Cleaning up the adoption CTA

config/hero.yaml

@@ -7,7 +7,7 @@ buttons:
 shortcuts:
   - title: Curious about the basics?
     description: |
-      AEPs are a combination of design guidance and a system we use to manage
+      AEPs are a combination of design guidance and a system to manage
       and track that guidance. Learn more about how the AEP program works in
       the first AEP!
     button:
@@ -21,10 +21,10 @@ shortcuts:
     button:
       href: /contributing
       text: Contribute to the project
-  - title: Want to use AEPs for your organization?
+  - title: Want to use AEPs in your organization?
     description: |
-      AEPs are designed to be useful outside of Google. Take a look at how you
-      might choose which AEPs are best suited to your API design needs.
+      AEPs were adapted from [Google's AIP project](https://google.aip.dev/), 
+      and offer benefits and tooling that result in better designed APIs.
     button:
       href: /adopting
       text: Learn more