Study Submission: How Back/forward Cache Helped Yahoo! JAPAN News Increase Revenue by 9% on Mobile

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Key Takeaway

Yahoo! JAPAN News, one of the most popular news platforms in Japan, drove a concerted effort to improve their bfcache hit rate and saw significant user experience and business improvements as a result. Specifically, the results of the A/B test they conducted showed that pages that use bfcache had a 9% increase in ads revenue.

Story Source

https://web.dev/case-studies/yahoo-japan-news-bfcache

Year published

2023

Tags

• core web vitals
• page views
• revenue
• "2023"