diff --git a/deploy/crds/shipwright.io_buildruns.yaml b/deploy/crds/shipwright.io_buildruns.yaml
index e6f2a8ca7b..ce0415f6f2 100644
--- a/deploy/crds/shipwright.io_buildruns.yaml
+++ b/deploy/crds/shipwright.io_buildruns.yaml
@@ -2357,7 +2357,9 @@ spec:
                   be set if it is empty
                 properties:
                   generate:
-                    description: If generates a new ServiceAccount for the build
+                    description: "If generates a new ServiceAccount for the build
+                      \n NOTICE: Generated ServiceAccounts are deprecated, and will
+                      be removed in a future release."
                     type: boolean
                   name:
                     description: 'Name of the referent; More info: http://kubernetes.io/docs/user-guide/identifiers#names'
diff --git a/docs/buildrun.md b/docs/buildrun.md
index 7962515c0d..093ac7930e 100644
--- a/docs/buildrun.md
+++ b/docs/buildrun.md
@@ -165,7 +165,7 @@ spec:
     name: pipeline
 ```
 
-You can also use set the `spec.serviceAccount.generate` path to `true`. This will generate the service account during runtime for you. The name of the generated service account is the name of the BuildRun.
+You can also use set the `spec.serviceAccount.generate` path to `true`. This will generate the service account during runtime for you. The name of the generated service account is the name of the BuildRun. **This field is deprecated, and will be removed in a future release.**
 
 _**Note**_: When the service account is not defined, the `BuildRun` uses the `pipeline` service account if it exists in the namespace, and falls back to the `default` service account.
 
diff --git a/pkg/apis/build/v1alpha1/buildrun_types.go b/pkg/apis/build/v1alpha1/buildrun_types.go
index 850fd17047..3f85bdfec4 100644
--- a/pkg/apis/build/v1alpha1/buildrun_types.go
+++ b/pkg/apis/build/v1alpha1/buildrun_types.go
@@ -219,6 +219,8 @@ type ServiceAccount struct {
 	// +optional
 	Name *string `json:"name,omitempty"`
 	// If generates a new ServiceAccount for the build
+	//
+	// NOTICE: Generated ServiceAccounts are deprecated, and will be removed in a future release.
 	// +optional
 	Generate *bool `json:"generate,omitempty"`
 }