diff --git a/pkg/shp/cmd/build/create.go b/pkg/shp/cmd/build/create.go
index 09194693e..cb09183f6 100644
--- a/pkg/shp/cmd/build/create.go
+++ b/pkg/shp/cmd/build/create.go
@@ -72,6 +72,24 @@ func (c *CreateCommand) Run(params *params.Params, io *genericclioptions.IOStrea
 	}
 	b.Spec.Env = append(b.Spec.Env, parsedEnvs...)
 
+	labels, err := c.cmd.Flags().GetStringArray(flags.OutputImageLabelsFlag)
+	if err != nil {
+		return err
+	}
+	b.Spec.Output.Labels, err = util.StringSliceToMap(labels)
+	if err != nil {
+		return err
+	}
+
+	annotations, err := c.cmd.Flags().GetStringArray(flags.OutputImageAnnotationsFlag)
+	if err != nil {
+		return err
+	}
+	b.Spec.Output.Annotations, err = util.StringSliceToMap(annotations)
+	if err != nil {
+		return err
+	}
+
 	flags.SanitizeBuildSpec(&b.Spec)
 
 	clientset, err := params.ShipwrightClientSet()
diff --git a/pkg/shp/flags/build.go b/pkg/shp/flags/build.go
index 3c6b59ddd..edca89392 100644
--- a/pkg/shp/flags/build.go
+++ b/pkg/shp/flags/build.go
@@ -39,6 +39,8 @@ func BuildSpecFromFlags(flags *pflag.FlagSet) *buildv1alpha1.BuildSpec {
 	imageFlags(flags, "output", &spec.Output)
 	timeoutFlags(flags, spec.Timeout)
 	envFlags(flags, spec.Env)
+	imageLabelsFlags(flags, spec.Output.Labels)
+	imageAnnotationsFlags(flags, spec.Output.Annotations)
 
 	return spec
 }
diff --git a/pkg/shp/flags/flags.go b/pkg/shp/flags/flags.go
index 2553f1130..b31238fc0 100644
--- a/pkg/shp/flags/flags.go
+++ b/pkg/shp/flags/flags.go
@@ -46,6 +46,10 @@ const (
 	ServiceAccountGenerateFlag = "sa-generate"
 	// TimeoutFlag command-line flag.
 	TimeoutFlag = "timeout"
+	// OutputImageLabelsFlag command-line flag.
+	OutputImageLabelsFlag = "output-image-label"
+	// OutputImageAnnotationsFlag command-line flag.
+	OutputImageAnnotationsFlag = "output-image-annotation"
 )
 
 // sourceFlags flags for ".spec.source"
@@ -176,3 +180,28 @@ func envFlags(flags *pflag.FlagSet, envs []corev1.EnvVar) {
 		"specify a key-value pair for an environment variable to set for the build container",
 	)
 }
+
+// imageLabelsFlags registers flags for output image labels.
+func imageLabelsFlags(flags *pflag.FlagSet, labels map[string]string) {
+	var l []string
+	flags.StringArrayVarP(
+		&l,
+		OutputImageLabelsFlag,
+		"",
+		[]string{},
+		"specify a set of key-value pairs that correspond to labels to set on the output image",
+	)
+
+}
+
+// imageLabelsFlags registers flags for output image annotations.
+func imageAnnotationsFlags(flags *pflag.FlagSet, annotations map[string]string) {
+	var a []string
+	flags.StringArrayVarP(
+		&a,
+		OutputImageAnnotationsFlag,
+		"",
+		[]string{},
+		"specify a set of key-value pairs that correspond to annotations to set on the output image",
+	)
+}
diff --git a/pkg/shp/util/env.go b/pkg/shp/util/env.go
index f91c36cc8..591c1cab9 100644
--- a/pkg/shp/util/env.go
+++ b/pkg/shp/util/env.go
@@ -20,3 +20,17 @@ func StringSliceToEnvVarSlice(envs []string) ([]corev1.EnvVar, error) {
 
 	return envVars, nil
 }
+
+func StringSliceToMap(kvPairs []string) (map[string]string, error) {
+	m := map[string]string{}
+
+	for _, l := range kvPairs {
+		parts := strings.SplitN(l, "=", 2)
+		if len(parts) == 1 {
+			return nil, fmt.Errorf("failed to parse key-value pair %q, not enough parts", l)
+		}
+		m[parts[0]] = parts[1]
+	}
+
+	return m, nil
+}
diff --git a/pkg/shp/util/env_test.go b/pkg/shp/util/env_test.go
index a486b71eb..6970a7e92 100644
--- a/pkg/shp/util/env_test.go
+++ b/pkg/shp/util/env_test.go
@@ -76,3 +76,80 @@ func TestStringSliceToEnvVar_ErrorCases(t *testing.T) {
 		})
 	}
 }
+
+func TestStringSliceToMap(t *testing.T) {
+	type args struct {
+		keyVal []string
+	}
+	tests := []struct {
+		name string
+		args args
+		want map[string]string
+	}{
+		{
+			name: "no envs",
+			args: args{
+				keyVal: []string{},
+			},
+			want: map[string]string{},
+		}, {
+			name: "value containing '='",
+			args: args{
+				keyVal: []string{"my-label=foo=bar"},
+			},
+			want: map[string]string{
+				"my-label": "foo=bar",
+			},
+		}, {
+			name: "one env",
+			args: args{
+				keyVal: []string{"my-name=my-value"},
+			},
+			want: map[string]string{
+				"my-name": "my-value",
+			},
+		},
+		{
+			name: "multiple envs",
+			args: args{
+				keyVal: []string{"name-one=value-one", "name-two=value-two", "name-three=value-three"},
+			},
+			want: map[string]string{
+				"name-one":   "value-one",
+				"name-two":   "value-two",
+				"name-three": "value-three",
+			},
+		},
+	}
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			if got, _ := StringSliceToMap(tt.args.keyVal); !reflect.DeepEqual(got, tt.want) {
+				t.Errorf("StringSliceToMap() = %#v, want %#v", got, tt.want)
+			}
+		})
+	}
+}
+
+func TestStringSliceToMap_ErrorCases(t *testing.T) {
+	type args struct {
+		keyVal []string
+	}
+	tests := []struct {
+		name string
+		args args
+	}{
+		{
+			name: "value part missing",
+			args: args{
+				keyVal: []string{"abc"},
+			},
+		},
+	}
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			if _, err := StringSliceToMap(tt.args.keyVal); err == nil {
+				t.Error("StringSliceToMap() = want error but got nil")
+			}
+		})
+	}
+}
diff --git a/test/e2e/output-image-labels-annotations.bats b/test/e2e/output-image-labels-annotations.bats
new file mode 100644
index 000000000..23b74e7cb
--- /dev/null
+++ b/test/e2e/output-image-labels-annotations.bats
@@ -0,0 +1,35 @@
+#!/usr/bin/env bats
+
+source test/e2e/helpers.sh
+
+setup() {
+	load 'bats/support/load'
+	load 'bats/assert/load'
+	load 'bats/file/load'
+}
+
+teardown() {
+	run kubectl delete builds.shipwright.io --all
+	run kubectl delete buildruns.shipwright.io --all
+}
+
+@test "shp output image labels and annotation lifecycle" {
+	# generate random names for our build and buildrun
+	build_name=$(random_name)
+	buildrun_name=$(random_name)
+
+	# create a Build with a label and an annotation
+	run shp build create ${build_name} --source-url=https://github.com/shipwright-io/sample-go --output-image=my-image --output-image-label=foo=bar --output-image-annotation=created-by=shipwright
+	assert_success
+
+	# ensure that the build was successfully created
+	assert_output --partial "Created build \"${build_name}\""
+
+	# get the yaml for the Build object
+	run kubectl get builds.shipwright.io/${build_name} -o yaml
+	assert_success
+
+	# ensure that the label and annotation were inserted into the Build object
+	assert_output --partial "foo: bar"
+	assert_output --partial "created-by: shipwright"
+}
\ No newline at end of file