diff --git a/lib/caracal/core/models/mail_merge_model.rb b/lib/caracal/core/models/mail_merge_model.rb
new file mode 100644
index 00000000..31594b05
--- /dev/null
+++ b/lib/caracal/core/models/mail_merge_model.rb
@@ -0,0 +1,119 @@
+require 'caracal/core/models/base_model'
+
+
+module Caracal
+  module Core
+    module Models
+
+      # This class encapsulates the logic needed to store and manipulate
+      # text data.
+      #
+      class MailMergeModel < BaseModel
+
+        #--------------------------------------------------
+        # Configuration
+        #--------------------------------------------------
+
+        # accessors
+        attr_reader :mail_merge_content
+        attr_reader :mail_merge_style
+        attr_reader :mail_merge_font
+        attr_reader :mail_merge_color
+        attr_reader :mail_merge_size
+        attr_reader :mail_merge_bold
+        attr_reader :mail_merge_italic
+        attr_reader :mail_merge_underline
+        attr_reader :mail_merge_bgcolor
+        attr_reader :mail_merge_highlight_color
+        attr_reader :mail_merge_vertical_align
+
+
+
+        #--------------------------------------------------
+        # Public Methods
+        #--------------------------------------------------
+
+        #========== GETTERS ===============================
+
+        # .run_attributes
+        def run_attributes
+          {
+            style:            mail_merge_style,
+            font:             mail_merge_font,
+            color:            mail_merge_color,
+            size:             mail_merge_size,
+            bold:             mail_merge_bold,
+            italic:           mail_merge_italic,
+            underline:        mail_merge_underline,
+            bgcolor:          mail_merge_bgcolor,
+            highlight_color:  mail_merge_highlight_color,
+            vertical_align:   mail_merge_vertical_align,
+            no_proof:         true
+          }
+        end
+
+
+        #========== SETTERS ===============================
+
+        # booleans
+        [:bold, :italic, :underline].each do |m|
+          define_method "#{ m }" do |value|
+            instance_variable_set("@mail_merge_#{ m }", !!value)
+          end
+        end
+
+        # integers
+        [:size].each do |m|
+          define_method "#{ m }" do |value|
+            instance_variable_set("@mail_merge_#{ m }", value.to_i)
+          end
+        end
+
+        # strings
+        [:bgcolor, :color, :content, :font, :highlight_color, :style].each do |m|
+          define_method "#{ m }" do |value|
+            instance_variable_set("@mail_merge_#{ m }", value.to_s)
+          end
+        end
+
+        # symbols
+        [:vertical_align].each do |m|
+          define_method "#{ m }" do |value|
+            instance_variable_set("@mail_merge_#{ m }", value.to_s.to_sym)
+          end
+        end
+
+
+        #========== VALIDATION ============================
+
+        def valid?
+          a = [:content]
+          a.map { |m| send("mail_merge_#{ m }") }.compact.size == a.size
+        end
+
+
+        #--------------------------------------------------
+        # Private Methods
+        #--------------------------------------------------
+        private
+
+        def option_keys
+          [:content, :style, :font, :color, :size, :bold, :italic, :underline, :bgcolor, :highlight_color, :vertical_align]
+        end
+
+        def method_missing(method, *args, &block)
+          # I'm on the fence with respect to this implementation. We're ignoring
+          # :method_missing errors to allow syntax flexibility for paragraph-type
+          # models.  The issue is the syntax format of those models--the way we pass
+          # the content value as a special argument--coupled with the model's
+          # ability to accept nested instructions.
+          #
+          # By ignoring method missing errors here, we can pass the entire paragraph
+          # block in the initial, built-in call to :text.
+        end
+
+      end
+
+    end
+  end
+end
diff --git a/lib/caracal/core/models/paragraph_model.rb b/lib/caracal/core/models/paragraph_model.rb
index 5eef1254..13abccfe 100644
--- a/lib/caracal/core/models/paragraph_model.rb
+++ b/lib/caracal/core/models/paragraph_model.rb
@@ -1,7 +1,10 @@
+# encoding: UTF-8
+
 require 'caracal/core/models/base_model'
 require 'caracal/core/models/bookmark_model'
 require 'caracal/core/models/link_model'
 require 'caracal/core/models/text_model'
+require 'caracal/core/models/mail_merge_model'
 require 'caracal/errors'
 
 
@@ -31,7 +34,17 @@ class ParagraphModel < BaseModel
         # initialization
         def initialize(options={}, &block)
           content = options.delete(:content) { "" }
-          text content, options.dup, &block
+
+          # Determine if this is actually a mail merge field
+          if content.start_with?('«') && content.end_with?('»')
+            fields = content.scan(/«(.*)»/)
+            if fields.count > 0
+              mail_merge fields.last.first, options.dup, &block
+            end
+          else
+            text content, options.dup, &block
+          end
+
           super options, &block
         end
 
@@ -162,6 +175,19 @@ def text(*args, &block)
           model
         end
 
+        # .mail_merge
+        def mail_merge(*args, &block)
+          options = Caracal::Utilities.extract_options!(args)
+          options.merge!({ content: args.first }) if args.first
+
+          model = Caracal::Core::Models::MailMergeModel.new(options, &block)
+          if model.valid?
+            runs << model
+          else
+            raise Caracal::Errors::InvalidModelError, ':text method must receive a string for the display text.'
+          end
+          model
+        end
 
         #========== VALIDATION ============================
 
diff --git a/lib/caracal/renderers/document_renderer.rb b/lib/caracal/renderers/document_renderer.rb
index b571f40b..a13f1a44 100644
--- a/lib/caracal/renderers/document_renderer.rb
+++ b/lib/caracal/renderers/document_renderer.rb
@@ -1,3 +1,5 @@
+# encoding: UTF-8
+
 require 'nokogiri'
 
 require 'caracal/renderers/xml_renderer'
@@ -75,6 +77,7 @@ def render_run_attributes(xml, model, paragraph_level=false)
           else
             xml['w'].rPr do
               unless attrs.empty?
+                xml['w'].noProof                                                              if attrs[:no_proof]
                 xml['w'].rStyle(    { 'w:val'  => attrs[:style] })                            unless attrs[:style].nil?
                 xml['w'].color(     { 'w:val'  => attrs[:color] })                            unless attrs[:color].nil?
                 xml['w'].sz(        { 'w:val'  => attrs[:size]  })                            unless attrs[:size].nil?
@@ -303,6 +306,15 @@ def render_text(xml, model)
         end
       end
 
+      def render_mailmerge(xml, model)
+        xml['w'].fldSimple({ 'w:instr' => " MERGEFIELD #{model.mail_merge_content} \\* MERGEFORMAT "}) do
+          xml['w'].r do
+            render_run_attributes(xml, model, false)
+            xml['w'].t({ 'xml:space' => 'preserve' }, "«#{model.mail_merge_content}»")
+          end
+        end
+      end
+
       def render_table(xml, model)
         borders = %w(top left bottom right horizontal vertical).select do |m|
           model.send("table_border_#{ m }_size") > 0
diff --git a/spec/lib/caracal/core/models/mail_merge_model.rb.spec b/spec/lib/caracal/core/models/mail_merge_model.rb.spec
new file mode 100644
index 00000000..1fae5eb2
--- /dev/null
+++ b/spec/lib/caracal/core/models/mail_merge_model.rb.spec
@@ -0,0 +1,154 @@
+require 'spec_helper'
+
+describe Caracal::Core::Models::MailMergeModel do
+  subject do
+    described_class.new do
+      content         '=test'
+      font            'Courier New'
+      color           '666666'
+      size            20
+      bold            false
+      italic          false
+      underline       true
+      bgcolor         'cccccc'
+      vertical_align  :subscript
+      highlight_color 'yellow'
+    end
+  end
+
+  #-------------------------------------------------------------
+  # Configuration
+  #-------------------------------------------------------------
+
+  describe 'configuration tests' do
+
+    # accessors
+    describe 'accessors' do
+      it { expect(subject.mail_merge_content).to eq '=test' }
+      it { expect(subject.mail_merge_font).to eq 'Courier New' }
+      it { expect(subject.mail_merge_color).to eq '666666' }
+      it { expect(subject.mail_merge_size).to eq 20 }
+      it { expect(subject.mail_merge_bold).to eq false }
+      it { expect(subject.mail_merge_italic).to eq false }
+      it { expect(subject.mail_merge_underline).to eq true }
+      it { expect(subject.mail_merge_bgcolor).to eq 'cccccc' }
+      it { expect(subject.mail_merge_highlight_color).to eq 'yellow' }
+      it { expect(subject.mail_merge_vertical_align).to eq :subscript }
+    end
+
+  end
+
+
+  #-------------------------------------------------------------
+  # Public Methods
+  #-------------------------------------------------------------
+
+  describe 'public method tests' do
+
+    #=============== GETTERS ==========================
+
+    # .run_attributes
+    describe '.run_attributes' do
+      let(:expected) { { style: nil, font: 'Courier New', color: '666666', size: 20, bold: false, italic: false, underline: true, bgcolor: 'cccccc', highlight_color: 'yellow', vertical_align: :subscript, no_proof: true } }
+
+      it { expect(subject.run_attributes).to eq expected }
+    end
+
+
+    #=============== SETTERS ==========================
+
+    # booleans
+    describe '.bold' do
+      before { subject.bold(true) }
+
+      it { expect(subject.mail_merge_bold).to eq true }
+    end
+    describe '.italic' do
+      before { subject.italic(true) }
+
+      it { expect(subject.mail_merge_italic).to eq true }
+    end
+    describe '.underline' do
+      before { subject.underline(true) }
+
+      it { expect(subject.mail_merge_underline).to eq true }
+    end
+
+    # integers
+    describe '.size' do
+      before { subject.size(24) }
+
+      it { expect(subject.mail_merge_size).to eq 24 }
+    end
+
+    # strings
+    describe '.bgcolor' do
+      before { subject.bgcolor('dddddd') }
+
+      it { expect(subject.mail_merge_bgcolor).to eq 'dddddd' }
+    end
+    describe '.color' do
+      before { subject.color('999999') }
+
+      it { expect(subject.mail_merge_color).to eq '999999' }
+    end
+    describe '.content' do
+      before { subject.content('Something Else') }
+
+      it { expect(subject.mail_merge_content).to eq 'Something Else' }
+    end
+    describe '.font' do
+      before { subject.font('Palantino') }
+
+      it { expect(subject.mail_merge_font).to eq 'Palantino' }
+    end
+    describe '.hightlight_color' do
+      before { subject.highlight_color('green') }
+
+      it { expect(subject.mail_merge_highlight_color).to eq 'green' }
+    end
+
+    #symbols
+    describe '.vertical_align' do
+      before { subject.vertical_align(:superscript) }
+
+      it { expect(subject.mail_merge_vertical_align).to eq :superscript }
+    end
+
+    #=============== VALIDATION ===========================
+
+    describe '.valid?' do
+      describe 'when required attributes provided' do
+        it { expect(subject.valid?).to eq true }
+      end
+      [:content].each do |prop|
+        describe "when #{ prop } nil" do
+          before do
+            allow(subject).to receive("mail_merge_#{ prop }").and_return(nil)
+          end
+
+          it { expect(subject.valid?).to eq false }
+        end
+      end
+    end
+
+  end
+
+
+  #-------------------------------------------------------------
+  # Private Methods
+  #-------------------------------------------------------------
+
+  describe 'private method tests' do
+
+    # .option_keys
+    describe '.option_keys' do
+      let(:actual)   { subject.send(:option_keys).sort }
+      let(:expected) { [:bgcolor, :bold, :color, :content, :font, :highlight_color, :italic, :size, :style, :underline, :vertical_align].sort }
+
+      it { expect(actual).to eq expected }
+    end
+
+  end
+
+end
diff --git a/spec/lib/caracal/core/models/paragraph_model_spec.rb b/spec/lib/caracal/core/models/paragraph_model_spec.rb
index c70f803e..da5f1ec9 100644
--- a/spec/lib/caracal/core/models/paragraph_model_spec.rb
+++ b/spec/lib/caracal/core/models/paragraph_model_spec.rb
@@ -137,6 +137,15 @@
       it { expect(subject.runs.size).to eq length + 1 }
     end
 
+    # .mail_merge
+    describe '.mail_merge' do
+      let!(:length) { subject.runs.length }
+
+      before { subject.mail_merge '=test' }
+
+      it { expect(subject.runs.size).to eq length + 1 }
+    end
+
     # .bookmark
     describe '.bookmark_start' do
       let!(:length) { subject.runs.length }