diff --git a/CHANGELOG.md b/CHANGELOG.md
index 41a4423cb..5c9aff008 100755
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,9 @@
 
 All Notable changes to `schema-org` will be documented in this file
 
+# 1.1.0 - 2017-01-03
+- Added: `if` function to conditionally modify the schema
+
 # 1.0.1 - 2017-01-03
 - Fix: Arrays of properties are now correctly serialized when converted to ld+json
 
diff --git a/README.md b/README.md
index 4e6487ae1..e7dd2b387 100644
--- a/README.md
+++ b/README.md
@@ -77,6 +77,21 @@ echo $localBusiness; // Same output as `toScript()`
 
 There's no full API documentation for types and properties. You can refer to [the source](https://github.com/spatie/schema-org/tree/master/src) or to [the schema.org website](http://schema.org).
 
+If you don't want to break the chain of a large schema object, you can use the `if` method to conditionally modify the schema.
+
+```php
+use Spatie\SchemaOrg\LocalBusiness;
+use Spatie\SchemaOrg\Schema;
+
+$business = ['name' => 'Spatie'];
+
+$localBusiness = Schema::localBusiness()
+    ->name($business['name'])
+    ->if(isset($business['email']), function (LocalBusiness $schema) {
+        $schema->email($business['email']);
+    });
+```
+
 ### Advanced usage
 
 If you'd need to set a custom property, you can use the `setProperty` method.
diff --git a/generator/templates/static/BaseType.php b/generator/templates/static/BaseType.php
index 06685bac5..6a4b43b4c 100644
--- a/generator/templates/static/BaseType.php
+++ b/generator/templates/static/BaseType.php
@@ -27,6 +27,15 @@ public function setProperty(string $property, $value)
         return $this;
     }
 
+    public function if($condition, $callback)
+    {
+        if ($condition) {
+            $callback($this);
+        }
+
+        return $this;
+    }
+
     public function getProperty(string $property, $default = null)
     {
         return $this->properties[$property] ?? $default;
diff --git a/src/BaseType.php b/src/BaseType.php
index 040152d3c..dcebe193a 100644
--- a/src/BaseType.php
+++ b/src/BaseType.php
@@ -27,6 +27,15 @@ public function setProperty(string $property, $value)
         return $this;
     }
 
+    public function if($condition, $callback)
+    {
+        if ($condition) {
+            $callback($this);
+        }
+        
+        return $this;
+    }
+
     public function getProperty(string $property, $default = null)
     {
         return $this->properties[$property] ?? $default;
diff --git a/tests/BaseTypeTest.php b/tests/BaseTypeTest.php
index c3310c4d3..7b0da2dd8 100644
--- a/tests/BaseTypeTest.php
+++ b/tests/BaseTypeTest.php
@@ -37,6 +37,22 @@ public function it_can_set_and_retrieve_a_property()
         $this->assertEquals(['foo' => 'bar'], $type->getProperties());
     }
 
+    /** @test */
+    public function it_can_conditionally_set_and_retrieve_a_property()
+    {
+        $type = new DummyType();
+
+        $type->if(true, function (DummyType $type) {
+            $type->setProperty('foo', 'bar');
+        });
+
+        $type->if(false, function (DummyType $type) {
+            $type->setProperty('baz', 'qux');
+        });
+
+        $this->assertEquals(['foo' => 'bar'], $type->getProperties());
+    }
+
     /** @test */
     public function it_can_create_an_array_that_conforms_to_the_ld_json_spec_with_primitive_properties()
     {