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Implement K-means and Hierarchical clustering algorithms to segment customers in order to gain insight into shopping behaviors, analyze product affinity, measure marketing effectiveness, and better allocate future marketing spend.
akshitvjain/customer-segmentation-marketing
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Implement K-means and Hierarchical clustering algorithms to segment customers in order to gain insight into shopping behaviors, analyze product affinity, measure marketing effectiveness, and better allocate future marketing spend.
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