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Target Audience

Jeremy Ho edited this page Jun 5, 2013 · 4 revisions

What market segment is this product in?

SCOOP supports physicians, collaborative health planners, and researchers.

What is the target market for SCOOP?

The main market for SCOOP are primary care providers who are interested in reflective practice in order to generate new knowledge or to make improvements in primary care (or both). They are also EMR users.

What is the size of the total available market?

Initially, a few dozen providers in BC who are interested, engaged with the Univeristy, and are using OSCAR.

Working with divisions on structured QI activities, this number may increase as divisions coordinate their members.

What are some other customer options or leading products that address the same needs?

  • EMR products
  • VRS
  • CPCSSN
  • AMCARE
  • stand alone analysis tools

Are there any known customers for this product?

Department of Family Practice at UBC and potentially the PDC of BC are the customers. Future networks may be interested.

Benefits to Customers

Ability to provide their members a trustworthy and flexible solution for reflection on practice and engaging easily in clinical research.

Potential Downside

Cost to develop. Cost to deploy. Ongoing maintenance.

Current Iteration: 13

General Topics

Resources


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