Identify potential customers who are relatively more likely to subscribe to the term deposit
The dataset has been released for public use by a Portugese bank. The dataset gives information about a marketing campaign of a financial institution in which you will have to analyze in order to find ways to look for future strategies in order to improve future marketing campaigns for the bank.The data contains several parameters recorded from their marketing campaign.
Using this dataset we have build a model that will help the marketing team identify potential customers who are relatively more likely to subscribe term deposit and thus increase their hit ratio.