable interface?</b></li>
<li>What <b>channel</b> do we want to support from a business perspective?</li>
</ul>
<p>The Sign Up page needs to ensure that the potential client actually fills in all the information requested through the whole process, to get a positive ratio of conversions.</p>
<p>A more specific set of goals would be:</p>
<ul>
<li>Provide potential clients with a simple and <b>understandable digital Sign Up process</b>, with a clean and usable user interface.</li>
<li><b>Increase new user registration</b>, through a painless process, so users can finish the registration process.</li>
<li>Lead new users to make their <b>first investment</b>, as a mean to create a good report for stakeholders.</li>
</ul>
</div>
</div>
<!-- End Goals Section -->
<!-- Process Section -->
<div class="container">
<div class="section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Process</h2>
<p>I usually like to use the <b>Double Diamond Theory</b> for the design process over the Desing Thinking approach, as I consider that, with the latter, we make use of the Empathy phase in order to create new products or products that did
not exist previously in the market whereas, with the first, the Double Diamond Theory, we focus more on Research and Data in order to Ideate, Develop and Iterate.</p>
<p>For this project, I used an approach based on the Double Diamond Theory, following the steps of Research (discovering information), Synthesis (organising the information), Ideation (generating concepts based on the information discovered),
Designing (applying a visual language to the concepts) and Delivering.</p>
</div>
</div>
<div class="full-img-content">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-7 col-sm-12 d-flex justify-content-center m-auto align-content-center overflow-mobile">
<img class="mh-sm-350 img-fluid scrollable-img" src="./assets/img/works/arcano/double-diamond-theory.png" alt="The Double Diamond Theory">
<div class="empty-col-sm"></div>
</div>
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<div class="image-description">
<p>The Double Diamond Theory</p>
</div>
</div>
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<!-- Research Section -->
<div class="container">
<div class="section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Research</h2>
<h3>Primary Research: General</h3>
<p>To better understand the flow of a typical Sign Up process, the first thing I did was a primary research, by reading up on the best practices to design a Sign Up page. This research was general, as I spent some time exploring all kinds
of existing examples of Sign Up pages, no matter the business or the company.</p>
<p>I considered this step crucial before benchmarking other similar organizations because this would allow me to know the common painpoints and other design and usability biases.</p>
<h3>Secondary Research: Benchmarking</h3>
<p>After doing general research, I benchmarked similar companies in the market. As a potential user of every webpage I visited, and according to the best practices on designing a Sign Up page, I could notice a series of painpoints I needed
to avoid when designing the onboarding process for Arcano:</p>
<div class="normal-img-content">
<div class="nugget container-normal-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="competitors-research col-10 justify-content-center m-auto align-content-center">
<div class="row d-grid-lg-3 d-grid-sm-2">
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/cobas.png" alt="Cobas"></div>
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/acacia.png" alt="Acacia"></div>
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/magallanes.png" alt="Magallanes"></div>
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/bestinver.png" alt="Bestinver"></div>
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/olea.png" alt="Olea"></div>
<div class="col client-logo p-3 transition-3d-hover shadow-soft bg-white rounded"><img class="img-fluid" src="./assets/img/logos/dux.png" alt="Dux"></div>
</div>
</div>
</div>
<div class="image-description">
<p>Benchmarked Companies</p>
</div>
</div>
<h4 class="mb-5">Hypotheses: Common Painpoints in Sign Up Pages</h4>
<ol>
<b><li>Noise & Low Discovery of Value propositions</li></b>
<p>Banners that cover big areas of the screen or they’re overloaded with text. </p>
<b><li>Too Many Choices</li></b>
<p>In some cases, there are many CTAs, which may be confusing for a registration process. </p>
<b><li>Too many questions</li></b>
<p>The registration process is the first screen users interact with. Asking too much information may lead to drop-offs. We should keep the most relevant and necessary information. </p>
<b><li>Aesthetics</li></b>
<p>The design in some registration processes feel obsolete or don’t follow design trends. Colors and shapes do not convey a sense of freshness. </p>
<b><li>There is not a feedback of completed steps</li></b>
<p>Adding a bar of steps is useful for users, as it guides them through the process. This also helps avoiding drop-offs. <b>This complies with Jacob Nielsen's first rule in Usability Heuristic: Visibility of System Status.</b> </p>
</ol>
</div>
</div>
<div class="full-img-content" style="margin-top: 5rem;">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-10 col-sm-12 d-grid-lg-2 d-grid-sm-1 scroll justify-content-center m-auto align-content-center overflow-mobile">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-competitor-magallanes.png" alt="Magallanes Signup">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-competitor-cobas.png" alt="Cobas AM Signup">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-competitor-olea.png" alt="Olea Signup">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-competitor-dux.png" alt="DUX Inversores Signup">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>Sign Up Screens from the Main Competitors</p>
</div>
</div>
<div class="container">
<div class="section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<p>After benchmarking other companies in the same sector, and according to <b>Jacob’s Law</b>, the main idea was to create a Sign Up process that felt similar to those from the main competitors, so as to present users with something familiar,
but avoiding the painpoints and bad design practices we found.</p>
<p>Jacob’s Law states that users develop an expectation of products based on their cumulative experience from other products. They way this process works is through <b>mental models</b>, that is, users form a model of how a system works and
then they apply that model to new situations where the system is similar (<a href="https://www.nngroup.com/articles/end-of-web-design/" target="_blank">Nielsen, 2000</a>).</p>
</div>
</div>
<!-- End Research Section -->
<!-- Personas Section -->
<div class="container">
<div class="section personas-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Personas</h2>
<p>When researching about the ideal User Personas, I fount out that, according to <b>Jim Marous</b>, Co-Publisher of The Financial Brand, host of the Banking Transformed podcast, and Owner/CEO of the Digital Banking Report, when we try to
create personas for fintech and digital banking products, we should bear in mind three core dimensions: <b>trust</b>, <b>digital proficiency</b>, and <b>depth of relationship</b> (<a href="https://www.nngroup.com/articles/end-of-web-design/"
target="_blank">Marous, 2015</a>). With these three, we can ensure potential customers feel their preferences are heard and understood.</p>
<p>Another thing I found out to be necessary to be taken into accout was users’ behaviour towards fintech products. According to <b>Jea Yu</b>, co-founder of <a href="https://undergroundtrader.com" target="_blank">undergroundtrader.com</a>,
we can find three types of personas in digital financial services (<a href="https://insights.samsung.com/2017/01/26/the-consumer-personas-pushing-digital-innovation-in-financial-services/" target="_blank">Yu, 2017</a>):</p>
<ul>
<li><b>Nomads:</b> These users don’t stick to traditional models and they’re willing to try new digital services. 80% of them prefer fully automated banking services.</li>
<li><b>Hunters:</b> These customers want the best quality for the best price and 33% of them prefer to talk to a human advisor when it comes to investment advice.</li>
<li><b>Quality Seekers:</b> In this group, we have the users that don’t mind paying more in order to obtain more quality. They prefer to have direct phone live assistance and in-person meetings. They usually stay loyal to traditional firms.</li>
</ul>
<p>We can add some assumptions to the previous information to make our user persona even more specific:</p>
<ul>
<li>All users need to be aged 18 or above 18.</li>
<li>All genders.</li>
<li>All nationalities.</li>
</ul>
<div class="normal-img-content">
<div class="container-normal-width portfolio-img-container personas d-flex justify-content-center align-items-center">
<div class="col-10 justify-content-center m-auto align-content-center">
<div class="row d-grid-lg-1 d-grid-sm-block">
<!-- Team -->
<div class="card card-bordered card-hover-shadow h-100 mb-20 ">
<div class="card-body">
<div class="profile-signature profile-signature--contact-card mb-4 ">
<a class="profile-signature__link ">
<div class="profile-img avatar-xl position-relative ">
<div class="p-0 portfolio-img-container img ">
<img class="avatar-xl " src="./assets/img/personas/alfred.png" alt="Alfred ">
</div>
</div>
</a>
</div>
<div class="d-flex align-items-center mb-1 ">
<h3 class="d-block text-dark font-weight-bold text-lh-sm mb-0 name-card ">Alfred</h3>
</div>
<div class="persona-badge">Hunter / Quality Seeker</div>
<div style="margin-top: 20px; font-size: 14px;">
<p>Alfred works as a lawyer and has a wife and three kids. He often uses a desktop computer or laptop at home, where he daily reads his personal mail before heading his workplace. He often checks his bank accounts
balance too. Regularly, he makes purchases and books travels online.</p>
<p>A digital product for investment might be useful for Alfred, as he can be able to have a quick insight on his portfolio evolution everyday in an easy way. However, live assistance and in-person treatment might
be preferable in some occasions.</p>
</div>
</div>
</div>
<div class="card card-bordered card-hover-shadow h-100 mb-20 ">
<div class="card-body">
<div class="profile-signature profile-signature--contact-card mb-4 ">
<a class="profile-signature__link ">
<div class="profile-img avatar-xl position-relative ">
<div class="p-0 portfolio-img-container img ">
<img class="avatar-xl " src="./assets/img/personas/marina.png " alt="Marina ">
</div>
</div>
</a>
</div>
<div class="d-flex align-items-center mb-1 ">
<h3 class="d-block text-dark font-weight-bold text-lh-sm mb-0 name-card ">Marina</h3>
</div>
<div class="persona-badge">Hunter / Nomad</div>
<div style="margin-top: 20px; font-size: 14px;">
<p>Marina is a med student who uses her mobile phone on a daily basis. She’s curious and always keeps learning new ways to optimise time and resources.</p>
<p>She has some savings from her part-time job and parents and she would like to make the most of them.</p>
<p>Undoubtedly, Marina finds easier managing her savings through a digital product (app / desktop portal), rather than in-person meetings or calls.</p>
</div>
</div>
</div>
<!-- End Team -->
</div>
</div>
</div>
<div class="image-description">
<p>User Personas: Persona Stories</p>
</div>
</div>
</div>
</div>
<!-- End Personas Section -->
<!-- User Journey Section -->
<div class="container">
<div class="section user-journey-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>User Journey</h2>
<p>Acording to our Personas, one possible outcome of events would be the one below. For this example, any of the two personas in this case study could work. In this journey, the user goes through a first phase of <b>Awaraness</b>, when they
come across the product; then, they consider using the service through the <b>Consideration</b> phase; after that, they decide to use our service in the <b>Onboarding</b> phase, and, therefore, they make their first transaction in
the <b>Transaction</b> phase.</p>
</div>
</div>
<div class="full-img-content">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-8 col-sm-12 d-flex justify-content-center m-auto align-content-center overflow-mobile">
<img class="img-fluid scrollable-img-lg-mobile m-6" src="./assets/svg/diagrams/arcano/arcano-user-journey.svg" alt="User Journey of the Sign Up Page for Arcano">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>User Journey of the Sign Up Page for Arcano</p>
</div>
</div>
<!-- End User Journey Section -->
<!-- User Flow Section -->
<div class="container">
<div class="section user-journey-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>User Flow</h2>
<p>I designed a User Flow based on the User Personas, their interests, emotions and possible painpoints seen above. The main goal was to spotlight <b>usability</b>, ensuring to deliver a simple product that everyone could use in the most
efficient way, completing the Sign Up process.</p>
</div>
</div>
<div class="full-img-content">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-8 col-sm-12 d-flex justify-content-center m-auto align-content-center overflow-mobile">
<img class="img-fluid scrollable-img-lg-mobile m-5" src="./assets/svg/diagrams/arcano/arcano-user-flow-1.svg" alt="User Journey of the Sign Up Page for Arcano">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>Log In and Sign Up Flow | <span class="color-login">Log In</span> | <span class="color-signup">Sign Up</span></p>
</div>
</div>
<div class="full-img-content">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-8 col-sm-12 d-flex justify-content-center m-auto align-content-center overflow-mobile">
<img class="img-fluid scrollable-img-lg-mobile m-5" src="./assets/svg/diagrams/arcano/arcano-user-flow-2.svg" alt="User Journey of the Sign Up Page for Arcano">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>Sign Up Flow | <span class="color-login">Companies</span> | <span class="color-signup">People</span></p>
</div>
</div>
<!-- End User Flow Section -->
<!-- Sketches & Wireframes Section -->
<div class="container">
<div class="section sketches-wireframes-sections text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Sketches & Wireframes</h2>
<p>After getting to know how personas and final users might behave with the final outcome, it was time for the <b>Concept Generation Phase</b>. I started to ideate some sketches and wireframes applying the results of the <b>User Journey Map</b> and the <b>User flow</b> presented above.</p>
</div>
</div>
<div class="full-img-content" style="margin-top: 5rem;">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-7 col-sm-12 d-grid-lg-4 d-grid-sm-1 scroll justify-content-center m-auto align-content-center overflow-mobile">
<img style="margin: 1rem;" class="mh-sm-250 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft" src="./assets/img/works/arcano/arcano-wireframe-1.png" alt="Wireframe 1">
<img style="margin: 1rem;" class="mh-sm-250 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft" src="./assets/img/works/arcano/arcano-wireframe-2.png" alt="Wireframe 2">
<img style="margin: 1rem;" class="mh-sm-250 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft" src="./assets/img/works/arcano/arcano-wireframe-3.png" alt="Wireframe 3">
<img style="margin: 1rem;" class="mh-sm-250 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft" src="./assets/img/works/arcano/arcano-wireframe-4.png" alt="Wireframe 4">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>Sketches & Wireframes for Arcano Sign Up Page</p>
</div>
</div>
<!-- End Sketches & Wireframes Section -->
<!-- User Testing Section -->
<div class="container">
<div class="section user-testing-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>User Testing</h2>
<p>Using <a href="https://usertesting.com" target="_blank">usertesting.com</a>, I launched a small test using some of the wireframes in the above section, to identify if our users’ behaviour was the expected in the research. <b>The feedback was positive</b>,
although some sections in the Sign Up process didn’t work as expected. After some modifications and, after <b>discussing requirements and technologies with the Product Manager</b>, we noted common features that could potentially be
enhanced.
</p>
</div>
</div>
<div class="full-img-content">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-7 col-sm-12 d-flex justify-content-center m-auto align-content-center overflow-mobile">
<img class="mh-sm-350 img-fluid scrollable-img shadow-soft rounded m-3" src="./assets/img/works/arcano/arcano-user-testing.png" alt="User Testing">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>User Testing Sign Up Screen for Arcano</p>
</div>
</div>
<!-- End Solutions Section -->
<!-- User Testing Section -->
<div class="container">
<div class="section prototypes-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Prototypes</h2>
<p>The final step before delivering to developers to code the Sign Up page was to apply <b>Arcano’s Branding Guidelines</b>, provided by their Corporate Communications Team, as well as designing the prototype and the interactions.</p>
<p>For the prototypes, I used <b>Figma</b>, creating a final prototype that the client could see, with screens and interactions from the final product. In this way, the client came directly to us, giving feedback, which allowed us to have
a more specific vision of how we needed to apply iterations on the product.</p>
</div>
</div>
<div class="full-img-content" style="margin-top: 5rem;">
<div class="container-full-width portfolio-img-container d-flex justify-content-center align-items-center">
<div class="overflow-mobile col-lg-10 col-sm-12 p-7 d-grid-lg-2 d-grid-sm-1 scroll justify-content-center m-auto align-content-center overflow-mobile">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-prototype-1.png" alt="Arcano Prototype 1">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-prototype-2.png" alt="Arcano Prototype 2">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-prototype-3.png" alt="Arcano Prototype 3">
<img style="margin: 1rem;" class="mh-sm-350 bg-white img-fluid scrollable-img transition-3d-hover shadow-soft rounded" src="./assets/img/works/arcano/arcano-prototype-4.png" alt="Arcano Prototype 4">
<div class="empty-col-sm"></div>
</div>
<div class="scroll-indicator show-sm"><span class="wave">👆🏼</span></div>
</div>
<div class="image-description">
<p>Prototypes for Arcano Sign Up Page on Figma</p>
</div>
</div>
<!-- End Solutions Section -->
<!-- Project Takeaways Section -->
<div class="container">
<div class="section takeaways-section text col-lg-6 col-sm-12 m-auto aos-init aos-animate" data-aos="fade-up">
<h2>Project Takeaways</h2>
<p>Some of the things I could notice throughout this project were:</p>
<ul>
<li><b>Simplicity is a strength:</b> This project is a good example for how simple processes can help users complete tasks more easily and in a more efficient way. A good design is functional, rather than visual. Simple and usable designs
can create value for the final user, the company and the stakeholders, since we ensure users complete the desired task.</li>
<li><b>Iteration is key:</b> Something I could notice is how iteration can help with client relationships. Sharing the process with Arcano rather than giving them a final product beforehand helped me hand in the exact product the client
was asking for as well as fulfilling the needs of the final users.</li>
</ul>
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var showAnimation = new HSShowAnimation($(this)).init();
});
// INITIALIZATION OF FORM VALIDATION
// =======================================================
$('.js-validate').each(function() {
$.HSCore.components.HSValidation.init($(this), {
rules: {
confirmPassword: {
equalTo: '#signupPassword'
}
}
});
});
// INITIALIZATION OF FANCYBOX
// =======================================================