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Brand Voice Area Tone
Mariana Bellorín Aguilera edited this page Feb 1, 2024
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Brand voice is the distinct personality a brand takes on in its communications. Although Azion’s overall voice doesn’t change, the tone fluctuates.
Azion voice principles
- Close: we're close to the technology creators, from developer to developer.
- Friendly: we're friendly because, like our customers, we know what it's like to be at the forefront of innovation.
- Bold: we're bold because we're building the future of technology.
Azion creates innovations for technology creators. We use the concept of customer first: our customers are building incredible things and Azion's platform enables them to achieve their goals and innovate.
Some tips on how to write with Azion's voice:
- Write directly, clearly, and with a touch of familiarity.
- Be bold and confident to get people's respect.
- Start with big claims first, then back them up with more details and features—after we have their attention.
- Always use an easy, agile, and connected language with the current world.
Some area principles in this matter:
- The writing style used in Azion Docs is objective and details only facts and not opinions or value propositions.
- The team understands that we should write about the benefits of the product, how it works, and how to use it the best way - without making it a marketing piece.
- Technical Writers are tasked with providing readers with accurate information on a product, feature, or add-on as it happens or behaves, including the different actions that may occur as a result of possible different configurations.