add long-term goal and legal entity info

docs/3dstreet-organization/3dstreet-llc-entity.md

@@ -0,0 +1,15 @@
+---
+sidebar_position: 4
+---
+
+# 3DStreet Legal Entity
+
+3DStreet's legal entity is structured as a single-member limited liability company registered in the great State of California created and owned by [Kieran Farr](https://www.linkedin.com/in/kfarr/). 3DStreet has been self-funded to date with no outside investors.
+
+## Intellectual Property
+
+3DStreet LLC is the owner of the intellectual property of 3DStreet repositories such as `3DStreet/3dstreet` and `3DStreet/3dstreet-editor` as well as the 3DStreet brand trademark and domain names. Each repository may have its own license governing the use of said repository such as AGPL, Creative Commons, etc.
+
+## Long-term Orientation
+
+While 3DStreet is not a certified B Corporation, we do aspire to a similar tenets to run our organization to optimize positive long-term external benefits instead of solely focusing on short-term immediate shareholder value. Our very long-term goal is to reduce deaths from traffic violence and reduce negative externalities of motor vehicles on humans and the environment, but we focus on [shorter-term goals](./primary-metrics.md) to guide day-to-day project development.

docs/3dstreet-organization/primary-metrics.md

@@ -2,7 +2,7 @@
 sidebar_position: 2
 ---
 
-# Primary Metrics
+# Primary Short-Term Metrics
 
 In our journey to make street planning fun and accessible, we believe in the power of using data to inform and drive our decisions. We closely observe certain key metrics to gauge our performance and improve your experience.
 
@@ -14,9 +14,6 @@ In our journey to make street planning fun and accessible, we believe in the pow
 
 4) Total Number of Scenes Shared Over Time: Sharing scenes signifies not just personal satisfaction but also an intent to inspire others or solicit feedback. It hints at the sense of community we strive for at 3DStreet.
 
-### References
-[^1] https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries
+## Long-Term Metrics
 
-[^2] https://nacto.org/publication/urban-street-design-guide/
-
-[^3] [3DStreet is made available with an AGPL 3.0 license](https://github.com/3DStreet/3dstreet/blob/main/LICENSE)
+Our very long-term goal is to reduce deaths from traffic violence and reduce negative externalities of motor vehicles on humans and the environment. It's unlikely for us to be able to make a direct impact on these important goals in the short-term, so we focus on earlier indicators such as improve street design and sharing.