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USAGE.md

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Configuration

Login to your Google Tag Manager account. Follow the Google instructions to create a new Google Tag Manager container. Extract the Container Public ID from your new container. Configure your new ID in Magento through Admin Panel > Stores > Configuration > Yireo > Yireo GoogleTagManager.

Features

The extension has the following configuration options:

  • Enabled: When this is set to No, the extension does not work.
  • Container Public ID: The ID of your Google Tags container (starting with GTM-).
  • Debug: Enable this for additional debugging in a logfile and the browser console.
  • Debug Clicks: Enable this for additional debugging when clicking on specific links.
  • Maximum Products in Category: Instead of listing all products on a specific category page, only list the first products.
  • Product EAV Attributes: Product attributes to include when listing products in a specific event.
  • Category EAV Attributes: Category attributes to include when listing categories in a specific event.
  • Customer EAV Attributes: Customer attributes to include when listing customers in a specific event. Currently this is not implemented fully because of privacy regulations.

Implemented events

The following events are implemented in the current version:

  • add_payment_info
  • add_shipping_info
  • add_to_cart
  • add_to_wishlist
  • begin_checkout
  • login
  • logout
  • purchase
  • remove_from_cart
  • select_item
  • sign_up
  • view_cart
  • view_item_list
  • view_item
  • view_search_result

If you think an event is missing, post a GitHub Issue to kickstart such an initiative.

The following events are not implemented because a lack of inspiration:

  • view_promotion
  • select_promotion

The following events should actually be implemented via a server-side implementation:

  • refund

Tip: Browser extension

Use the DataLayer Checker for Chrome to easily see what kind of data is sent from Magento to Google Tag Manager.

Tip: CheckoutTester2

When you want to track conversions in your Magento checkout, our extension helps out as well: It adds the relevant information to all your checkout and cart pages. Do you want to know which variables are on the success page? Use the Yireo CheckoutTester extension to preview that page and view its HTML source.

Bring your towel.