Merge pull request matomo-org#6847 from piwik/campaign_change_new_visit

Create new visit on different campaign info or different referrer website (includes minor refactoring to Referrer dimensions + 2 new INI config options).

config/global.ini.php

@@ -586,6 +586,16 @@
 ; Includes by default the GA style campaign keyword parameter utm_term
 campaign_keyword_var_name = "pk_kwd,pk_keyword,piwik_kwd,utm_term"
 
+; if set to 1, actions that contain different campaign information from the visitor's ongoing visit will
+; be treated as the start of a new visit. This will include situations when campaign information was absent before,
+; but is present now.
+create_new_visit_when_campaign_changes = 1
+
+; if set to 1, actions that contain different website referrer information from the visitor's ongoing visit
+; will be treatedas the start of a new visit. This will include situations when website referrer information was
+; absent before, but is present now.
+create_new_visit_when_website_referrer_changes = 0
+
 ; maximum length of a Page Title or a Page URL recorded in the log_action.name table
 page_maximum_length = 1024;
 

core/Plugin/Dimension/VisitDimension.php

@@ -269,6 +269,25 @@ public function onAnyGoalConversion(Request $request, Visitor $visitor, $action)
         return false;
     }
 
+    /**
+     * This hook is executed by the tracker when determining if an action is the start of a new visit
+     * or part of an existing one. Derived classes can use it to force new visits based on dimension
+     * data.
+     *
+     * For example, the Campaign dimension in the Referrers plugin will force a new visit if the
+     * campaign information for the current action is different from the last.
+     *
+     * @param Request $request The current tracker request information.
+     * @param Visitor $visitor The information for the currently recognized visitor.
+     * @param Action|null $action The current action information (if any).
+     * @return bool Return true to force a visit, false if otherwise.
+     * @api
+     */
+    public function shouldForceNewVisit(Request $request, Visitor $visitor, Action $action = null)
+    {
+        return false;
+    }
+
     /**
      * Get all visit dimensions that are defined by all activated plugins.
      * @return VisitDimension[]

core/Tracker/Visit.php

@@ -152,11 +152,7 @@ public function handle()
 
         $this->visitorInfo = $visitor->getVisitorInfo();
 
-        $isLastActionInTheSameVisit = $this->isLastActionInTheSameVisit($visitor);
-
-        if (!$isLastActionInTheSameVisit) {
-            Common::printDebug("Visitor detected, but last action was more than 30 minutes ago...");
-        }
+        $isNewVisit = $this->isVisitNew($visitor, $action);
 
         // Known visit when:
         // ( - the visitor has the Piwik cookie with the idcookie ID used by Piwik to match the visitor
@@ -165,9 +161,7 @@ public function handle()
         // )
         // AND
         // - the last page view for this visitor was less than 30 minutes ago @see isLastActionInTheSameVisit()
-        if ($visitor->isVisitorKnown()
-            && $isLastActionInTheSameVisit
-        ) {
+        if (!$isNewVisit) {
             $idReferrerActionUrl  = $this->visitorInfo['visit_exit_idaction_url'];
             $idReferrerActionName = $this->visitorInfo['visit_exit_idaction_name'];
 
@@ -203,9 +197,7 @@ public function handle()
         // - the visitor has the Piwik cookie but the last action was performed more than 30 min ago @see isLastActionInTheSameVisit()
         // - the visitor doesn't have the Piwik cookie, and couldn't be matched in @see recognizeTheVisitor()
         // - the visitor does have the Piwik cookie but the idcookie and idvisit found in the cookie didn't match to any existing visit in the DB
-        if (!$visitor->isVisitorKnown()
-            || !$isLastActionInTheSameVisit
-        ) {
+        if ($isNewVisit) {
             $this->handleNewVisit($visitor, $action, $visitIsConverted);
             if (!is_null($action)) {
                 $action->record($visitor, 0, 0);
@@ -550,6 +542,16 @@ private function triggerHookOnDimensions($dimensions, $hook, $visitor, $action,
         return $valuesToUpdate;
     }
 
+    private function triggerPredicateHookOnDimensions($dimensions, $hook, Visitor $visitor, Action $action = null)
+    {
+        foreach ($dimensions as $dimension) {
+            if ($dimension->$hook($this->request, $visitor, $action)) {
+                return true;
+            }
+        }
+        return false;
+    }
+
     protected function getAllVisitDimensions()
     {
         $dimensions = VisitDimension::getAllDimensions();
@@ -598,4 +600,30 @@ protected function insertNewVisit($visit)
     {
         return $this->getModel()->createVisit($visit);
     }
+
+    /**
+     * Determines if the tracker if the current action should be treated as the start of a new visit or
+     * an action in an existing visit.
+     *
+     * @param Visitor $visitor The current visit/visitor information.
+     * @param Action|null $action The current action being tracked.
+     * @return bool
+     */
+    public function isVisitNew(Visitor $visitor, Action $action = null)
+    {
+        $isLastActionInTheSameVisit = $this->isLastActionInTheSameVisit($visitor);
+
+        if (!$isLastActionInTheSameVisit) {
+            Common::printDebug("Visitor detected, but last action was more than 30 minutes ago...");
+
+            return true;
+        }
+
+        $shouldForceNewVisit = $this->triggerPredicateHookOnDimensions($this->getAllVisitDimensions(), 'shouldForceNewVisit', $visitor, $action);
+        if ($shouldForceNewVisit) {
+            return true;
+        }
+
+        return !$visitor->isVisitorKnown();
+    }
 }

plugins/Referrers/Columns/Base.php

@@ -127,6 +127,14 @@ protected function getReferrerInformation($referrerUrl, $currentUrl, $idSite)
         return $referrerInformation;
     }
 
+    protected function getReferrerInformationFromRequest(Request $request)
+    {
+        $referrerUrl = $request->getParam('urlref');
+        $currentUrl  = $request->getParam('url');
+
+        return $this->getReferrerInformation($referrerUrl, $currentUrl, $request->getIdSite());
+    }
+
     /**
      * Search engine detection
      * @return bool
@@ -399,4 +407,23 @@ protected function setCampaignValuesToLowercase($type, &$name, &$keyword)
         }
     }
 
-}
+    protected function isReferrerInformationNew(Visitor $visitor, $information)
+    {
+        foreach (array('referer_keyword', 'referer_name', 'referer_type') as $infoName) {
+            if ($this->hasReferrerColumnChanged($visitor, $information, $infoName)) {
+                return true;
+            }
+        }
+        return false;
+    }
+
+    protected function hasReferrerColumnChanged(Visitor $visitor, $information, $infoName)
+    {
+        return Common::mb_strtolower($visitor->getVisitorColumn($infoName)) != $information[$infoName];
+    }
+
+    protected function doesLastActionHaveSameReferrer(Visitor $visitor, $referrerType)
+    {
+        return $visitor->getVisitorColumn('referer_type') == $referrerType;
+    }
+}

plugins/Referrers/Columns/Campaign.php

@@ -8,13 +8,58 @@
  */
 namespace Piwik\Plugins\Referrers\Columns;
 
-use Piwik\Columns\Dimension;
+use Piwik\Common;
 use Piwik\Piwik;
+use Piwik\Tracker\Action;
+use Piwik\Tracker\Request;
+use Piwik\Tracker\TrackerConfig;
+use Piwik\Tracker\Visitor;
 
-class Campaign extends Dimension
+class Campaign extends Base
 {
+    /**
+     * Obtained from the `[Tracker] create_new_visit_when_campaign_changes` INI config option.
+     * If true, will create new visits when campaign name changes.
+     *
+     * @var bool
+     */
+    protected $createNewVisitWhenCampaignChanges;
+
+    public function __construct()
+    {
+        $this->createNewVisitWhenCampaignChanges = TrackerConfig::getConfigValue('create_new_visit_when_campaign_changes') == 1;
+    }
+
     public function getName()
     {
         return Piwik::translate('Referrers_ColumnCampaign');
     }
-}
+
+    /**
+     * If we should create a new visit when the campaign changes, check if the campaign info changed and if so
+     * force the tracker to create a new visit.
+     *
+     * @param Request $request
+     * @param Visitor $visitor
+     * @param Action|null $action
+     * @return bool
+     */
+    public function shouldForceNewVisit(Request $request, Visitor $visitor, Action $action = null)
+    {
+        if (!$this->createNewVisitWhenCampaignChanges) {
+            return false;
+        }
+
+        $information = $this->getReferrerInformationFromRequest($request);
+
+        if ($information['referer_type'] == Common::REFERRER_TYPE_CAMPAIGN
+            && $this->isReferrerInformationNew($visitor, $information)
+        ) {
+            Common::printDebug("Existing visit detected, but creating new visit because campaign information is different than last action.");
+
+            return true;
+        }
+
+        return false;
+    }
+}

plugins/Referrers/Columns/Keyword.php

@@ -41,10 +41,7 @@ public function getName()
      */
     public function onNewVisit(Request $request, Visitor $visitor, $action)
     {
-        $referrerUrl = $request->getParam('urlref');
-        $currentUrl  = $request->getParam('url');
-
-        $information = $this->getReferrerInformation($referrerUrl, $currentUrl, $request->getIdSite());
+        $information = $this->getReferrerInformationFromRequest($request);
 
         if (!empty($information['referer_keyword'])) {
             return substr($information['referer_keyword'], 0, 255);

plugins/Referrers/Columns/ReferrerName.php

@@ -35,10 +35,7 @@ protected function configureSegments()
      */
     public function onNewVisit(Request $request, Visitor $visitor, $action)
     {
-        $referrerUrl = $request->getParam('urlref');
-        $currentUrl  = $request->getParam('url');
-
-        $information = $this->getReferrerInformation($referrerUrl, $currentUrl, $request->getIdSite());
+        $information = $this->getReferrerInformationFromRequest($request);
 
         if (!empty($information['referer_name'])) {
 

plugins/Referrers/Columns/ReferrerType.php

@@ -42,10 +42,7 @@ public function getName()
      */
     public function onNewVisit(Request $request, Visitor $visitor, $action)
     {
-        $referrerUrl = $request->getParam('urlref');
-        $currentUrl  = $request->getParam('url');
-
-        $information = $this->getReferrerInformation($referrerUrl, $currentUrl, $request->getIdSite());
+        $information = $this->getReferrerInformationFromRequest($request);
 
         return $information['referer_type'];
     }

plugins/Referrers/Columns/ReferrerUrl.php

@@ -35,10 +35,7 @@ protected function configureSegments()
      */
     public function onNewVisit(Request $request, Visitor $visitor, $action)
     {
-        $referrerUrl = $request->getParam('urlref');
-        $currentUrl  = $request->getParam('url');
-
-        $information = $this->getReferrerInformation($referrerUrl, $currentUrl, $request->getIdSite());
+        $information = $this->getReferrerInformationFromRequest($request);
 
         return $information['referer_url'];
     }

plugins/Referrers/Columns/Website.php

@@ -8,13 +8,50 @@
  */
 namespace Piwik\Plugins\Referrers\Columns;
 
-use Piwik\Columns\Dimension;
+use Piwik\Common;
 use Piwik\Piwik;
+use Piwik\Tracker\Action;
+use Piwik\Tracker\Request;
+use Piwik\Tracker\TrackerConfig;
+use Piwik\Tracker\Visitor;
 
-class Website extends Dimension
+class Website extends Base
 {
+    /**
+     * Set using the `[Tracker] create_new_visit_when_website_referrer_changes` INI config option.
+     * If true, will force new visits if the referrer website changes.
+     *
+     * @var bool
+     */
+    protected $createNewVisitWhenWebsiteReferrerChanges;
+
+    public function __construct()
+    {
+        $this->createNewVisitWhenWebsiteReferrerChanges = TrackerConfig::getConfigValue('create_new_visit_when_website_referrer_changes') == 1;
+    }
+
     public function getName()
     {
         return Piwik::translate('General_Website');
     }
+
+    public function shouldForceNewVisit(Request $request, Visitor $visitor, Action $action = null)
+    {
+        if (!$this->createNewVisitWhenWebsiteReferrerChanges) {
+            return false;
+        }
+
+        $information = $this->getReferrerInformationFromRequest($request);
+
+        if ($information['referer_type'] == Common::REFERRER_TYPE_WEBSITE
+            && $this->isReferrerInformationNew($visitor, $information)
+        ) {
+            Common::printDebug("Existing visit detected, but creating new visit because website referrer information is different than last action.");
+
+            return true;
+        }
+
+        return false;
+
+    }
 }