Seminar Information Systems

8. Pearl’s framework of causal inference and digital marketing applications

https://github.com/microsoft/dowhy#id20

• Rubin refresher? https://github.com/microsoft/econml

• WebTrekk https://en.wikipedia.org/wiki/Webtrekk

• Hotel Booking Cancellations https://towardsdatascience.com/beyond-predictive-models-the-causal-story-behind-hotel-booking-cancellations-d29e8558cbaf

• Membership rewards https://github.com/microsoft/dowhy/blob/master/docs/source/example_notebooks/dowhy_example_effect_of_memberrewards_program.ipynb

More examples:

https://github.com/microsoft/dowhy/blob/master/docs/source/example_notebooks/dowhy_simple_example.ipynb