Important Points in Google Analytics for Begineers Course
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A session begins when a user navigates to a page that includes the Google Analytics tracking code. A session ends after 30 minutes of inactivity. If the user returns to a page after a session ends, a new session will begin.
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Once Analytics processes the data, it’s stored in a database where it can’t be changed. So, don’t exclude any data you think you might want to analyze later.
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Structure: Organization(Optional) -> Account(s) -> Properties(Consist of Tracking Code) -> View(s)
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Each property can have max of 25 views
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Be mindful about creating filter. In works in the order of the filters placed.
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Admin can restore a view upto 35 days.
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Have reports based on Faster Response or Greater Precision
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Shared Dashboard accessible to person with Shared View. 20 - Private Dashboard / user : 50 - Shared Dashboards / view
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Different Campaigns: Medium, Source, Campaign, Content and Term. More at: https://support.google.com/analytics/answer/6383005?hl=en
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GoogleAds = Text Ad, Display Ad