+ 
+ 
+ + Hero callout:Bring + attention to a project priority +
++ Support the callout with some short explanatory text. You don’t need + more than a couple of sentences. +
+ Call to action ++ A tagline highlights your approach +
++ The tagline should inspire confidence and interest, focusing on the + value that your overall approach offers to your audience. Use a + heading typeface and keep your tagline to just a few words, and + don’t confuse or mystify. +
++ Use the right side of the grid to explain the tagline a bit more. + What are your goals? How do you do your work? Write in the present + tense, and stay brief here. People who are interested can find + details on internal pages. +
+
+ + Graphic headings can vary. +
++ Graphic headings can be used a few different ways, depending on + what your landing page is for. Highlight your values, specific + program areas, or results. +
+
+ + Stick to 6 or fewer words. +
++ Keep body text to about 30 words. They can be shorter, but try + to be somewhat balanced across all four. It creates a clean + appearance with good spacing. +
+
+ + Never highlight anything without a goal. +
++ For anything you want to highlight here, understand what your + users know now, and what activity or impression you want from + them after they see it. +
+
+ Could also have 2 or 6.
++ In addition to your goal, find out your users’ goals. What do + they want to know or do that supports your mission? Use these + headings to show those. +
+Section heading
++ Everything up to this point should help people understand your agency + or project: who you are, your goal or mission, and how you approach + it. Use this section to encourage them to act. Describe why they + should get in touch here, and use an active verb on the button below. + “Get in touch,” “Learn more,” and so on. +
+ Call to action +